Netflix Lost 1.3 Million U.S. and Canadian Subscribers in Q2 2022

Netflix in the second quarter of 2022 lost 1.3 million subscribers in the United States and Canada, according to new data shared today during the company's earnings call. Netflix had 73.28 million paid memberships during the quarter, down from 74.58 million in the first quarter of 2022.

netflix3
With subscriber additions in some other areas, Netflix in total dropped 970,000 subscribers worldwide. That's more than the 200,000 customers that it lost in Q1 2022, but it is ultimately a win because Netflix was expecting to lose as many as 2 million subscribers.

Netflix has been raising its prices, which has resulted in some customers turning away from the service. In January, Netflix increased the prices for all of its plans. The basic standard definition plan went from $8.99 to $9.99, the Standard HD plan went from $13.99 to $15.49, and the 4K plan went from $17.99 to $19.99.

Despite the U.S. subscriber loss, revenue was up nine percent year over year, which Netflix says is the direct result of an increase in average revenue per membership. In the third quarter of 2022, Netflix is expecting to add one million subscribers.

Netflix blames its subscriber loss on connected TV adoption, account sharing, and competition, and to continue to improve revenue growth, the company says that it is focusing on evolving monetization.

A lower-priced ad-supported tier is in the works and is set to launch in early 2023, and the lower-cost plan could draw in some of the subscribers that have abandoned Netflix because of the rising costs. Netflix says that it is also working to monetize the 100 million+ households that are "currently enjoying, but not directly paying for, Netflix."

The company is aiming to find an "easy-to-use paid sharing offering" that can be rolled out in 2023. Right now, Netflix is experimenting with a $3 fee to add an additional household to a Netflix plan in Latin America.

Tag: Netflix

Top Rated Comments

Think|Different Avatar
4 weeks ago
It's because they are one of the only streaming holdouts that want to charge for 4K...in 2022.
Score: 85 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
4 weeks ago
If they keep on charging extra for higher screen resolution. They will continue to lose more subscribers.
Score: 59 Votes (Like | Disagree)
contacos Avatar
4 weeks ago
HAHAHA

I wish them nothing but the worst. Blaming users for their fading business model is coming off as very condescending
Score: 42 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
4 weeks ago

Netflix blames its subscriber loss on connected TV adoption, account sharing, and competition, and to continue to improve revenue growth, the company says that it is focusing on evolving monetization.
Netflix really needs to stop blaming the consumers and they should focus on the actual "High Quality/Level Content" they should be making.
Score: 31 Votes (Like | Disagree)
cb3 Avatar
4 weeks ago
Why I'm thinking of leaving Netflix: Finding their content less and less interesting. Price is going up.
Score: 29 Votes (Like | Disagree)
Macative Avatar
4 weeks ago
They raised prices, and lost some people, but ultimately made more money because not enough people canceled.

That's exceptionally disappointing as a former customer.
Score: 27 Votes (Like | Disagree)

Related Stories

netflix2

Netflix Loses Subscribers for the First Time in 10 Years, Blames Account Sharing

Tuesday April 19, 2022 2:15 pm PDT by
Netflix lost subscribers for the first time in more than a decade in Q1 2022, according to subscriber numbers the company said during today's earnings results. Netflix is down more than 200,000 subscribers, and the losses are set to continue. Netflix was expecting to add 2.5 million subscribers in the first quarter of 2022, but did not hit that target. The suspension of its business in...
netflix 4

Ad-Supported Netflix Tier Planned for Last Three Months of 2022, Crackdown on Account Sharing Coming

Tuesday May 10, 2022 11:32 am PDT by
A more affordable, ad-supported Netflix plan could be introduced before the end of 2022, Netflix told employees in an internal letter (via The New York Times). Netflix is currently planning to introduce the new ad-supported tier in the final three months of the year, with the plan aimed at attracting new subscribers who find the current pricing unaffordable. The company has been steadily...
netflix games launch

Netflix Games Engaging Less Than 1 Percent of Subscribers

Monday August 8, 2022 3:34 am PDT by
Netflix's mobile gaming platform has been engaging less than 1 percent of Netflix subscribers since its launch last November, according to new data from app analytics company Apptopia (via CNBC.). Included with every Netflix subscription, Netflix Games allows users to play a handful of games on their mobile devices. Games are released as individual apps on the iOS App Store, while the full...
netflix3

Netflix Co-CEO Confirms Plans for Cheaper Ad-Supported Netflix Tier

Thursday June 23, 2022 11:20 am PDT by
Netflix is planning to implement a more affordable ad-supported tier to draw in customers who do not want to pay the $9.99 starting price for an ad-free plan, Netflix co-CEO Ted Sarandos confirmed at the Cannes Lions advertising festival today (via The Hollywood Reporter). The plan is aimed at people who think that Netflix is too expensive and who don't mind ads, with no changes planned for...
netflix2

