Gurman: Apple Preparing Pre-Recorded iPhone 14 and Apple Watch Series 8 Event

Apple has "started to record" its virtual September event, where it's expected to announce the upcoming iPhone 14 lineup, the Apple Watch Series 8, and a new "rugged" Apple Watch model, according to Bloomberg's Mark Gurman.

cook sept 2020 event
Writing in his latest Power On newsletter, Gurman says the event, which is expected to take place in the early part of September, is already under production, implying that Apple is planning another virtual, pre-recorded event.

Some may have hoped that Apple would resume full in-person events for its headlining iPhone launch this year, but that doesn't seem to be the case. Apple held a mostly digital WWDC event in June but had a limited in-person crowd at Apple Park to watch the pre-recorded keynote and have hands-on time with new products.

Gurman says that Apple may plan to hold two events this fall, similar to the last several years. The September event will focus on the new ‌iPhone‌ and Apple Watch, while the second event in October will be Mac and iPad-focused.

Apple has a long list of products it's aiming to launch this fall, so it's not surprising we could see two events in the coming months. Alongside the new iPhones and Apple Watch, Apple is also planning to announce a new iPad Pro, the second-generation AirPods Pro, and more.

Top Rated Comments

omglolbbq Avatar
8 weeks ago
I like them much more. Less fluffing around, cool transitions, and a neat look around Apple Park. I hope they don't go back.

The only thing missing is demo fails.
Score: 56 Votes (Like | Disagree)
PowerMacBook Avatar
8 weeks ago
Steve just made it feel like he actually had just discovered something and wanted to share this new discovery with his friends. He was a master in playing this ecstatic little boy full of enthusiasm.

All these unknown "new kids on the block", no clue who they are, just talk almost like Siri in a made-up way, and they all do the same gestures with their hands and arms. I'm pretty sure they followed the same company-course "How to present a demonstration".

They are just so not natural.
It all becomes fake, except the German accent hardware guy: seems like he knows what he talks about.
Score: 46 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
8 weeks ago
Expectations: Apple will hold events this fall.

Mark Gurman: I've heard Apple may plan to hold events this fall.

Genius.
Score: 36 Votes (Like | Disagree)
ps3zocker Avatar
8 weeks ago

I like them much more. Less fluffing around, cool transitions, and a neat look around Apple Park. I hope they don't go back.

The only thing missing is demo fails.
Would be fun if they would release blooper videos or use them as an intro in the future.
Score: 33 Votes (Like | Disagree)
gpat Avatar
8 weeks ago
Do you remember how "real" the old events felt compared with these ones?
Like when Jobs demonstrated the iPhone 4, and on WiFi it couldn't load the page because the whole room was connected to the same hotspot?
It felt way more authentic to me.
Now we just have some cringey lines and special effects pasted here and there every 5 minutes just so we don't die out of boredom.
Score: 20 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
8 weeks ago
Oh wow! I was hoping this fall it was going to be an in-person event. No worries though pre-recording events are better and get the job done just fine.
Score: 18 Votes (Like | Disagree)

Related Stories

aapl logo banner

When Is the iPhone 14 Apple Event?

Monday August 22, 2022 2:14 am PDT by
Update August 24: Apple has announced it will be holding an event on Wednesday, September 7 at 10:00 a.m. Pacific Time where we're expecting to see the iPhone 14 lineup, updated Apple Watch models, and perhaps some other announcements. Apple is currently expected to unveil the iPhone 14 lineup and the Apple Watch Series 8 at an event on Wednesday, September 7, according to a pivotal recent...
iPhone 14 Pro Lineup Feature Purple

Apple Planning to Hold iPhone 14 Event on September 7

Wednesday August 17, 2022 9:51 am PDT by
Apple is aiming to hold its first fall event on Wednesday, September 7, reports Bloomberg's Mark Gurman. The event will focus on the iPhone 14 models and the Apple Watch Series 8. The standard iPhone 14 models are expected to get few changes, but the iPhone 14 Pro models will include updated camera technology, the removal of the notch in favor of a pill-shaped and hole-punch cutout, an A16...
maxresdefault

