Apple CEO Tim Cook Hints at AR/VR Headset: 'Stay Tuned and You'll See What We Have to Offer'

CEO Tim Cook this week did an interview with China Daily, where he once again commented on on the future of augmented reality and hinted at Apple's work on an AR/VR headset.

apple ar headset concept 2


Cook said that Apple is excited about the opportunities available with augmented reality, which is not too far off from prior comments that he's made, but he went on to say that people should "stay tuned" to see what Apple has to offer.

I am incredibly excited about AR as you might know, and the critical thing to any technology including AR is putting humanity at the center of it. And that is what we focus on every day. Right now, as an example, we have over 14,000 ARKit apps in the App Store, which provide AR experiences for millions of people around the world.

I think despite that, we're still in the very early innings of how this technology will evolve. I couldn't be more excited about the opportunities we've seen in this space and sort of stay tuned and you'll see what we have to offer.

Though Apple has not confirmed its work on an AR/VR wearable device, rumors have been circulating about it for years now. Apple's headset is expected to offer mixed reality technology, with a curved visor and soft mesh that fits against the face. It will be lighter than other headsets on the market, and will use an Apple Watch-like strap to hold it in place.


The headset is rumored to feature two 4K micro-OLED displays, 15 camera modules, powerful processors equivalent to the M-series chips, eye tracking capabilities, hand gesture support, and spatial audio. When it launches, the headset could cost somewhere around $3,000.

Apple is expected to debut the headset as soon as next year, and has already been demoing it to board members, suggesting it is getting closer to being finished.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Popular Stories

iOS 18 CarPlay Feature

iOS 18 Adds These 5 New Features to CarPlay

Thursday June 13, 2024 7:44 am PDT by
Apple did not mention CarPlay during its WWDC keynote this week, but iOS 18 includes a handful of new features for the in-car software. Overall, there is not a whole lot new for CarPlay on iOS 18, with changes seemingly limited to the Messages and Settings apps so far. Below, we recap everything new for CarPlay on iOS 18. New for CarPlay on iOS 18 1. Contact Photos in Messages App...
ios 18 button bulge

iOS 18 Adds Pop-Out Bezel Animation When Pressing iPhone Buttons

Tuesday June 11, 2024 10:40 am PDT by
iOS 18 includes a small but interesting change for the buttons on the iPhone, adding more of a visual element when changing volume, activating the Action button, or locking the screen. When you press an iPhone button in iOS 18, the display bezel bulges outward slightly. This feature is available for the volume buttons, Action button and the power button, and it will also likely be used for...
maxresdefault

First Look at Messages via Satellite in iOS 18

Thursday June 13, 2024 11:29 am PDT by
Apple has been gradually expanding its suite of satellite connectivity features for iPhone, and iOS 18 brings a significant new one in the form of Messages via satellite. The feature allows users to send and receive iMessages and SMS texts, including emoji and Tapbacks, while out of range of cellular and Wi-Fi networks. CNET met up with Apple's senior director of platform product marketing,...
iOS 18 Wallet Feature

Here's What's New in Apple Wallet on iOS 18 for Event Tickets and More

Friday June 14, 2024 7:32 am PDT by
iOS 18 includes a handful of enhancements to the Wallet app on the iPhone, with new features for Apple Pay, Apple Cash, event tickets, and more. Below, we outline everything new for the Wallet app on iOS 18, based on information from Apple's press release and a WWDC 2024 coding session. Redesigned Event Tickets Event tickets have an all-new design in the Wallet app on iOS 18, complete...

Top Rated Comments

antiprotest Avatar
26 months ago
$2500 for 32GB iSee.

$3500 for 128GB iSee More.

$4500 for 256GB iSee Usable.
Score: 20 Votes (Like | Disagree)
Seoras Avatar
26 months ago
I've been very under whelmed by having LiDAR on my iPhone. I've tried Apps supporting it and they're ok but nothing that makes me feel that the LiDAR is a must have feature. I wouldn't miss it if it was dropped. What percentage of iPhone owners would?
Tim's comment:

"we have over 14,000 ARKit apps in the App Store, which provide AR experiences for millions of people around the world."
makes me think that we're paying for hardware on our iPhones to allow Apple to nurture an early AR App eco-system.
Score: 19 Votes (Like | Disagree)
antiprotest Avatar
26 months ago
Apple's best AR/VR device yet.
Score: 15 Votes (Like | Disagree)
now i see it Avatar
26 months ago

and the critical thing to any technology including AR is putting memojis in the center of it
Score: 15 Votes (Like | Disagree)
Eso Avatar
26 months ago
This headset was completed months ago. However, they keep teasing it in order to scour the blogosphere for any idea what the hell to use it for.
Score: 13 Votes (Like | Disagree)
HiRez Avatar
26 months ago
I just can't get excited about it, but keeping an open mind, hopefully it'll be something incredible.
Score: 11 Votes (Like | Disagree)