Rumor: iPhone 14 to Start at $799, Same as iPhone 13

Apple's forthcoming iPhone 14 base model will start at $799, the same entry price as last year's 6.1-inch iPhone 13, according to a new rumor coming out of East Asia.

iPhone 14 Lineup Feature Teal
According to a post from the account "yeux1122" on the Korean blog Naver, Apple will not increase the price of its upcoming entry-level flagship device in order to boost sales and offset declining demand amid the global smartphone market slowdown.

The decision to impose a price freeze on the 6.1-inch iPhone 14 this year is alleged to have been made "at the top executive level," despite the company facing increased production costs and continued supply chain unrest.

The source of the rumor is said to come from an unnamed "major U.S. financial institution" with a track record for accuracy, a claim that MacRumors is unable to independently verify.

If Apple does launch the iPhone 14 at the same entry-level price point as last year's iPhone 13, it would be the second year running that the price of Apple's base flagship 6.1-inch iPhone model has remained the same. The base iPhone 12 launched in 2020 with the same $799 price tag.

The big difference this year of course is that iPhone sizes are changing and there will be no 5.4-inch iPhone 14 mini. The iPhone 13 mini was the most affordable flagship option in 2021, starting at $699, but it turned out to be unpopular with customers, therefore Apple is focusing on larger iPhone sizes for its flagship devices in 2022.

Apple's forthcoming iPhone lineup will include a 6.1-inch iPhone 14, a 6.1-inch iPhone 14 Pro, a 6.7-inch iPhone 14 Max, and a 6.7-inch iPhone 14 Pro Max. Notably, the non-Pro models are not expected to feature any significant design changes, and rumors suggest they are likely to continue to use the same A15 chip that was introduced in the iPhone 13 series.

That contrasts with the iPhone 14 Pro models, which are expected to be powered by a faster A16 chip. They are also likely to do away with the display notch that has been a staple of Apple's flagship iPhones since 2017's iPhone X. Instead, the iPhone 14 Pro and iPhone 14 Pro Max are said to have some combination of a circular hole-punch cutout for the front-facing camera paired with a pill-shaped cutout to house key Face ID components.

The Naver account that today's rumor comes from has been the source of some accurate information in the past, including some details about the iPad mini 6 before it was launched.

The same account, did, however, incorrectly state that Apple would release an "iPad mini Pro" in the second half of 2021, which did not take place, so we are taking this latest rumor with a pinch of salt until other sources can corroborate it.

Related Roundup: iPhone 14
Tag: Naver

Top Rated Comments

h3ysw5nkan Avatar
6 days ago at 03:35 am
The regular iPhone should cost $699 typically. They jacked up the price for the regular model to $799 when introducing the mini, instead of lowering the price for the mini to $599.
Score: 56 Votes (Like | Disagree)
BootsWalking Avatar
6 days ago at 03:39 am
According to a post from the account "yeux1122" on the Korean blog Naver...

LOL. We're digging deeper and deeper into the well to find rumors. Btw, my cousin's sister's ex-husband's gardner's friend-of-a-friend said the iPhone 14 will come in two new colors.
Score: 25 Votes (Like | Disagree)
HappyDude20 Avatar
6 days ago at 03:47 am

According to a post from the account "yeux1122" on the Korean blog Naver...

LOL. We're digging deeper and deeper into the well to find rumors. Btw, my cousin's sister's ex-husband's gardner's friend-of-a-friend said the iPhone 14 will come in two new colors.
…what colors?
Score: 21 Votes (Like | Disagree)
avichou Avatar
6 days ago at 03:56 am