Apple Posts 'Far Out' Event Live Stream Placeholder on YouTube

Wednesday August 24, 2022 10:40 am PDT by
Apple is preparing for its first fall event that is set to take place on Wednesday, September 7, and the company today launched a YouTube live stream where viewers can sign up to get a reminder when the event begins. The "Far Out" event will kick off at 10:00 a.m. Pacific Time on September 7. Bloomberg's Mark Gurman said earlier in August that Apple has already prepared a prerecorded version ...
september calendar fix

Mark Your Calendars: iPhone 14 Launch, iOS 16 Release, and Other Important Apple Dates Coming Up

Thursday August 25, 2022 8:52 am PDT by
Now that Apple has officially announced it will hold a special in-person event on September 7, widely expected to be for the iPhone 14 and the brand new Apple Watch Series 8, we can begin to map out all the important dates for Apple customers for September. The Event Itself The event, which is expected to be a hybrid between a digital and in-person event, will take place on September 7 at ...
iOS 16 Lock Screen Customize

Gurman: Apple Finished iOS 16 Development Last Week Ahead of iPhone 14 Event Planned for September 7

Sunday August 21, 2022 5:57 am PDT by
Apple engineers wrapped up development of the initial version of iOS 16 last week, according to Bloomberg's Mark Gurman. This likely means that Apple has few to no major new features or changes planned for the remaining iOS 16 betas and will instead focus on bug fixes in the final weeks before the software update is publicly released. In the latest edition of his "Power On" newsletter,...
Apple Event Far Out Feature

Looking Back at Past In-Person iPhone Events Ahead of 'Far Out' iPhone 14 Reveal

Monday August 29, 2022 8:19 am PDT by
For the first time since 2019, Apple will host an in-person event to launch its newest iPhones on Wednesday, September 7, at the Steve Jobs Theater at Apple Park. While the event is expected to remain primarily digital with an in-person component, it marks the first time in three years that Apple is holding an event in the Steve Jobs Theater and the first in-person iPhone launch since the iPhone...
Apple Event Far Out Feature

Apple Event: Four Announcements to Expect Today Beyond the iPhone 14

Wednesday September 7, 2022 8:25 am PDT by
Apple will be hosting a special event at Steve Jobs Theater today starting at 10 a.m. Pacific Time. As usual, the latest iPhone and Apple Watch models are expected to be unveiled, but there will likely be several other announcements as well. Below, we've put together a list of four announcements to expect today beyond the iPhone 14, Apple Watch Series 8, and Apple Watch Pro. New AirPods...
airpods pro black background

Gurman: New AirPods Pro Will Be Announced at Apple Event This Week

Sunday September 4, 2022 5:48 am PDT by
Apple will be hosting a special event at Steve Jobs Theater on Wednesday to unveil the iPhone 14, Apple Watch Series 8, and more. Ahead of time, Bloomberg's Mark Gurman outlined his final expectations for the event in today's edition of his Power On newsletter. Notably, alongside new iPhone and Apple Watch models, Gurman expects Apple to announce second-generation AirPods Pro at the event....

Popular Stories

iphone 14 pro max vs 13 max 2

Camera Comparison: iPhone 14 Pro Max vs. iPhone 13 Pro Max

Thursday September 29, 2022 7:44 am PDT by
The iPhone 14 Pro and Pro Max introduce some major improvements in camera technology, adding a 48-megapixel lens and low-light improvements across all lenses with the new Photonic Engine. We've spent the last week working on an in-depth comparison that pits the new iPhone 14 Pro Max against the prior-generation iPhone 13 Pro Max to see just how much better the iPhone 14 Pro Max can be. Subscrib ...
tony blevins car

Apple Procurement VP Departs Company After Vulgar TikTok Comment

Thursday September 29, 2022 12:38 pm PDT by
Tony Blevins, Apple's vice president of procurement, is set to depart the company after he made a crude comment about his profession in a recent TikTok video, reports Bloomberg. Blevins was in a video by TikTok creator Daniel Mac, who was doing a series on the jobs of people he spotted with expensive cars. After seeing Blevins in an expensive Mercedes-Benz SLR McLaren, Mac asked Blevins what ...
Dark Sky App Featured

