Apple Reportedly 'Most Likely Winner' of NFL Sunday Ticket Rights, Considering Bid for UEFA Champions League Package

Rumors have been circulating about Apple bidding on the massive NFL Sunday Ticket package for out-of-market games, with a report just a few weeks ago stating that Apple, Amazon, and Disney were all in the running.

nfl
According to Dylan Byers at Puck News, Apple is now regarded as the "most likely winner" as Disney has dropped out of the bidding that could approach $3 billion per year.

As I learned at Sun Valley, and in subsequent conversations this week with sources close to the talks, the deal will likely come in significantly higher than $2 billion a year—some sources with insight into the talks believe it could come in close to $3 billion. This has effectively removed the cautious, ever-disciplined Disney from consideration, since its own bid came in under $2 billion. (Disney declined to comment.) Existing media partners, like Fox, Comcast and CBS, are also not in contention, I’m told. The race for the Ticket has therefore come down to Apple and Amazon, and while nothing has been signed or agreed to, I have been given ample reason to believe that Apple is the most likely winner of the sweepstakes—and not merely because I was told that Apple’s Tim Cook and Eddy Cue met with Goodell in Sun Valley.

Byers says that Apple and Amazon are also considering bids for a domestic package of UEFA Champions League games that could cost up to $2.5 billion over six years.

Apple has just begun dipping its toes into the live sports market, starting with a limited package of Friday night Major League Baseball games this season, and recently announcing a 10-year deal with Major League Soccer for worldwide broadcast rights to all games, but it's clear the company has significant ambitions as it seeks to increase its presence in the competitive market.

Tag: NFL

Top Rated Comments

syklee26 Avatar
12 weeks ago
Apple winning Sunday Ticket and UEFA means it will skyrocket toward the top in the streaming market. This is a complete game changer.

Right now I pay $30 per month for Apple One Premium. I will gladly pay $10 extra for both. Heck, I can pay $15!
Score: 12 Votes (Like | Disagree)
mnsportsgeek Avatar
12 weeks ago

Apple winning Sunday Ticket and UEFA means it will skyrocket toward the top in the streaming market. This is a complete game changer.

Right now I pay $30 per month for Apple One Premium. I will gladly pay $10 extra for both. Heck, I can pay $15!
It won’t be part of Apple TV+. These will be Apple TV Channels. Separate fee. Confirmed with the MLS deal.

Makes sense to not bloat the monthly fee of ATV+ with sports content that many people don’t want.

I’d like to see Apple One subscribers get a discount on the channels though, and maybe Premier subscribers get Champions League for free.

Though my guess is:
MLS: $10/month or $80/yr
NFL: $300/yr or $75/month
UEFA: $5/month
Score: 10 Votes (Like | Disagree)
throwaway572937 Avatar
12 weeks ago
I wish they’d make a bid on F1. I love watching the feed through Sky Sports and I’d want that to continue, but I think Apple TV+ could do a better job from a UI and reliability standpoint than F1TV
Score: 7 Votes (Like | Disagree)
ghostface147 Avatar
12 weeks ago
Well at least they’ll have the actual broadcast teams for the NFL instead of their baseball broadcast teams. They aren’t very good right now.
Score: 6 Votes (Like | Disagree)
syklee26 Avatar
12 weeks ago

You're kidding, right? More like $100 a month, for each of those. And that's counting todays price with Directv, which actually has a distribution channel that can handle the traffic and not eat up everyone's data cap!
NFL game pass is $279 for an entire season. Apple is not charging $100 per month.
Score: 4 Votes (Like | Disagree)
mnsportsgeek Avatar
12 weeks ago
NFL, MLS, Champions League, and Europa League is a hell of a splash into sports. I would have loved if they grabbed a piece of the B1G football contract, but I’m sure they weren’t interested in a streaming partner.

