Netflix Lost 1.3 Million U.S. and Canadian Subscribers in Q2 2022

Netflix in the second quarter of 2022 lost 1.3 million subscribers in the United States and Canada, according to new data shared today during the company's earnings call. Netflix had 73.28 million paid memberships during the quarter, down from 74.58 million in the first quarter of 2022.

netflix3
With subscriber additions in some other areas, Netflix in total dropped 970,000 subscribers worldwide. That's more than the 200,000 customers that it lost in Q1 2022, but it is ultimately a win because Netflix was expecting to lose as many as 2 million subscribers.

Netflix has been raising its prices, which has resulted in some customers turning away from the service. In January, Netflix increased the prices for all of its plans. The basic standard definition plan went from $8.99 to $9.99, the Standard HD plan went from $13.99 to $15.49, and the 4K plan went from $17.99 to $19.99.

Despite the U.S. subscriber loss, revenue was up nine percent year over year, which Netflix says is the direct result of an increase in average revenue per membership. In the third quarter of 2022, Netflix is expecting to add one million subscribers.

Netflix blames its subscriber loss on connected TV adoption, account sharing, and competition, and to continue to improve revenue growth, the company says that it is focusing on evolving monetization.

A lower-priced ad-supported tier is in the works and is set to launch in early 2023, and the lower-cost plan could draw in some of the subscribers that have abandoned Netflix because of the rising costs. Netflix says that it is also working to monetize the 100 million+ households that are "currently enjoying, but not directly paying for, Netflix."

The company is aiming to find an "easy-to-use paid sharing offering" that can be rolled out in 2023. Right now, Netflix is experimenting with a $3 fee to add an additional household to a Netflix plan in Latin America.

Tag: Netflix

Top Rated Comments

Think|Different Avatar
10 weeks ago
It's because they are one of the only streaming holdouts that want to charge for 4K...in 2022.
Score: 85 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
10 weeks ago
If they keep on charging extra for higher screen resolution. They will continue to lose more subscribers.
Score: 59 Votes (Like | Disagree)
contacos Avatar
10 weeks ago
HAHAHA

I wish them nothing but the worst. Blaming users for their fading business model is coming off as very condescending
Score: 42 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
10 weeks ago

Netflix blames its subscriber loss on connected TV adoption, account sharing, and competition, and to continue to improve revenue growth, the company says that it is focusing on evolving monetization.
Netflix really needs to stop blaming the consumers and they should focus on the actual "High Quality/Level Content" they should be making.
Score: 31 Votes (Like | Disagree)
cb3 Avatar
10 weeks ago
Why I'm thinking of leaving Netflix: Finding their content less and less interesting. Price is going up.
Score: 29 Votes (Like | Disagree)
Macative Avatar
10 weeks ago
They raised prices, and lost some people, but ultimately made more money because not enough people canceled.

That's exceptionally disappointing as a former customer.
Score: 27 Votes (Like | Disagree)

Related Stories

netflix2

Netflix Loses Subscribers for the First Time in 10 Years, Blames Account Sharing

Tuesday April 19, 2022 2:15 pm PDT by
Netflix lost subscribers for the first time in more than a decade in Q1 2022, according to subscriber numbers the company said during today's earnings results. Netflix is down more than 200,000 subscribers, and the losses are set to continue. Netflix was expecting to add 2.5 million subscribers in the first quarter of 2022, but did not hit that target. The suspension of its business in...
netflix 4

Ad-Supported Netflix Tier Planned for Last Three Months of 2022, Crackdown on Account Sharing Coming

Tuesday May 10, 2022 11:32 am PDT by
A more affordable, ad-supported Netflix plan could be introduced before the end of 2022, Netflix told employees in an internal letter (via The New York Times). Netflix is currently planning to introduce the new ad-supported tier in the final three months of the year, with the plan aimed at attracting new subscribers who find the current pricing unaffordable. The company has been steadily...
netflix games launch