Dark Sky Removed From iOS App Store Ahead of Upcoming Shutdown

Wednesday September 28, 2022 4:27 pm PDT by
The Dark Sky weather app that's owned by Apple is no longer available for download in the U.S. App Store, suggesting that it has been removed ahead of schedule. Apple acquired Dark Sky back in March 2020 and has since incorporated elements of the app into the Weather app available on the iPhone (and soon, the iPad). Dark Sky remained available for purchase as a standalone weather app...
adaptive transparency airpods pro

iOS 16.1 Beta Brings Adaptive Transparency to Original AirPods Pro

Thursday September 29, 2022 1:08 pm PDT by
The third beta of iOS 16.1 that was released earlier this week expands the Adaptive Transparency feature introduced with the second-generation AirPods Pro to the original AirPods Pro. As noted on Reddit, first-generation AirPods Pro owners who also have the AirPods beta software will now see an "Adaptive Transparency" toggle in the AirPods section of the Settings app. The 5A304A beta...
tim cook malala

Tim Cook: Not Too Long From Now, You'll Wonder How You Led Your Life Without AR

Thursday September 29, 2022 7:26 am PDT by
Speaking at Università Degli Studi di Napoli Federico II in Naples, Italy, Apple CEO Tim Cook said that not too long from today, people will wonder how they led a life without augmented reality, stressing the "profound" impact it will have on the not so distant future. At the university, Cook was awarded an Honorary Degree in Innovation and International Management and also sat down for a...
iOS 16 Wallpaper Spectrum Feature

Five Wallpaper Apps to Check Out for iOS 16's New Lock Screen Depth Effect

Thursday September 29, 2022 9:08 am PDT by
One of the biggest new features in iOS 16 is a completely redesigned iPhone Lock Screen. The new Lock Screen is entirely customizable, letting you change the colors and fonts, add widgets and new wallpapers, and more to make your iPhone uniquely yours. Of course, even before iOS 16, you could customize your Lock Screen with a wallpaper of your choice. iOS 16 takes the Lock Screen wallpaper...
maxresdefault

Apple Responds to Video Testing Crash Detection Feature With Junkyard Vehicles

Friday September 30, 2022 9:11 am PDT by
The Wall Street Journal's Joanna Stern recently traveled to Michigan to test Apple's new crash detection feature on the iPhone 14 and Apple Watch Ultra. In response, Apple provided some additional information about how the feature works. Stern recruited Michael Barabe to crash his demolition derby car with a heavy-duty steel frame into two unoccupied vehicles parked in a junkyard — a 2003...
iphone 14 iphone 14 plus in hand feature

iPhone 14 Is Secretly Hiding a Beloved Mac Feature

Friday September 30, 2022 3:24 am PDT by
The iPhone 14 and iPhone 14 Pro models bring over a longstanding Mac feature, but the setting to enable it is off by default. The feature, which is actually a new accessibility option, allows the iPhone to play a startup chime like the Mac. When enabled, the sound comes alongside a new shutdown chime. The Mac has featured a startup chime since 1987's Macintosh II, and the iconic "bong"...
Hero0005

Best Apple Deals of the Week: M2 MacBook Air Hits New All-Time Low Price at $1,049, Plus Sales on AirPods Pro and More

Friday September 30, 2022 9:05 am PDT by
This week's best Apple deals focus on the AirPods Pro, AirPods Pro 2, and M2 MacBook Air, including numerous all-time low prices on these devices. You'll also find up to 50 percent off discounts on Anker and Eufy accessories on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us...
iPhone 15 to Switch From Lightning to USB C in 2023 feature sans arrow

Kuo: iPhone 14 Pro Max Popularity Could Lead to More Differentiation Between iPhone 15 Pro and iPhone 15 Pro Max

Wednesday September 28, 2022 10:22 am PDT by
Apple has seen high demand for the 6.7-inch iPhone 14 Pro Max, which could lead the company to further differentiate the next-generation iPhone 15 Pro and Pro Max, according to Apple analyst Ming-Chi Kuo. Apple could add exclusive features to the iPhone 15 Pro Max in an effort to encourage more people to purchase the larger and more expensive device. Kuo last week said that Apple asked...