iPhone 14 Pro Models Likely to See $100 Price Increase, Says Analyst

by

iPhone 14 Pro models will "likely" see a $100 price increase compared to iPhone 13 Pro models, according to Wedbush Securities analyst Dan Ives.

iPhone 14 Pro Purple Rear Flat MacRumors Exclusive

iPhone 14 Pro render by Ian Zelbo based on rumored design

"While the base iPhone will stay at the same price we believe a $100 price increase on the iPhone 14 Pro/Pro Max is likely in store given component price increases as well as added functionality on this new release," said Ives, in a research note obtained by MacRumors today.

Last week, analyst Ming-Chi Kuo said iPhone 14 Pro models would have "price hikes," suggesting they will be more expensive than iPhone 13 Pro models. Kuo did not reveal exact pricing, but he said that the average selling price of the entire iPhone 14 lineup, including the lower-end models, would increase by about 15% overall.

In the U.S., the iPhone 13 Pro starts at $999 and the iPhone 13 Pro Max starts at $1,099. If a $100 price increase proves to be accurate, the iPhone 14 Pro and iPhone 14 Pro Max would start at $1,099 and $1,199, respectively. Ives said the price increase would be due in part to increased component prices and new features/functionality.

iPhone 14 Pro models are rumored to feature a new pill-shaped cutout and hole replacing the notch, a faster A16 chip, faster RAM, an upgraded 48-megapixel rear camera with support for 8K video recording, and an always-on display that shows the time, date, and iOS 16's new Lock Screen widgets and battery percentage icon.

It's possible the iPhone 14 Pro will start with 256GB of storage, helping to soften the blow of the price increase, but one analyst believes 128GB is still likely.

Apple is expected to announce the iPhone 14 series in September as usual.

Tag: Wedbush
Related Forum: iPhone

Popular Stories

iOS 26 Battery Glass Feature

iPhone 16 Pro Max 80% Charge Limit: One Year Later, Was It Worth It?

Wednesday September 24, 2025 3:58 pm PDT by
With the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line. Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
Read Full Article • 555 comments
Home Hub Command Center with Dome Base Feature

Apple Working on All-New Operating System

Thursday September 25, 2025 1:11 pm PDT by
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman. Apple smart home hub concept based on rumors This is likely Apple's long-rumored "homeOS" operating system. In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
Read Full Article
AirPods Pro 3 Newsroom

Apple's 'Back to School' Offer Ends Soon, Now Applies to AirPods Pro 3

Wednesday September 24, 2025 7:20 am PDT by
Apple's annual "Back to School" promotion for students ends soon, so act fast if you want to score free AirPods with the purchase of an eligible new Mac or iPad. Until Tuesday, September 30, college students and qualifying educational staff in the U.S. can receive free AirPods 4 with Active Noise Cancellation when they purchase an eligible new Mac or iPad from Apple. This is a $179 value. ...
Read Full Article • 17 comments
iphone 17 pro dark blue 1

Apple Blames In-Store MagSafe Chargers for iPhone 17 Pro Display Model Scratches

Wednesday September 24, 2025 10:22 am PDT by
The marks on the iPhone 17 Pro models that people have noticed at Apple retail stores are caused by the chargers that Apple uses, Apple confirmed today. Apple told 9to5Mac that worn MagSafe charging stands in stores are causing marks on the iPhone 17 Pro and iPhone 17 Pro Max. Apple says that the marks are not scratches, and are instead material transfer from the stand to the phone. The...
Read Full Article • 219 comments
iPhone 17 Pro Colors

Skipped the iPhone 17 Pro? Here's What is Rumored for iPhone 18 Pro

Tuesday September 23, 2025 8:55 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead. Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors. Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
Read Full Article • 106 comments
iOS 26

Everything New in iOS 26.1 Beta 1

Monday September 22, 2025 12:44 pm PDT by
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about. New Apple Intelligence Languages Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. AirPo...
Read Full Article • 137 comments
apple tv 4k new orange

Next Apple TV Expected to Launch This Year With These New Features

Monday September 22, 2025 10:00 am PDT by
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Likely Features N1 Chip With Wi-Fi 7 Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
Read Full Article • 102 comments
ios 26 digital id passport wallet

Apple Confirms iOS 26 Wallet Passport Feature is Coming in 2025

Tuesday September 23, 2025 1:06 pm PDT by
Digital ID, the iOS 26 feature that lets U.S. passport holders add their passports to the Wallet app, is coming later in 2025, Apple confirmed today. Apple updated the release timing wording of Digital ID on its iOS 26 features page. "Digital ID will be coming later this year with US passports only," it reads. Prior to today, the footnote for the feature said "Digital ID will be available ...
Read Full Article • 76 comments
iPhone 17 Pro USB C Port

iPhone 17 Pro Max's USB-C Charging Speeds Tested With Apple Chargers

Monday September 22, 2025 7:29 am PDT by
The website ChargerLAB has tested the iPhone 17 Pro Max's USB-C charging speeds with a variety of Apple's chargers, from 18W to 140W. The device reached a peak charging speed of around 36W with the following Apple chargers:40W Dynamic Power Adapter with 60W Max 61W USB-C Power Adapter 67W USB-C Power Adapter 70W USB-C Power Adapter 96W USB-C Power Adapter 140W USB-C Power AdapterFor...
Read Full Article • 56 comments

Top Rated Comments

CarAnalogy Avatar
CarAnalogy
41 months ago

As long Apple introduces groundbreaking features. I wouldn’t mind paying $100 extra.
Narrator: “they didn’t.”
Score: 24 Votes (Like | Disagree)
MacDevil7334 Avatar
MacDevil7334
41 months ago
So, yes this is the first time in 5 years that Apple has raised the starting price. BUT, you have to remember that the last time was a massive jump in price. We went from $650 for the entry level iPhone 7 in 2016 to an eye watering $1000 for the iPhone X in 2017. With a 54% jump in price last time around, Apple damn well better have held prices steady for 5 years. And things like "Pro" branding are just marketing smoke screens to confuse the issue. The simple fact is you could buy the newest, top of the line iPhone for $650 in 2016. It's now $1000, and soon to rise further. That's a massive jump, even accounting for inflation.

This (rumored) price increase isn't completely unexpected given the current economic climate. But, I really think Apple is reaching the point where they are pricing people out.
Score: 16 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
TheYayAreaLiving ?️
41 months ago
Remember the times when Tim Cook was advising us to cut down on coffee weekly to afford an iPhone X. How time flies.



https://www.macrumors.com/2017/11/03/iphone-x-coffee-price-comparison/

Attachment Image
Score: 14 Votes (Like | Disagree)
Joe Rossignol Avatar
Joe Rossignol
41 months ago

Of course they will go up. Does apples prices ever go down? Sure when it’s 1 or 2 yr older tech. But nothing new

James
Pro models have started at $999 since the iPhone X in 2017. This would be the first price increase in 5 years.
Score: 14 Votes (Like | Disagree)
iLoveDeveloping Avatar
iLoveDeveloping
41 months ago
Honestly don’t mind this, ONLY if the base model is 256GB I usually get that model anyway, which is 100€ above the base as 128GB is not enough. If the base model is 128GB and still €100 more, I’m going to be seriously p****d - as that’s actually another €200 for the user.
Score: 13 Votes (Like | Disagree)
HappyDude20 Avatar
HappyDude20
41 months ago
Actually analyst HappyDude20 says prices will raise $149.
Score: 9 Votes (Like | Disagree)
Read All Comments