Apple to Launch New Apple Watch Pride Bands as Soon as This Week

Update: Since this story was published, Mark Gurman has clarified that he was referring only to new Apple Watch Pride bands, not a new "Pride" version of Apple Watch. The story headline has been revised to reflect the clarification.


Apple will soon announce the launch of a new "Pride" edition of the Apple Watch Series 7, along with a selection of new bands to celebrate Pride Month, based on information shared by Bloomberg journalist ‌Mark Gurman‌.

apple 2021 braided solo loop pride edition

2021 "Pride Edition" Braided Solo Loop

Over the last four years, Apple has debuted new Apple Watch Pride bands in the month of May, and last year on May 25 the company launched a "Pride Edition" Braided Solo Loop and Nike Sport Loop Apple Watch band, alongside a new Pride watch face.

This year, however, Apple could add something new to the mix by unveiling an actual "Pride version" of its latest Apple Watch alongside the new bands, assuming Gurman's choice of words is accurate.


According to the journalist's sources, updated marketing materials have already been sent to Apple's retail stores including images of the new Pride edition Apple Watch, and they'll be followed by new Pride bands, although they are set to arrive later this week.

In the meantime, Apple's existing Pride variants of its Braided Solo Loop and Nike Sport Loop can still be found exclusively on Apple's online store.

Top Rated Comments

Vangeli Avatar
5 weeks ago
I have every one so far but the latest one is gonna be difficult to top; eager to see what they’ve made.


Score: 33 Votes (Like | Disagree)
GhostOS Avatar
5 weeks ago
That band looks awesome, can't wait to see this year's version! ?️‍?
Score: 13 Votes (Like | Disagree)
SqB Avatar
5 weeks ago
The one pictured is from last year and it’s going to be tough to beat. My wife and I get frequent compliments on that band and they are very comfortable. I hope this years version is also braided because I’m hooked on that style.
Score: 11 Votes (Like | Disagree)
Pezimak Avatar
5 weeks ago
Not really into the whole pride stuff, but damn that looks cool.
Score: 11 Votes (Like | Disagree)
Rychiar Avatar
5 weeks ago
I still can’t even imagine buying an official apple band… they’re soooo overpriced and a band is something easily replicated by third parties, often for the better
Score: 11 Votes (Like | Disagree)
nortonandreev Avatar
5 weeks ago
Just got the new watch face!



Attachment Image
Score: 11 Votes (Like | Disagree)

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