Apple Now Offering US Customers $50 Gift Card With Every Apple TV Purchase

After briefly taking down the Apple Store, Apple today began offering U.S. customers a $50 gift card with every Apple TV 4K or Apple TV HD purchase made through its online store.

apple tv pink 2
The promotion runs for the next two weeks from July 1 to July 14, and the gift card can only be used for a future Apple purchase. In other words, customers can't use it to knock $50 off the Apple TV they are buying. The Apple TV must be bought through Apple's online store, and the promotion is only open to individual customers.

Apple doesn't regularly offer promotions of this kind, but the company may be clearing inventory to make way for a new Apple TV model. Apple is working on a refreshed version of the Apple TV with an updated A14 chip and 4GB RAM, with the device set to be launched as soon as 2022, according to Bloomberg's Mark Gurman.

Apple analyst Ming-Chi Kuo has also said that Apple is working on a 2022 refresh of the Apple TV. Kuo believes that the new Apple TV will have an improved cost structure, which suggests a lower price point that is more competitive with other streaming media players.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Caution)

Popular Stories

maxresdefault

Report: These 10 New AI Features Are Coming in iOS 18

Sunday May 26, 2024 12:57 pm PDT by
iOS 18 and macOS 15 will offer an array of new AI features such as auto-generated emojis, suggested replies to emails and messages, and more, Bloomberg's Mark Gurman reports. Subscribe to the MacRumors YouTube channel for more videos. A significant portion of Apple's Worldwide Developers Conference (WWDC) is expected to focus on AI features. Writing his latest "Power On" newsletter, Gurman...
airpods pro 2 pink

Apple Releases New AirPods Pro 2 Firmware

Tuesday May 28, 2024 11:46 am PDT by
Apple today released new firmware update for both the Lightning and USB-C versions of the AirPods Pro 2. The new firmware is version 6F7, up from the 6B34 firmware released in November. Apple does not provide details on what features might be included in the refreshed firmware beyond "bug fixes and other improvements," so it is unclear what's new in the update. Apple does not give...
new best buy blue

Best Buy's Memorial Day Sale Has Record Low Prices on iPads, MacBooks, and Much More

Friday May 24, 2024 7:12 am PDT by
Best Buy today kicked off its Memorial Day weekend sale, and it has some of the best prices we've tracked in weeks on iPads and MacBooks. Specifically, you'll find record low prices on the 5th generation iPad Air, iPad mini 6, M2 MacBook Air, and M3 MacBook Pro. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment,...
maxresdefault

Gurman: iOS 18 Will Allow Users to Recolor App Icons and Place Them Anywhere

Sunday May 26, 2024 12:22 pm PDT by
Apple's iOS 18 update will introduce new features for further customizing the iPhone's home screen, according to Bloomberg's Mark Gurman. Subscribe to the MacRumors YouTube channel for more videos. In the latest edition of his "Power On" newsletter, Gurman claimed that Apple will allow users to change the color of app icons in iOS 18. For example, "you can make all your social icons blue or...
iPad Pro Landscape Apple Logo Feature

Apple Says Future iPads Could Feature Landscape Apple Logo

Monday May 27, 2024 6:31 am PDT by
French website Numerama interviewed three senior Apple employees about the new iPad Pro models that launched earlier this month. While the discussion did not reveal many new details, it did mention one potential change for future iPads. While the Apple logo on the back of iPads is positioned so that it appears upright in vertical orientation, the devices are often used in landscape...

Top Rated Comments

swingerofbirch Avatar
25 months ago
The TV and discount not so interesting, but that this is what they took the store down for.

Think of what Amazon does on a daily basis let alone Prime Day.

I imagine Apple's online store being like the engine room of the Titanic when they update it for the $50 gift card: people turning huge wheels and shoveling coal to get the thing turned back on as fast as they can.
Score: 7 Votes (Like | Disagree)
SirAnthonyHopkins Avatar
25 months ago

Might it be that Apple selling the current model with a $50 gift card means that a new model priced at $50 below the current price is imminent?
I don't understand this logic.
Score: 5 Votes (Like | Disagree)
danny1305 Avatar
25 months ago

A minor bribe on an expensive product. Trying to get rid of old stock before the new one releases?
That’s literally what the article says…
Score: 5 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
25 months ago
To be fair this is a nice offer, if you’re in the Apple eco-system that is. It brings the cost down to a more palatable level…
Score: 5 Votes (Like | Disagree)
charlien Avatar
25 months ago

How is it that Apple thinks a lower price will sell a failed product? Fire TV is by far the best Smart TV OS, Apple TV needs to skip the Hardware and stick with the App.
Admittedly, I haven’t tried Fire TV but have tried Roku and Android TV boxes. Way too much advertising, slow performance, and freezing content. Exact same media is fine with my ATVs and without advertising. Is Fire TV better than the platforms I mentioned?
Score: 4 Votes (Like | Disagree)
reallynotnick Avatar
25 months ago

But what would that new more powerful model possibly have? The only thing I can think of is turning it into a gaming console of sorts able to play AAA games. And as we all know, there aren't many of those games so it'd be hardware without software. For just media consumption, I don't see anything they could possibly add to it.
Other than just better performance there are still quite a few things they could add (not saying they would add some of these things or that they all require a new chip to do)

VP9 Profile 2
AV1
H.266
120fps
HDR10+
HLG
Bitstreaming support for all audio
8K
VRR/QMS
Score: 3 Votes (Like | Disagree)