Let’s see if they can grab the NBA in a couple years.
Score: 3 Votes (Like | Disagree)

Related Stories

nfl

Apple Reportedly Bid on NFL Sunday Ticket 'Weeks Ago' and Still Awaiting Answer

Friday June 24, 2022 2:16 pm PDT by
Apple, Disney, and Amazon all submitted bids for the National Football League's out-of-market Sunday Ticket package "weeks ago" and are waiting to see who wins streaming rights to the package, according to CNBC's Alex Sherman and Jessica Golden. "The NFL continues to be in discussion with all three bidders as it decides which partner it will choose," the report claims, despite an earlier...
big ten

Apple Could Ink Deal for Big Ten Streaming Rights

Tuesday August 9, 2022 2:33 pm PDT by
Apple is in talks to secure a deal for a Big Ten college football and basketball streaming package, according to The Athletic. Both Apple and Amazon are said to be vying for the streaming rights, with Apple joining the negotiations following news that USC and UCLA will join the league in 2024. Big Ten media rights are expected to go to CBS and NBC in addition to Fox for live games, but the...
disney plus day

Deals: Disney+ Offering New and Returning Customers Discounted First Month at $1.99

Thursday September 8, 2022 8:41 am PDT by
Today is Disney+ Day, and to mark the occasion Disney has introduced a new discount on its popular streaming service. New and eligible returning Disney+ subscribers can get Disney+ for $1.99 for one month, after which the service will return to $7.99 per month. Note: MacRumors is an affiliate partner with Disney+. When you click a link and make a purchase, we may receive a small payment, which ...
EA Apple Maybe Feature

Apple Reportedly Talked With Electronic Arts About Potential Acquisition

Monday May 23, 2022 10:58 am PDT by
Apple is one of several companies that have held talks with Electronic Arts (EA) about a potential purchase, according to a new report from Puck. EA has spoken to several "potential suitors," including Apple, Amazon, and Disney as it looks for a merger arrangement. Apple and the other companies declined to comment, and the status of the talks is not known at this time, but Apple does have an ...
EA Apple Maybe Feature

Apple Backs Out of Talks to Purchase Game Studio Electronic Arts, Amazon Reportedly Set to Make Offer Instead [Updated]

Friday August 26, 2022 4:46 am PDT by
Apple has backed out of a potential purchase of the game studio Electronic Arts (EA) following talks that have been ongoing since as early as May of this year, with Amazon instead poised to make an offer, according to a report from USA Today vertical ForTheWin. Over the last couple of months, EA has been speaking to several companies with potential interest in the acquisition, including...
disney plus

Disney Raising Price of Disney+ Subscription to $10.99 and Launching $7.99 Ad-Supported Tier

Wednesday August 10, 2022 2:09 pm PDT by
Disney today announced that it is increasing the cost of its ad-free Disney+ subscription by 38 percent, raising the price from $7.99 per month to $10.99 per month. This is the most significant price increase Disney has introduced since the 2019 launch of the service. The price of the ad-free plan is increasing to $10.99 per month because Disney is also launching a new ad-supported tier that ...
Hero0001

Best Apple Deals of the Week: First iPhone 14 Promotions Hit Alongside Record Lows on iPad Mini 6

Friday September 9, 2022 10:08 am PDT by
It's iPhone launch week, and that means this week's best Apple deals center around iPhone 14 and iPhone 14 Pro carrier deals and accessories. Outside of these sales, you'll find solid offers on iPad mini 6, M2 MacBook Pro, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep...
eufy delivery box

Deals: Anker Discounts Eufy SmartDrop Package Box (50% Off), Smart Scale (25% Off), and More

Monday September 26, 2022 8:00 am PDT by
Today we're tracking a collection of Anker and Eufy discounts on Amazon, including a major markdown on the Eufy Security SmartDrop package box. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Eufy You can get the Eufy Security SmartDrop package box for $199.99, down from...

