Apple's Online Store is Currently Down in Some Countries [Updated]

Apple's online store is currently down in some countries, including the United States, Canada, Australia, France, Germany, Italy, Spain, the United Kingdom, and more. The downtime is not worldwide, with the store still operational in some other countries.

apple store down
"We're making updates to the Apple Store," the store page says, as usual when there is downtime. Apple advises customers to "check back soon."

It's unclear if the downtime is related to scheduled maintenance, the launch of a new product, the rollout of a new promotional offer, changes being made to the design or functionality of Apple's online store, or another reason.

Apple's online store went down briefly on the final day of June, and when it came back online, there was a new promotion in the U.S. that offered a $50 Apple gift card with the purchase of any new Apple TV through July 14. Given the store is down again on the final day of July, it is possible that another promotion is incoming in some countries, but this is only one of many possibilities for the downtime and we'll have to wait and see.

Update: Apple has expanded the Apple TV gift card promotion to more countries after briefly taking down the Apple Store.

Top Rated Comments

jeremysteele Avatar
1 week ago
Whatever this is... the fact Apple still has to "pull down" their store to push maintenance fixes or catalog updates like promos and new products means either A) their tech stack is so badly mangled nobody knows how to fix it or B) they do it on purpose for publicity.

Pretty sure it is B. There is no way they "need" to do this anymore, especially at Apple scale.

Even during keynotes there is zero technical reason to pull down the store. They could flip a switch as products are announced and have them up in seconds. The tech to do that is pretty trivial these days...
Score: 23 Votes (Like | Disagree)
Ashbash75 Avatar
1 week ago
Maybe they changed their servers to only one ssd chip so it's taking a little longer to do an update??
Score: 19 Votes (Like | Disagree)
XXPP Avatar
1 week ago
Price change. Inflation and strong dollar.
Score: 10 Votes (Like | Disagree)
ponzicoinbro Avatar
1 week ago
The store is back online in Netherlands.

The Mac Pro M3 has been quietly released.

There is a BTO option for Nvidia Geforce 6090 Dual Ultra Titanium.
Score: 7 Votes (Like | Disagree)
lazyrighteye Avatar
1 week ago
How often do they take the online store down and not come back with something notable? Real question.

Translation: I want to say the multi-hour “Be right back” message typically means something new. Right?
Score: 6 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
1 week ago
Definitely not expecting any surprises. The new page for the iPhone looks so nice tho! Keep up the good work, Apple.
Score: 6 Votes (Like | Disagree)

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