Netflix Testing Password Sharing Plan That Costs $3 Extra in Latin America

Monday July 18, 2022 1:48 pm PDT by
Netflix is working to crack down on account sharing between households, and is now testing an added fee for Netflix users in Latin America who have provided their passwords to people outside of their immediate home. As reported by Bloomberg, Netflix customers who share their passwords in Argentina, El Salvador, Guatemala, Honduras, and the Dominican Republic will need to pay additional money. ...
netflix 4

Netflix Partnering With Microsoft for Ad-Supported Streaming Tier

Wednesday July 13, 2022 1:57 pm PDT by
Netflix today announced that it plans to partner up with Microsoft for its planned ad-supported streaming tier, with Microsoft set to handle ad sales. Netflix says that Microsoft will be able to support all of its advertising needs for the new, more affordable streaming option. In April we announced that we will introduce a new lower priced ad-supported subscription plan for consumers, in...
netflix account sharing

Netflix Testing Add-On Payment for People Who Share Accounts Outside Their Households

Wednesday March 16, 2022 11:23 am PDT by
Netflix today said that it may implement an extra payment for those who share their Netflix accounts with people outside of their households, a practice that is common with the streaming service. According to Netflix, sharing accounts between households impacts its ability to "invest in great new TV and films" for its members, and so it has been exploring ways to permit users to share...
netflix games launch

New Netflix Games Feature Now Available on iOS Devices

Tuesday November 9, 2021 10:23 am PST by
Netflix today announced the launch of Netflix Games for iOS, one week after rolling out the feature on Android devices. Netflix Games, included with a Netflix subscription, allows users to play a handful of games on their mobile devices. Available gaming titles include "Stranger Things: 1984," "Stranger Things 3: The Game," "Shooting Hoops," "Card Blast," and "Teeter Up." Accessing games...

Popular Stories

iPhone 14 Pro Purple Rear Flat MacRumors Exclusive

iPhone 14 Pro Predicted to Start With Increased 256GB Storage Alongside Rumored Price Increase

Wednesday August 10, 2022 11:14 am PDT by
Earlier today, analyst Ming-Chi Kuo claimed iPhone 14 Pro models will be more expensive than iPhone 13 Pro models. Kuo did not reveal exact pricing, but he said that the average selling price of all four iPhone 14 models will increase by about 15% overall. While higher prices would be disappointing for customers, it is possible the iPhone 14 Pro and iPhone 14 Pro Max will offer increased...
iPhone 14 Pro Lineup Feature Silver

Kuo: Apple to Increase Prices of iPhone 14 Pro Models

Wednesday August 10, 2022 8:22 am PDT by
Apple plans to increase the prices of iPhone 14 Pro models compared to iPhone 13 Pro models, according to analyst Ming-Chi Kuo. Kuo did not reveal exact pricing for the iPhone 14 Pro models. However, in a tweet today, he estimated that the average selling price of the iPhone 14 lineup as a whole will increase by about 15% compared to the iPhone 13 lineup. In the United States, the iPhone...
iPhone 14 Pro Purple Front and Back MacRumors Exclusive feature

iPhone 14 Is Just a Few Weeks Away: Three Tips to Prepare for the New iPhone

Wednesday August 10, 2022 4:08 am PDT by
The launch of the new iPhone 14 is just a few weeks away, meaning millions of iPhone customers will soon upgrade their existing iPhone or perhaps get an iPhone for the first time. Exclusive MacRumors iPhone 14 Pro renders by graphic designer Ian Zelbo Whether upgrading from an older model or this is your first iPhone, we've rounded up a few tips to help you prepare for the next flagship...
battery percentage ios 16

Here's Why the iPhone Battery Status Icon in iOS 16 Is So Controversial

Wednesday August 10, 2022 4:34 am PDT by
In the latest iOS 16 beta, Apple has updated the status bar battery icon on iPhones with Face ID to display the exact percentage remaining rather than just a visual representation of battery level, and while the change has been largely welcomed, some users are unhappy with the way it has been implemented. In iOS 15 and earlier, battery percent has not been present on iPhones that have...
Apple Watch Body Temperature Finished

'High-Accuracy' Apple Watch Temperature Sensor Revealed by Patent Filing Just Weeks Before Series 8 Unveiling

Wednesday August 10, 2022 5:39 am PDT by
Apple has been granted a patent for a temperature sensor suitable for the Apple Watch, just weeks before the company is expected to unveil the Apple Watch Series 8 with body temperature sensing capabilities. The newly granted patent, spotted by MyHealthyApple, was filed with the United States Patent and Trademark Office and is titled "Temperature gradient sensing in electronic devices."...