Popular Stories

USB C Over Lightning Feature

EU Passes Law to Switch iPhone to USB-C by End of 2024

Tuesday October 4, 2022 3:30 am PDT by
The European Parliament today voted overwhelmingly in favor of enforcing USB-C as a common charging port across a wide range of consumer electronic devices, including the iPhone and AirPods, by the end of 2024. The proposal, known as a directive, forces all consumer electronics manufacturers who sell their products in Europe to ensure that a wide range of devices feature a USB-C port. This...
General iOS 16 Feature Yellow

10 New iOS 16 Features Coming Later This Year

Monday October 3, 2022 2:41 pm PDT by
iOS 16 was released to the public three weeks ago with a customizable Lock Screen, the ability to edit iMessages, improvements to Focus modes, and much more. And in the coming months, iPhone and iPad users have even more new features to look forward to. We've rounded up 10 new features coming to the iPhone and iPad later this year, according to Apple. Many of the features are part of iOS...
ipad pro m1 feature

Gurman: Apple Event This October Remains Unlikely, No Touch ID for iPhone 15

Sunday October 2, 2022 6:41 am PDT by
Apple is developing new iPad Pro, Mac, and Apple TV models, and at least some of these products will be released in October, according to Bloomberg's Mark Gurman. However, Gurman continues to believe that Apple is unlikely to hold an event this month. In the latest edition of his Power On newsletter, Gurman said "the big iPhone 14 unveiling last month was probably it for Apple in 2022 in...
iOS 16

Apple Preparing iOS 16.0.3 With More Bug Fixes Following iPhone 14 Launch

Monday October 3, 2022 7:53 am PDT by
iOS 16.0.2 was released last month with several bug fixes for iPhone 14 issues, excessive copy and paste permission prompts, and more. Now, evidence suggests that Apple is planning to release iOS 16.0.3 with additional bug fixes. Evidence of an upcoming iOS 16.0.3 software update has shown up in MacRumors analytics logs, which have been a reliable indicator in the past. There are several...
Apple SIM Card

Apple SIM No Longer Available for Activating New Cellular Data Plans on iPads

Sunday October 2, 2022 8:04 am PDT by
As of October 1, Apple SIM is no longer available for activating new cellular data plans on supported iPad models, according to an Apple support document. Introduced in 2014, the Apple SIM was designed to allow iPad users to activate cellular data plans from multiple carriers around the world. Initially, the Apple SIM was a physical nano-SIM card, but it was embedded inside later iPad Pro...
maxresdefault

Video: AirPods Pro 2 vs. Bose QuietComfort II

Monday October 3, 2022 12:50 pm PDT by
Apple on September 23 officially launched the second-generation version of the AirPods Pro, introducing updated Active Noise Cancellation, Adaptive Transparency, improved sound, and more. Right around the same time, Bose introduced new QuietComfort II earbuds with many similar features, so we thought we'd compare the two to see which has the edge. Subscribe to the MacRumors YouTube channel for ...
General YouTube Feature 1

You May Soon Need to Be a YouTube Premium Subscriber to Watch 4K Videos

Monday October 3, 2022 4:29 am PDT by
YouTube may make watching videos in 4K quality on the platform exclusive to only YouTube Premium subscribers, according to screenshots posted by users on Twitter and Reddit. On Reddit (1,2) and Twitter, some users have started to recently notice that on iOS, and presumably across other platforms also, YouTube is now saying that in order to watch videos in 4K, the user must be a paying...
dynamic island alan dye

Apple Executives Talk About iPhone 14 Pro's Dynamic Island in New Interview

Sunday October 2, 2022 10:48 am PDT by
In a new interview, Apple's senior vice president of software engineering, Craig Federighi, and Apple's vice president of human interface design, Alan Dye, sat down to discuss the thinking behind the iPhone 14 Pro's Dynamic Island and how it was developed. During the interview with the Japanese magazine Axis, Federighi, who oversees the development of iOS, said Dynamic Island represents the...