Display Industry Analyst Expresses Skepticism About 12-Inch MacBook Rumor

Last week, Bloomberg's Mark Gurman reported that Apple was considering launching an all-new 12-inch notebook at the end of 2023 or in early 2024. Gurman said it was unclear if the notebook would be a low-end MacBook or a higher-end MacBook Pro.

2016 12 inch macbook feature
In response to the report, Ross Young of Display Supply Chain Consultants has revealed that he is currently "skeptical" about a new 12-inch MacBook.

"We are skeptical on a 12" MacBook at this point," wrote Young, in tweet shared with his Super Followers today. "Apple's strategy for notebooks is currently 13" and larger. Companies in the MacBook Pro display supply chain we talked to are not aware of it."

Gurman and Young are both very reliable sources when it comes to future Apple products, so it is possible that Apple is still in the early stages of developing a new 12-inch MacBook, to the point that the company's supply chain currently has no knowledge of the plans. Apple also routinely prototypes a wide variety of products internally, and it does not always move forward with releasing all of them, as Gurman pointed out.

Young has revealed a wide range of accurate insights into Apple's plans, such as the iPhone 13 Pro's ProMotion display, the sixth-generation iPad mini's 8.3-inch display, the 14-inch and 16-inch MacBook Pro's mini-LED displays with ProMotion, the ‌new MacBook Air's slightly larger 13.6-inch display size, and more, so his comments are worth taking seriously, but it's still too early to rule out the possibility of a new 12-inch MacBook.

Apple has released both lower-end and higher-end 12-inch notebooks in the past. At the low end, Apple introduced an ultra-thin 12-inch MacBook that weighed just two pounds in 2015, but the notebook was discontinued in 2019. And at the higher end, Apple offered a 12-inch PowerBook G4 in the mid-2000s, prior to the original MacBook Pro.

Popular Stories

iOS 18 CarPlay Feature

iOS 18 Adds These 5 New Features to CarPlay

Thursday June 13, 2024 7:44 am PDT by
Apple did not mention CarPlay during its WWDC keynote this week, but iOS 18 includes a handful of new features for the in-car software. Overall, there is not a whole lot new for CarPlay on iOS 18, with changes seemingly limited to the Messages and Settings apps so far. Below, we recap everything new for CarPlay on iOS 18. New for CarPlay on iOS 18 1. Contact Photos in Messages App...
ios 18 button bulge

iOS 18 Adds Pop-Out Bezel Animation When Pressing iPhone Buttons

Tuesday June 11, 2024 10:40 am PDT by
iOS 18 includes a small but interesting change for the buttons on the iPhone, adding more of a visual element when changing volume, activating the Action button, or locking the screen. When you press an iPhone button in iOS 18, the display bezel bulges outward slightly. This feature is available for the volume buttons, Action button and the power button, and it will also likely be used for...
iOS 18 Mock iPhone 16 Feature Gray

Revealed: iOS 18 Works With These iPhone Models

Monday June 10, 2024 3:57 am PDT by
iOS 18 will be compatible with the same iPhone models as iOS 17, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. iOS 18 will be compatible with the iPhone XR, and hence also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, but older iPhone models will miss out. Here is the full...
maxresdefault

First Look at Messages via Satellite in iOS 18

Thursday June 13, 2024 11:29 am PDT by
Apple has been gradually expanding its suite of satellite connectivity features for iPhone, and iOS 18 brings a significant new one in the form of Messages via satellite. The feature allows users to send and receive iMessages and SMS texts, including emoji and Tapbacks, while out of range of cellular and Wi-Fi networks. CNET met up with Apple's senior director of platform product marketing,...
iOS 18 Siri Integrated Feature

Massive iPhone Upgrade Coming This Week But These Devices Will Miss Out

Sunday June 9, 2024 1:25 pm PDT by
Apple is planning a major AI overhaul in iOS 18, with a feature set it is referring to as "Apple Intelligence." However, these new features will not work on older iPhones, even if they do appear on the new operating system's device compatibility list. Apple's initial AI roadmap for iOS 18 is said to come in two parts: Basic AI features that will be processed on-device, and more advanced...
Generic iOS 18 Feature Real Mock

Your iPhone 15 Can Show the Time When It's Out of Battery in iOS 18

Wednesday June 12, 2024 2:57 pm PDT by
The iPhone has had a Power Reserve function that holds back a small amount of battery life to allow features like Find My and NFC unlocking to work even when your device has died, and in iOS 18, Apple seems to be improving the feature further for the iPhone 15 models. As demonstrated on Reddit, when the battery on an iPhone running iOS 18 is exhausted, the phone can continue to show the time ...

Top Rated Comments

TheYayAreaLiving ?️ Avatar
26 months ago
I pick Mr. Ross Young over Mr. Mark Gurman. Agree with a comment above. What we need is a 18" MacBook.

Please introduce iMac color's line up.
Score: 11 Votes (Like | Disagree)
azentropy Avatar
26 months ago

There is a reason it got ditched. Also we want bigger screen real estates. So, no this is not going to happen. Not for a Macbook anyway.
That is one reason, but the bigger reason IMO was poor performance and battery life. Both of those issues are addressed quite nicely with Apple Silicon.
Score: 8 Votes (Like | Disagree)
azentropy Avatar
26 months ago
I really thought Apple's first Apple Silicon Mac was going to be a 12" MB and they were going to price it at $999 or less. They surprised me with making the entry MBA @ $999. Now with the MBA going up to $1199 there might be room to bring in back a 12" MB at that price point.
Score: 7 Votes (Like | Disagree)
UltimateSyn Avatar
26 months ago

We're missing a 18", not a 12" in this lineup.
At the low low weight of 6.7 pounds.
Score: 7 Votes (Like | Disagree)
cambric Avatar
26 months ago
Well now with the new MBA released, prepare for 4-5 articles per week about this computer for the next two years or so
Score: 6 Votes (Like | Disagree)
JPack Avatar
26 months ago
You can feed bad info to find leakers, but you can’t do the same to the supply chain. The LCD makers ask for money upfront to build capacity.

Young +1
Score: 6 Votes (Like | Disagree)