Suppliers for the upcoming iPhone 14 reportedly feel uncertain about how high demand will be for Apple's upcoming flagship lineup, according to supply chain sources speaking to DigiTimes.
A paywalled preview of a full story set to be published tomorrow says "uncertainty remains about demand for the new models between the end of the fourth quarter and the beginning of first-quarter 2023." Apple and its suppliers have been ramping up shipments of components ahead of mass production, which is expected to begin later this month.
Despite suppliers' uncertain sentiment, Apple is expecting the iPhone 14 series to perform quite well. Just last week, it was reported that Apple had informed suppliers to increase iPhone 14 shipments by 5% to 95 million units, higher than what the company was initially expecting.
One reason suppliers may feel uncertain about demand is a reported increase in the price of the higher-end models of the iPhone 14 lineup. Reliable Apple analyst Ming-Chi Kuo has reported that the price of the iPhone 14 lineupmay increase, possibly due to both models starting with an increased 256GB of storage.
Other than a possible price increase, the iPhone 14 Pro and iPhone 14 Pro Max are expected to gain several noteworthy features, including a 48MP camera, a new pill-shaped and hole-punch display cutout, better performance, and more. Learn more about the iPhone 14 and iPhone 14 Pro using our respective roundups.
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too.
2025 Apple Watch Ultra 3
Apple didn't update the...
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.
Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report.
iPhone 17 Air mockup based on rumored design
The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman.
In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
Thursday April 24, 2025 8:24 am PDT by Joe Rossignol
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device.
Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
Wednesday April 23, 2025 8:31 am PDT by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Not sure why the suppliers are uncertain about the demand. That's not their job. That's Apple's job. They have the data. Rest assured iPhone 14 will set like hot cakes around the world. They will instantly be back-ordered.
People should buy the iphone 13 instead of the iphone 14 if they dont want the iphone pros Since the 6.1" model will be probably 90% identical but the price wont be
The 14 non-pro Max will more than make up for any price-induced weakness in the Pro lineup.
Massive pent-up demand, hence Apple reportedly being bullish ('https://www.macrumors.com/2022/08/08/apple-iphone-14-shipments-95-million/') with orders.
