Earlier today, analyst Ming-Chi Kuo claimed iPhone 14 Pro models will be more expensive than iPhone 13 Pro models. Kuo did not reveal exact pricing, but he said that the average selling price of all four iPhone 14 models will increase by about 15% overall.
While higher prices would be disappointing for customers, it is possible the iPhone 14 Pro and iPhone 14 Pro Max will offer increased storage in return for the extra cost. In June, Taiwanese research firm TrendForce predicted that iPhone 14 Pro models could start with 256GB of storage, compared to 128GB for iPhone 13 Pro models. However, the chart said the storage amounts were still "TBD" at the time, so we'll have to wait and see.
In the United States, the iPhone 13 Pro and iPhone 13 Pro Max start at $999 and $1,099 respectively with 128GB of storage. With around a 10% price increase, the iPhone 14 Pro and iPhone 14 Pro Max could start at $1,099 and $1,199 respectively, which would be the same prices as the iPhone 13 Pro and iPhone 13 Pro Max with 256GB of storage. However, the exact price increases if any remain to be seen.
Apple is expected to announce the iPhone 14 lineup in September as usual. It's unclear if the standard iPhone 14 models would also see a price increase given they are still expected to have an A15 chip and lack many other upgrades rumored for the Pro models. A sketchy rumor claimed the 6.1-inch iPhone 14 will continue to start at $799.
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Apple's is continually working with suppliers on successive iPhone models simultaneously, which is why we often get rumored features so far ahead of launch. The iPhone 18 series is no different, and we already have a picture forming of what to expect from Apple's 2026 smartphone lineup.
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Starting in 2026, Apple plans to change the release cycle for its flagship iPhone lineup, according to The Information. Apple will release the more expensive iPhone 18 Pro models in the fall, delaying the release of the standard iPhone 18 until the spring.
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On this week's episode of The MacRumors Show, we look at what to expect from the 2025 Apple Watch lineup when new models launch in the fall.
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If it starts at $1099 at 256GB storage, then it’s not a price hike. That would actually be where it’s at now and appropriate starting storage for a Pro device with the cameras it is expected to have.
If the storage is going to increase along with the price, it might make more sense from a marketing perspective to keep the storage the same and the price the same. That way it doesn't look like a price increase.
Apple may charge $100 to go from 128gb to 256gb but it probably only costs them $5-6 more. If they want to raise the price, just eliminating the base storage tier is a good way to do that.
If the storage is going to increase along with the price, it might make more sense from a marketing perspective to keep the storage the same and the price the same. That way it doesn't look like a price increase.
