Low Sales Expected for Larger Apple Watch Series 8 Due to High Price Point - MacRumors
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Low Sales Expected for Larger Apple Watch Series 8 Due to High Price Point

The Apple Watch Series 8 model with a larger 1.99-inch display is expected to sell in comparatively low volume, which could indicate a high retail price, according to insightful display analyst Ross Young.

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Young made the remarks on the latest episode of The MacRumors Show, explaining that the larger Apple Watch Series 8 model that is expected to join the lineup this year will be manufactured in relatively low volume, reflecting its forecasted sales.

Apple is purportedly expecting to ship just one million units of the larger Apple Watch in the third quarter of this year, compared to four million 45mm Apple Watch Series 8 models. This suggests that the new, larger Apple Watch may have a high price point that constrains sales volume.

This supports Bloomberg journalist Mark Gurman's recent speculation that the new Apple Watch will be stylized as a high-end model with a price tag in the region of $900 to $999. In addition to a slightly larger display, the device is expected to offer better durability and longer battery life.

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Top Rated Comments

49 months ago
What is Apple smoking with a $999 price tag?
Score: 28 Votes (Like | Disagree)
49 months ago
You already have idiots who shell out $900+ for a phone so why not a watch too lmao
Score: 21 Votes (Like | Disagree)
Prof. Avatar
49 months ago

You already have idiots who shell out $900+ for a phone so why not a watch too lmao
It may come as a shock, but some people make a lot of money where dropping $900 for a watch or phone isn’t a big deal for them.

I’ve had dinners that cost more than some people’s mortgages. It’s all relative, my friend. Apple is a premium brand that caters to more affluent customers.
Score: 13 Votes (Like | Disagree)
blueflame Avatar
49 months ago

What is Apple smoking with a $999 price tag?
the good stuff
Score: 13 Votes (Like | Disagree)
SevLucas Avatar
49 months ago
This article is only gonna push even more people to purchase the heavily discounted series 7 only to have them kicking themselves when there is only a marginal price hike and new design announced for the series 8. Gotta clean out that inventory somehow!
Score: 12 Votes (Like | Disagree)
sw1tcher Avatar
49 months ago
Solution: launch a series 8 Apple Watch at a $1499 price point to make this one seem like a deal to attract more buyers. ;)
Score: 11 Votes (Like | Disagree)