Apple Rumored to Announce 'Game-Changer' AR/VR Headset in January 2023

Apple is "likely" to announce its long-rumored mixed-reality headset as soon as January 2023, Apple analyst Ming-Chi Kuo has reiterated.

apple ar headset concept 1Concept render based on purported leaked information by Ian Zelbo

In a detailed post on Medium, Kuo explained that Apple's headset will be a "game-changer" for the augmented-reality and virtual-reality market. Describing some of the headset's functionality, Kuo said that while Apple has repeatedly touted its focus on AR, the headset will "offer an excellent immersive experience" and a "video see-thru" mode. The headset is expected to boost demand for immersive gaming and multimedia entertainment experiences.

Kuo said that the device is "the most complicated product Apple has ever designed," leading Apple to use components from many of its existing suppliers. Kuo also believes that Apple will be an industry leader in the headset space, has "significant competitive advantages," and does not need to join the Metaverse Standards Forum. Notably, Kuo thinks that rivals will race to imitate Apple's headset once it launches, "leading the headset hardware industry to the next stage of rapid growth."

While Apple's headset was widely believed to be scheduled to launch this year, a report from Bloomberg's Mark Gurman cast doubt on the chances of the device emerging this year due to development problems. According to DigiTimes, Apple in February 2022 completed key production tests on the headset and reportedly plans to begin mass production around August or September. Kuo's prediction of an announcement in January 2023 therefore appears to be broadly in line with other rumors about when the device could emerge.

Regardless of the exact timing, Apple's headset project is believed to be "approaching liftoff," with the device mirroring the development timeline of the Apple Watch in the period before its launch. Apple's work on the headset's operating system, "realityOS," has been rumored since 2017, but the existence of the operating system was confirmed when references to it were found in App Store upload logs and Apple open source code.

The headset is rumored to feature a lightweight design, two 4K micro-OLED displays, 15 optical modules, two main processors, Wi-Fi 6E connectivity, eye tracking, object tracking, and hand gesture controls, and more. The device's approximate price point is as yet unclear, but some reports indicate that it could cost around $3,000.


Update: This article has been edited to reflect an edit made to Kuo's Medium article. It previously said that Apple's headset would "likely be released" in January 2023, but this has since been revised to "likely be announced."

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro

Popular Stories

Nineth iOS 19 Feature

iOS 19 Beta is a Month Away With These New Features for Your iPhone

Thursday May 8, 2025 7:37 am PDT by
The first iOS 19 beta is just one month away, and there are already many new features and changes that are expected with it. Apple should seed the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key iOS 19 rumors...
Foldable iPhone 2023 Feature Homescreen

Apple's Foldable iPhone Display Tech May Set New Industry Standard

Thursday May 8, 2025 3:29 am PDT by
Apple's upcoming foldable iPhone will feature a new type of display panel developed by Samsung that has never been used in a foldable product, claims a source with links to Apple's supply chain. According to the account yeux1122 on the Korean Naver blog, the foldable iPhone will use a custom display process for which Apple will hold branding trademark rights, and that meets Apple's stringent ...
iOS 18

Here Are Apple's Full iOS 18.5 Release Notes

Tuesday May 6, 2025 2:17 pm PDT by
Apple today seeded the release candidate version of iOS 18.5 to developers and public beta testers, giving us a look at the final version of the update that will be provided to the public next week. With the release candidate, Apple provided release notes, so we have a more complete look at the new features that are included in the update, including those that weren't found during the beta...
siri glow

iPhone Users Now Able to Submit Claims in $95 Million Siri Spying Lawsuit

Wednesday May 7, 2025 11:40 am PDT by
If you owned a Siri-compatible device and had an accidental Siri activation between September 17, 2014 and December 31, 2024, you could be eligible for a payment from Apple as part of a class action lawsuit settlement. Apple in January agreed to pay $95 million to settle a class action lawsuit involving Siri spying accusations, and a website to distribute the funds has now been set up and...
Mayday Calendar

Apple Acquisition Hints at Upgraded Calendar App on iOS 19 or Beyond

Friday May 9, 2025 9:13 am PDT by
Apple acquired Canadian startup Mayday Labs in April 2024, according to a European Commission listing, spotted by French blog MacGeneration. The acquisition had not received widespread attention from tech publications until now. Apple is legally required to report certain acquisitions to the European Commission, under the terms of the EU's Digital Markets Act. Mayday Labs founder Jeremy...
fortnite apple featured

Epic Games Submits Fortnite to U.S. App Store

Friday May 9, 2025 9:57 am PDT by
As promised, Epic Games today submitted Fortnite to the U.S. App Store, and if approved by Apple, it will mark the first time that the Fortnite app has been available in the United States since 2020. Fortnite will include options to purchase in-app currency from the web rather than through in-app purchase, which is what got the game banned to begin with. This time, though, Apple has been...
airpods pro purple

Apple's Camera Equipped AirPods and Apple Watch Could Launch as Soon as 2027

Thursday May 8, 2025 10:14 am PDT by
Apple is working on versions of the AirPods and Apple Watch that incorporate a camera, and the devices could be ready to launch sometime around 2027, reports Bloomberg. Apple has developed a chip codenamed "Nevis" that will be used for its camera-equipped Apple Watch, while a chip codenamed "Glennie" will be incorporated into the AirPods. Apple is aiming to have the chips ready "by around...

Top Rated Comments

LittleChief Avatar
38 months ago
I know there are a lot of naysayers for this product but this is a potential iPhone moment. A see it to believe it product. Apple's big product intros tend to be 10 years in the making. The concept has been around for a long time but nobody has done it quite right. The weight of the headset, the miniaturisation of optical components, Apple's processor advances, software and tools development via iOS and so many factors play in to this having transformative potential.

If you can take yourself inside a virtual studio/world with Mac-like capabilities, retina-like resolution and can communicate and collaborate 'face to face' whilst still maintaining a safe tether to your physical environment so they can feel connected as one and the same (and with M1/M2 style efficiency) then we're on to something!
Score: 19 Votes (Like | Disagree)
swingerofbirch Avatar
38 months ago
Just in time to return that Christmas scarf and exchange it for what you really wanted.
Score: 15 Votes (Like | Disagree)
djcerla Avatar
38 months ago
It really looks like a very slow game of chess. They have been developing tech (see: LIDARs, AR, SOCs) sometimes with modest short term gains, and everything looks like converging now into a grandmaster checkmate.

As always, the first iterations will be a laughing stock for pundits, but I fully expect Apple to redefine the technology landscape once more with this.
Score: 10 Votes (Like | Disagree)
amarcus Avatar
38 months ago
Announced in January and released in June anyone?
Score: 9 Votes (Like | Disagree)
Leon Ze Professional Avatar
38 months ago
I can hear Craig Federighi saying: Just look at how beautiful these goggles are. We just can't wait to see this sitting on your face.
Score: 9 Votes (Like | Disagree)
lostPod Avatar
38 months ago

prom videos will maybe look super amazing :D I can’t imagine and also other things like Grand Theft Auto 6.
Prom lol
Score: 8 Votes (Like | Disagree)