Gurman: Apple Preparing Pre-Recorded iPhone 14 and Apple Watch Series 8 Event - MacRumors
Skip to Content

Gurman: Apple Preparing Pre-Recorded iPhone 14 and Apple Watch Series 8 Event

by

Apple has "started to record" its virtual September event, where it's expected to announce the upcoming iPhone 14 lineup, the Apple Watch Series 8, and a new "rugged" Apple Watch model, according to Bloomberg's Mark Gurman.

cook sept 2020 event
Writing in his latest Power On newsletter, Gurman says the event, which is expected to take place in the early part of September, is already under production, implying that Apple is planning another virtual, pre-recorded event.

Some may have hoped that Apple would resume full in-person events for its headlining iPhone launch this year, but that doesn't seem to be the case. Apple held a mostly digital WWDC event in June but had a limited in-person crowd at Apple Park to watch the pre-recorded keynote and have hands-on time with new products.

Gurman says that Apple may plan to hold two events this fall, similar to the last several years. The September event will focus on the new iPhone and Apple Watch, while the second event in October will be Mac and iPad-focused.

Apple has a long list of products it's aiming to launch this fall, so it's not surprising we could see two events in the coming months. Alongside the new iPhones and Apple Watch, Apple is also planning to announce a new iPad Pro, the second-generation AirPods Pro, and more.

Tag: Mark Gurman

Popular Stories

iOS 27 on iPhone 17 1

iOS 27 to Bring Customizable Camera App, Tweaks to Weather, Safari and Liquid Glass

Tuesday May 12, 2026 1:12 pm PDT by
Apple plans to make the Camera app more customizable in iOS 27, reports Bloomberg. Users will be able to select the features they want to see in the Camera app, like flash, exposure, timer, depth of field, photo styles, and resolution. Camera controls, labeled as widgets, will be able to be placed at the top of the Camera interface in any order. Users will be able to select widgets from a...
Read Full Article • 48 comments
Finder Siri Feature

iOS 27 Getting Major Siri Redesign With Chat Interface and Dedicated App

Tuesday May 12, 2026 1:38 pm PDT by
Apple is introducing an overhauled version of Siri in iOS 27, evolving the personal assistant into a more capable chatbot and AI agent able to compete with ChatGPT, Claude, and Gemini. With Siri's transition, Apple will be making multiple Siri-related design changes in iOS 27, according to a new report from Bloomberg. Siri will largely live in the Dynamic Island in iOS 27, but there will also be...
Read Full Article • 97 comments
OpenAI vs Apple Feature

OpenAI Considering Legal Action Against Apple Over 'Strained' Siri Partnership

Thursday May 14, 2026 10:52 am PDT by
OpenAI is preparing to potentially take legal action against Apple due to a "strained" relationship with the iPhone maker, according to Bloomberg's Mark Gurman. The two companies reached a partnership in 2024 that saw ChatGPT integrated into features like Siri and Image Playground across iOS, iPadOS, and macOS. iPhone users can also subscribe to ChatGPT directly via the Settings app, with...
Read Full Article • 145 comments

Top Rated Comments

omglolbbq Avatar
omglolbbq
50 months ago
I like them much more. Less fluffing around, cool transitions, and a neat look around Apple Park. I hope they don't go back.

The only thing missing is demo fails.
Score: 56 Votes (Like | Disagree)
PowerMacBook Avatar
PowerMacBook
50 months ago
Steve just made it feel like he actually had just discovered something and wanted to share this new discovery with his friends. He was a master in playing this ecstatic little boy full of enthusiasm.

All these unknown "new kids on the block", no clue who they are, just talk almost like Siri in a made-up way, and they all do the same gestures with their hands and arms. I'm pretty sure they followed the same company-course "How to present a demonstration".

They are just so not natural.
It all becomes fake, except the German accent hardware guy: seems like he knows what he talks about.
Score: 46 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
Apple Knowledge Navigator
50 months ago
Expectations: Apple will hold events this fall.

Mark Gurman: I've heard Apple may plan to hold events this fall.

Genius.
Score: 36 Votes (Like | Disagree)
P
ps3zocker
50 months ago

I like them much more. Less fluffing around, cool transitions, and a neat look around Apple Park. I hope they don't go back.

The only thing missing is demo fails.
Would be fun if they would release blooper videos or use them as an intro in the future.
Score: 33 Votes (Like | Disagree)
G
gpat
50 months ago
Do you remember how "real" the old events felt compared with these ones?
Like when Jobs demonstrated the iPhone 4, and on WiFi it couldn't load the page because the whole room was connected to the same hotspot?
It felt way more authentic to me.
Now we just have some cringey lines and special effects pasted here and there every 5 minutes just so we don't die out of boredom.
Score: 20 Votes (Like | Disagree)
MajorFubar Avatar
MajorFubar
50 months ago

Steve just made it feel like he actually had just discovered something and wanted to share this new discovery with his friends. He was a master in playing this ecstatic little boy full of enthusiasm.

All these unknown "new kids on the block", no clue who they are, just talk almost like Siri in a made-up way, and they all do the same gestures with their hands and arms. I'm pretty sure they followed the same company-course "How to present a demonstration".

They are just so not natural.
It all becomes fake, except the German accent hardware guy: seems like he knows what he talks about.
And have you noticed how the VPs and Tim always have to pace backwards and forwards grasping their hands but their underlings present their pieces while standing still in front of a chart or something. You've reached the top of your profession when you are allowed to pace backwards and forwards in an Apple event video.
Score: 18 Votes (Like | Disagree)
Read All Comments