The regular iPhone should cost $699 typically. They jacked up the price for the regular model to $799 when introducing the mini, instead of lowering the price for the mini to $599.
Hey what if the mini was just introduced to raise prices ,and planned to disappear 2 years later ?
Score: 19 Votes (Like | Disagree)
jayducharme Avatar
6 days ago at 04:08 am
The iPhone 13 mini was the most affordable flagship option in 2021, starting at $699, but it turned out to be unpopular with customers
I wouldn’t say that. The people who bought the mini LOVE it. It’s just that apparently there weren’t enough of those people for Apple’s liking.
Score: 19 Votes (Like | Disagree)
im2fast4u Avatar
6 days ago at 03:40 am
Introducing Shrinkflation to the tech world
Score: 15 Votes (Like | Disagree)

Related Stories


Unbox Therapy Shares Hands-On Look at iPhone 14 Pro Max Replica

Monday May 16, 2022 4:40 am PDT by
YouTuber Unbox Therapy has shared a hands-on look at the iPhone 14 Pro Max using what he claims is a one-to-one replica created by third-party case makers with access to detailed schematics and dimensions for Apple's new upcoming flagship smartphone. As with the iPhone 13 Pro lineup, in 2022, we are expecting a 6.1-inch iPhone 14 Pro and a 6.7-inch iPhone 14 Pro Max, but this time the Pro...
iPhone 14 Pro Lineup Feature Purple

Apple Continues to Diversify Suppliers Ahead of iPhone 14 Launch

Friday July 22, 2022 3:04 am PDT by
Apple has added to its list of suppliers for the iPhone 14 series in a bid to avoid potential supply chain shortages when mass production of the devices begins, according to analyst Ming-Chi Kuo. In a series of tweets, Kuo said components from SG Micro have passed quality certification for the high-end iPhone 14 models, meaning the Chinese company has been greenlighted to supply components...
iphone 14 molds

First iPhone 14 Molds Show Relative Case and Camera Bump Sizes

Monday April 18, 2022 3:22 am PDT by
A photo claiming to show molds of Apple’s upcoming iPhone 14 series models has appeared online, offering another preview of the relative sizes of the rumored devices. It's worth bearing in mind that the molds shown in the image sourced from Weibo have likely been made for use in the production of third-party iPhone cases rather than actual handsets. Still, they do appear to line up with...
iPhone 14 Pro Lineup Feature Purple

iPhone 14 Component Shipments Now Underway Ahead of September Launch

Monday June 27, 2022 8:32 am PDT by
Apple suppliers have begun shipping components for iPhone 14 models, which are expected to launch in September as usual, according to Taiwanese industry publication DigiTimes. The report likely refers to components being shipped to manufacturers like Foxconn for final assembly of iPhone 14 models over the next few months. "Component suppliers have kicked off recently their shipments for the...
iphone 14 lineup cases

Third-Party Cases for iPhone 14 Lineup Highlight Design Tweaks, Larger Pro Camera Bump

Friday July 8, 2022 6:24 am PDT by
Images of cases for the entire iPhone 14 lineup were today shared, reinforcing expectations about the design refinements coming to this year's new iPhone models. The images, shared on Weibo and highlighted by "DuanRui" on Twitter, depict ultra-slim third-party cases for the 6.1-inch iPhone 14 and iPhone 14 Pro, and 6.7-inch iPhone 14 Max and iPhone 14 Pro Max. Although one of the devices is...
iphone 14 max case mold camera 1

Here's a Real-World Look At How the iPhone 14 Lineup Compares to the iPhone 13

Thursday April 28, 2022 5:46 am PDT by
New images of 3D-printed mockups, likely based on relatively accurate dimensions for the upcoming iPhone 14 lineup, have offered a close look at the design changes Apple is planning for the 2022 iPhones, particularly the enlargement of the camera systems compared to the latest iPhone 13 series. The iPhone 14 series will feature larger camera systems on the back, according to previous rumors...
iphone 13 and iphone 13 mini

Just 3% of U.S. iPhone Sales in March Quarter Were iPhone 13 Mini Models

Thursday April 21, 2022 12:07 pm PDT by
The 5.4-inch iPhone 13 mini continues to be unpopular with customers, according to U.S. iPhone sales data for the March quarter that was shared by Consumer Research Intelligence Partners (CIRP). The iPhone 13 mini had the smallest share of sales of all the iPhone 13 models, and it made up just three percent of total iPhone sales during the quarter. Comparatively, the other iPhone 13 models...
iPhone 14 Pro Lineup Feature Purple

