Apple Expands Mobile Market Share in China on Strong iPhone 13 Demand

Apple has expanded its smartphone market share in China on the back of strong iPhone 13 sales, despite a slowdown in the Chinese mobile market as a whole this year.

Apple iPhone 13 colors lineup 2022
According to Strategy Analytics, 14 million smartphones were sold during the country's annual "6.18" online shopping festival in June, down 25% year on year. Chinese brands including Xiaomi, Oppo and Vivo all experienced substantial shipment drops, but iPhone sales remained relatively stable.

Apple outperformed its rivals, selling nearly 7 million iPhones during the festival, and the company was ranked top by revenue share across all major merchant platforms. "Apple solidified the leadership at the expense of Chinese brands," said the industry analyst firm.

The market in China reflects a global trend: According to a recent Canalys report, worldwide smartphone shipments fell 9% year on year in the second quarter of 2022, and yet Apple achieved 17% market share, up by 3% year on year. While Samsung also increased its share to 21% by the same amount, Chinese vendors Xiaomi, Oppo, and Vivo all saw their share of the market drop to drop to 14%, 10% and 9%, respectively.

china mobile market
The data shows surprisingly resilient iPhone 13 demand in China despite the widespread supply chain issues and economic headwinds affecting the tech industry. Apple analyst Ming-Chi Kuo believes iPhone 14 demand is expected to maintain Apple's momentum, particularly given Huawei's exit from the Chinese high-end 5G smartphone market, which Apple now dominates.

All in all, Apple's position in the Chinese market is looking like good news for the iPhone 14, which is expected to launch this September. The lineup is expected to include the 6.1-inch iPhone 14, 6.7-inch iPhone 14 Max, 6.1-inch iPhone 14 Pro, and 6.7-inch iPhone 14 Pro Max.

Related Roundup: iPhone 13
Tag: China
Buyer's Guide: iPhone 13 (Don't Buy)
Related Forum: iPhone

Top Rated Comments

wbeasley Avatar
4 weeks ago

they need a bump in sales to save them from the M2 Air and its issues.

https://9to5mac.com/2022/07/19/ifixit-teardown-m2-macbook-air/
have you bought one? used one? if so how did you find it?

it's all good and well to share vids but i can tell you, typing this post on one, the memory does not affect your real world use. i've done quite a few heavy video upscales so far and it is potentially (on the data given) is a bit slower than it could be but i'm extremely happy how it performs compared to a 2017 iMac and a 2017 Macbook Pro.

it feels great in your hands (and I still have two working Macbook Airs that are 9 years old and love their design) but this feels like a thinned down Macbook Pro.

the sales of these is going to go gangbusters. hardly the fail many are saying.
Score: 12 Votes (Like | Disagree)
ericwn Avatar
4 weeks ago

We're really winning against Android now in all the important markets.
? we? Written as if you’d work for the company.

And at 17% market share, the win is still solidly on the side of Android.
Score: 7 Votes (Like | Disagree)
WWPD Avatar
4 weeks ago

Possibly the most pitiable thing I've read on a forum in a long time.
Come on, you're either on the Apple team or not. Why wouldn't you want to back a humble little company started by two guys in a garage?
Score: 6 Votes (Like | Disagree)
dumastudetto Avatar
4 weeks ago
We're really winning against Android now in all the important markets.
Score: 6 Votes (Like | Disagree)
Abazigal Avatar
4 weeks ago

? we? Written as if you’d work for the company.

And at 17% market share, the win is still solidly on the side of Android.
Depends on how you define victory.

Apple has the lion’s share of the profits, and I would gladly take that over profitless market share any time of the day.
Score: 6 Votes (Like | Disagree)
CarpalMac Avatar
4 weeks ago

We're really winning against Android now in all the important markets.
Possibly the most pitiable thing I've read on a forum in a long time.
Score: 5 Votes (Like | Disagree)

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