Apple Restocks Refurbished Mac Studio Models With Fast Delivery

Looks like they presently have only 512 GB models which leads me to believe that serious users who purchased Studio Macs w/ higher end storage, etc, are very happy owners. I am one of them! The returns are likely coming from 'curious' users who planned to return the device from the start and not 'serious' ones.

Can you imagine how much less these devices would cost if Apple never had to worry about returns? I once heard that retail prices for consumer products are doubled to cover overhead from theft (shoplifting), and returns.

I wonder if many of these are purchased by some of the million YouTubers who want to post a review about these products.

Looks like they presently have only 512 GB models which leads me to believe that serious users who purchased Studio Macs w/ higher end storage, etc, are very happy owners. I am one of them! The returns are likely coming from 'curious' users who planned to return the device from the start and not 'serious' ones.

Can you imagine how much less these devices would cost if Apple never had to worry about returns? I once heard that retail prices for consumer products are doubled to cover overhead from theft (shoplifting), and returns.

Can you imagine how much less these devices would cost if Apple never had to worry about returns? I once heard that retail prices for consumer products are doubled to cover overhead from theft (shoplifting), and returns.

Amazon return freights are basically moving landfills.

Looks like they presently have only 512 GB models which leads me to believe that serious users who purchased Studio Macs w/ higher end storage, etc, are very happy owners. I am one of them! The returns are likely coming from 'curious' users who planned to return the device from the start and not 'serious' ones.

Can you imagine how much less these devices would cost if Apple never had to worry about returns? I once heard that retail prices for consumer products are doubled to cover overhead from theft (shoplifting), and returns.

I think you underestimate how much good will, sales, and increased revenue Apple's generous return policy generates.

It's so much easier for someone who's never used a Mac before to buy one on a "trial basis" only to fall in love with it and become a reliable Apple consumer. Similarly, its much easier for sales reps (and even users themselves) to justify an upsell by telling them(selves) "Well if it ends up being more than needed it can always be returned or exchanged."

Also, given Apple's penchant for high margins (especially under Tim Cook,) I'm sure Apple's still making a healthy profit on these refurb units (even including the cost of return shipping, testing, refurbishing, repacking, etc.)
On the topic of margins, If Apple didn't do returns I'm pretty sure they'd just... pocket the extra money.

No argument here. Totally understand that returns are a necessity for any successful business. I've done my fair share of returns myself. But no matter how you slice it, returns are an expensive cost to the company. Warehouses, shipping, labor, retesting, repackaging. It all adds up. I am not saying that I want Apple to make returns more difficult, but if less people purchased with the intent to return, the savings would be considerable.

Sure. I'm just not convinced Apple under Tim Cook would actually be willing to pass any of those savings on to us! ?

I wonder if many of these are purchased by some of the million YouTubers who want to post a review about these products.

And, if so, does that make these celebrity Mac Studios? ?