Latest iPhone Chips to Remain Exclusive to Pro Models for iPhone 15 and Beyond

Wednesday July 6, 2022 3:12 am PDT by
Apple is expected to make its latest A16 processor exclusive to the Pro models in the iPhone 14 lineup, and that diversification strategy is set to become an annual trend in future iPhone series, according to a new report from analyst Ming-Chi Kuo. Earlier this year, Kuo said only the iPhone 14 Pro models will feature an A16 chip, with the standard iPhone 14 and iPhone 14 Max models to...

Popular Stories

cook sept 2020 event

Gurman: Apple Preparing Pre-Recorded iPhone 14 and Apple Watch Series 8 Event

Sunday August 7, 2022 6:13 am PDT by
Apple has "started to record" its virtual September event, where it's expected to announce the upcoming iPhone 14 lineup, the Apple Watch Series 8, and a new "rugged" Apple Watch model, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says the event, which is expected to take place in the early part of September, is already under production, implying...
Apple Watch Series 7 Starlight Midnight

Standard Apple Watch Series 8 Rumored to Feature Same Design as Series 7

Friday August 5, 2022 7:46 am PDT by
The standard 41mm and 45mm models of the Apple Watch Series 8 will feature the same design as the Apple Watch Series 7, according to Twitter user @ShrimpApplePro, who was first to reveal that iPhone 14 Pro models would feature a new pill-and-hole display. Titanium will not be an option for the standard Apple Watch Series 8 models either, according to @ShrimpApplePro, but Bloomberg's Mark...
iPhone 14 Lineup Feature Purple

Color Options for All iPhone 14 Models: Everything We Know

Monday August 8, 2022 3:59 am PDT by
The iPhone 14 and iPhone 14 Pro models are rumored to be available in a refreshed range of color options, including an all-new purple color. Most expectations about the iPhone 14 lineup's color options come from an unverified post on Chinese social media site Weibo earlier this year. Overall, the iPhone 14 and iPhone 14 Pro's selection of color options could look fairly similar to those of the ...
ios 16 beta 5 battery percent

iOS 16 Beta 5: Battery Percentage Now Displayed in iPhone Status Bar

Monday August 8, 2022 10:43 am PDT by
With the fifth beta of iOS 16, Apple has updated the battery icon on iPhones with Face ID to display the specific battery percentage rather than just a visual representation of battery level. The new battery indicator is available on iPhone 12 and iPhone 13 models, with the exception of the 5.4-inch iPhone 12/13 mini. It is also available on the iPhone X and the iPhone XS. Battery percent...
iphone 14 pro max camera bump compared lipilipsi 16 9

Bigger iPhone 14 Pro Max Camera Bump Shown Alongside iPhone 13 Pro Max

Monday August 8, 2022 4:33 am PDT by
The camera bump on the upcoming iPhone 14 Pro Max is expected to be the largest rear lens housing Apple has ever installed on its flagship smartphones, and a new photo offers a rare glimpse at just how prominent it is compared to Apple's predecessor device. iPhone 14 Pro Max dummy (left) vs iPhone 13 Pro Max All iPhone 14 models are expected to see upgrades to the Ultra Wide camera on the...
ipad pro magic keyboard white

Rumor Claims Next iPad Pro to Feature New Four-Pin Smart Connector

Sunday August 7, 2022 11:57 am PDT by
A new rumor claims that the next-generation 12.9-inch and 11-inch iPad Pro will feature a new four-pin Smart Connector, an update from the current three-pin connector in the iPad Pro. The rumor from Mac Otakara, citing "reliable sources," says that the next iPad Pro, expected to debut possibly as soon as this fall, will feature a new Smart Connector that has four-pins rather than three. The...