Apple's Online Store is Currently Down in Some Countries [Updated]

Apple's online store is currently down in some countries, including the United States, Canada, Australia, France, Germany, Italy, Spain, the United Kingdom, and more. The downtime is not worldwide, with the store still operational in some other countries.

apple store down
"We're making updates to the Apple Store," the store page says, as usual when there is downtime. Apple advises customers to "check back soon."

It's unclear if the downtime is related to scheduled maintenance, the launch of a new product, the rollout of a new promotional offer, changes being made to the design or functionality of Apple's online store, or another reason.

Apple's online store went down briefly on the final day of June, and when it came back online, there was a new promotion in the U.S. that offered a $50 Apple gift card with the purchase of any new Apple TV through July 14. Given the store is down again on the final day of July, it is possible that another promotion is incoming in some countries, but this is only one of many possibilities for the downtime and we'll have to wait and see.

Update: Apple has expanded the Apple TV gift card promotion to more countries after briefly taking down the Apple Store.

Popular Stories

iPhone 15 Pro Cameras

iPhone 17 Pro Max Will Be First Model to Feature Three 48MP Cameras

Thursday July 11, 2024 12:20 am PDT by
Next year's iPhone 17 Pro Max will feature an upgraded 48-megapixel Tetraprism camera for enhanced photo quality and zoom functionality, according to Apple analyst Ming-Chi Kuo. In his n-iphone-tetraprism-upgrade-ca62dd37e364">latest investor note published to Medium, Kuo said the key specification change would be a 1/2.6" 48MP CIS sensor, up from the 1/3.1" 12MP sensor expected to be used...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

10 Reasons to Wait for Next Year's iPhone 17

Monday July 8, 2024 5:00 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
maxresdefault

Apple's AirPods Pro 2 vs. Samsung's Galaxy Buds3 Pro

Saturday July 13, 2024 8:00 am PDT by
Samsung this week introduced its latest earbuds, the Galaxy Buds3 Pro, which look quite a bit like Apple's AirPods Pro 2. Given the similarities, we thought we'd compare Samsung's new earbuds to the AirPods Pro. Subscribe to the MacRumors YouTube channel for more videos. Design wise, you could potentially mistake Samsung's Galaxy Buds3 Pro for the AirPods Pro. The Buds3 Pro have the same...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
primeday2020 feature3

The Best Early Prime Day Deals on Apple Products

Saturday July 13, 2024 6:23 am PDT by
Amazon is soon to be back with its annual summertime Prime Day event, lasting for just two days from July 16-17. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront, and there are already many deals you can get on sale ahead of the event. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may...

Top Rated Comments

jeremysteele Avatar
26 months ago
Whatever this is... the fact Apple still has to "pull down" their store to push maintenance fixes or catalog updates like promos and new products means either A) their tech stack is so badly mangled nobody knows how to fix it or B) they do it on purpose for publicity.

Pretty sure it is B. There is no way they "need" to do this anymore, especially at Apple scale.

Even during keynotes there is zero technical reason to pull down the store. They could flip a switch as products are announced and have them up in seconds. The tech to do that is pretty trivial these days...
Score: 23 Votes (Like | Disagree)
Ashbash75 Avatar
26 months ago
Maybe they changed their servers to only one ssd chip so it's taking a little longer to do an update??
Score: 19 Votes (Like | Disagree)
XXPP Avatar
26 months ago
Price change. Inflation and strong dollar.
Score: 10 Votes (Like | Disagree)
ponzicoinbro Avatar
26 months ago
The store is back online in Netherlands.

The Mac Pro M3 has been quietly released.

There is a BTO option for Nvidia Geforce 6090 Dual Ultra Titanium.
Score: 7 Votes (Like | Disagree)
lazyrighteye Avatar
26 months ago
How often do they take the online store down and not come back with something notable? Real question.

Translation: I want to say the multi-hour “Be right back” message typically means something new. Right?
Score: 6 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
26 months ago
Definitely not expecting any surprises. The new page for the iPhone looks so nice tho! Keep up the good work, Apple.
Score: 6 Votes (Like | Disagree)