Netflix Games Engaging Less Than 1 Percent of Subscribers

Monday August 8, 2022 3:34 am PDT by
Netflix's mobile gaming platform has been engaging less than 1 percent of Netflix subscribers since its launch last November, according to new data from app analytics company Apptopia (via CNBC.). Included with every Netflix subscription, Netflix Games allows users to play a handful of games on their mobile devices. Games are released as individual apps on the iOS App Store, while the full...
netflix1

Netflix's Upcoming Ad-Supported Tier Won't Allow Downloads for Offline Viewing

Wednesday August 17, 2022 1:26 pm PDT by
The upcoming ad-supported Netflix tier that's in the works will not allow subscribers to download TV shows or movies to watch offline, reports Bloomberg. The restriction was found in code in the Netflix app for iOS devices, which reads "Downloads available on all plans except Netflix with ads." Standard Netflix plans allow some Netflix content to be downloaded for offline viewing, and...
netflix3

Netflix Co-CEO Confirms Plans for Cheaper Ad-Supported Netflix Tier

Thursday June 23, 2022 11:20 am PDT by
Netflix is planning to implement a more affordable ad-supported tier to draw in customers who do not want to pay the $9.99 starting price for an ad-free plan, Netflix co-CEO Ted Sarandos confirmed at the Cannes Lions advertising festival today (via The Hollywood Reporter). The plan is aimed at people who think that Netflix is too expensive and who don't mind ads, with no changes planned for...
netflix2

Netflix Testing Password Sharing Plan That Costs $3 Extra in Latin America

Monday July 18, 2022 1:48 pm PDT by
Netflix is working to crack down on account sharing between households, and is now testing an added fee for Netflix users in Latin America who have provided their passwords to people outside of their immediate home. As reported by Bloomberg, Netflix customers who share their passwords in Argentina, El Salvador, Guatemala, Honduras, and the Dominican Republic will need to pay additional money. ...
netflix1

Netflix Plans to Charge $7 to $9 for Ad-Supported Plan

Friday August 26, 2022 4:28 pm PDT by
Netflix is planning to charge between $7 and $9 for its upcoming ad-supported tier, according to a new report from Bloomberg. Netflix's current lowest-priced plan is $9.99 per month in the United States, with the plan offering 480p streaming. Netflix also has a $15.49 per month plan for 1080p streaming, and a $19.99 per month plan for 4K streaming. The lower-cost ad-supported tier is aimed...
netflix 4

Netflix Partnering With Microsoft for Ad-Supported Streaming Tier

Wednesday July 13, 2022 1:57 pm PDT by
Netflix today announced that it plans to partner up with Microsoft for its planned ad-supported streaming tier, with Microsoft set to handle ad sales. Netflix says that Microsoft will be able to support all of its advertising needs for the new, more affordable streaming option. In April we announced that we will introduce a new lower priced ad-supported subscription plan for consumers, in...

Popular Stories

apple watch ultra deuglify 1

Apple Watch Ultra User Mods Titanium Casing to 'Deuglify' Design

Tuesday September 27, 2022 8:05 am PDT by
An Apple Watch Ultra user has modified their new device's casing to add a brushed finish and remove the orange color of the Action Button in an effort to make it more visually appealing. The Apple Watch Ultra offers the first complete redesign of the Apple Watch since the product line's announcement in 2014, and while the design has been met with praise from many users, some have criticized...
Dark Sky App Featured

Dark Sky Removed From iOS App Store Ahead of Upcoming Shutdown

Wednesday September 28, 2022 4:27 pm PDT by
The Dark Sky weather app that's owned by Apple is no longer available for download in the U.S. App Store, suggesting that it has been removed ahead of schedule. Apple acquired Dark Sky back in March 2020 and has since incorporated elements of the app into the Weather app available on the iPhone (and soon, the iPad). Dark Sky remained available for purchase as a standalone weather app...
iphone 14 pro max vs 13 max 2

Camera Comparison: iPhone 14 Pro Max vs. iPhone 13 Pro Max

Thursday September 29, 2022 7:44 am PDT by
The iPhone 14 Pro and Pro Max introduce some major improvements in camera technology, adding a 48-megapixel lens and low-light improvements across all lenses with the new Photonic Engine. We've spent the last week working on an in-depth comparison that pits the new iPhone 14 Pro Max against the prior-generation iPhone 13 Pro Max to see just how much better the iPhone 14 Pro Max can be. Subscrib ...
apple watch ultra hammer test

YouTuber Tests Apple Watch Ultra Durability With a Hammer: Table Breaks Before the Watch

Sunday September 25, 2022 2:27 pm PDT by
A YouTuber has put Apple's claims for the durability of the Apple Watch Ultra to the test by putting it up against a drop test, a jar of nails, and repeated hits with a hammer to test the sapphire crystal protecting the display. TechRax, a channel popular for testing the durability of products, first tested the Apple Watch Ultra by dropping it from around four feet high. The Apple Watch...
tony blevins car

Apple Procurement VP Departs Company After Vulgar TikTok Comment

Thursday September 29, 2022 12:38 pm PDT by
Tony Blevins, Apple's vice president of procurement, is set to depart the company after he made a crude comment about his profession in a recent TikTok video, reports Bloomberg. Blevins was in a video by TikTok creator Daniel Mac, who was doing a series on the jobs of people he spotted with expensive cars. After seeing Blevins in an expensive Mercedes-Benz SLR McLaren, Mac asked Blevins what ...
iPhone 14 Pros in Hand Black Background Feature

Verizon iPhone 14 Pro Customers Reporting Cellular Connection Issues

Monday September 26, 2022 6:23 am PDT by
iPhone 14 Pro customers on the Verizon network in the U.S. are reporting issues with slow and unreliable 5G cellular connections and calls randomly dropping. Several threads on Reddit (1,2,3) and the MacRumors forums chronicle issues faced by Verizon customers and Apple's latest iPhone. According to user reports, signal strength on the iPhone 14 Pro is unreliable and weak, while other...
iPhone 15 to Switch From Lightning to USB C in 2023 feature sans arrow

Kuo: iPhone 14 Pro Max Popularity Could Lead to More Differentiation Between iPhone 15 Pro and iPhone 15 Pro Max

Wednesday September 28, 2022 10:22 am PDT by
Apple has seen high demand for the 6.7-inch iPhone 14 Pro Max, which could lead the company to further differentiate the next-generation iPhone 15 Pro and Pro Max, according to Apple analyst Ming-Chi Kuo. Apple could add exclusive features to the iPhone 15 Pro Max in an effort to encourage more people to purchase the larger and more expensive device. Kuo last week said that Apple asked...
iPhone 14 Pro Sports Scores Dynamic Island

iPhone 14 Pro Features Live Sports Scores in Dynamic Island on iOS 16.1

Monday September 26, 2022 7:52 am PDT by
Earlier this month, Apple announced that iOS 16.1 will enable a new Live Activities feature that allows iPhone users to stay on top of things that are happening in real time, such as a sports game or a food delivery order, right from the Lock Screen. On the iPhone 14 Pro and Pro Max, Live Activities also integrate with the Dynamic Island. Premier League match in Dynamic Island via Paul Bradford ...
iOS 16

Everything New in the Latest iOS 16.1 and iPadOS 16.1 Betas: Stage Manager Expansion, Wallpaper Tweaks and More

Tuesday September 27, 2022 11:36 am PDT by
Apple today released new betas of iOS 16.1 and iPadOS 16.1 to developers, tweaking some of the functionality that's been introduced in prior betas and in the case of iPadOS 16.1, adding a major new feature to Stage Manager. We've rounded up everything new in both betas below. Wallpaper Updates Apple has updated the Wallpaper section of the Settings app to allow users to swap between...
General iOS 16 Feature Yellow

Some iOS 16 Users Continue to Face Unaddressed Bugs and Battery Drain Two Weeks After Launch

Monday September 26, 2022 7:34 am PDT by
Today marks exactly two weeks since Apple released iOS 16 to the public. Besides the personalized Lock Screen, major changes in Messages, and new features in Maps, the update has also seen its fair share of bugs, performance problems, battery drain, and more. After major iOS updates, it's normal for some users to report having issues with the new update, but such reports usually subside in...