Just 3% of U.S. iPhone Sales in March Quarter Were iPhone 13 Mini Models

The 5.4-inch iPhone 13 mini continues to be unpopular with customers, according to U.S. iPhone sales data for the March quarter that was shared by Consumer Research Intelligence Partners (CIRP).

iphone 13 and iphone 13 mini
The ‌iPhone 13‌ mini had the smallest share of sales of all the ‌iPhone 13‌ models, and it made up just three percent of total ‌iPhone‌ sales during the quarter. Comparatively, the other ‌iPhone 13‌ models were much more popular, and had the largest share of U.S. sales in several years.

cirp iphone purchases march 2022
Combined, all four ‌iPhone 13‌ models made up 71 percent of ‌iPhone‌ sales, with the standard 6.1-inch ‌iPhone 13‌ responsible for 38 percent of sales. The iPhone 13 Pro and Pro Max weren't quite as popular as the ‌iPhone 13‌, but sold much better than the ‌iPhone 13‌ mini.

In the year-ago quarter, the iPhone 12 models made up 61 percent of total ‌iPhone‌ sales, so the ‌iPhone 13‌ models are performing better. The ‌iPhone 13‌ has also seen the strongest sales of any ‌iPhone‌ model during the March quarter, beating out the iPhone 11 and the ‌iPhone 12‌ when they were Apple's flagship iPhones.

According to CIRP, the ‌iPhone 13‌ models aside from the mini are seeing strong sales because buyers are replacing their phones more often.

cirp iphone age march 2022

After several years of buyers keeping a previous phone longer, in the past year buyers are now keeping a previous phone for a shorter time. In the March 2022 quarter, 20% of buyers reported having their previous phone for three years or longer, compared to 34% in the March 2021. In the March 2022 quarter 47% of buyers had their previous phone for two years or less, compared to 35% in the March 2021 quarter.

Apple's 5.4-inch iPhone 12 mini and ‌iPhone 13‌ mini have been comparatively unpopular since their launch, and the poor sales have made it clear that most consumers do not want smaller sized iPhones.

In 2022 with the iPhone 14 lineup, Apple is discontinuing the 5.4-inch ‌iPhone‌ size. There will be no iPhone 14 mini, with Apple instead releasing a 6.1-inch ‌iPhone 14‌, a 6.1-inch iPhone 14 Pro, a 6.7-inch ‌iPhone 14‌ Max, and 6.7-inch ‌iPhone 14 Pro‌ Max.

Tag: CIRP

Top Rated Comments

skiguy45 Avatar
16 weeks ago
This is horrible news. The mini is literally the perfect size for me.
I have a 12 mini and LOVE the size. I really don't understand why people want phones that are so big they can't reach across when holding it. I have big hands and I struggle to reach the corner of even the mini at times. To me, this seems clearly a case of size envy. Who wants the small one when it's next to the big one? You don't find out until later that the big one is too big. And you probably don't give any though to "Wow maybe that small one would have been the right size" ... you just deal. That 75" TV looks awesome in the store, until you take it home and realize it barely fits on your wall. I'll be horrified if I'm forced to go bigger in the future.
Score: 55 Votes (Like | Disagree)
MaaK Avatar
16 weeks ago

Hence why it is on the chopping block. Imagine that: loud internet whiners aren't an actual market.
BS.
People are in for smaller phones but these prices are just crazy.
The mini will return in form of an SE and then it will sell much better. We haven’t seen all from the mini iPhone!
Score: 50 Votes (Like | Disagree)
deaglecat Avatar
16 weeks ago
It is a shame... I looked across the iphone13 range in the Apple store... and the mini was the one which appealed most. It is so cute and pocketable. So yes. I will buy one as my next phone.
Score: 35 Votes (Like | Disagree)
otozuz Avatar
16 weeks ago
I love my iPhone 12 mini, perfect size for me. Although I miss the camera set of the Pro :p
Score: 34 Votes (Like | Disagree)
lazyrighteye Avatar
16 weeks ago
Surely, in the land of monster trucks, 84 oz. soft drinks, and the Baconator, poor sales of a tiny phone in the U.S. comes as surprise to exactly zero people.
Score: 31 Votes (Like | Disagree)
Macative Avatar
16 weeks ago
Hence why it is on the chopping block. Imagine that: loud internet whiners aren't an actual market.
Score: 28 Votes (Like | Disagree)

Related Stories

iPhone 14 Lineup Feature Teal

Rumor: iPhone 14 to Start at $799, Same as iPhone 13

Wednesday August 3, 2022 3:20 am PDT by
Apple's forthcoming iPhone 14 base model will start at $799, the same entry price as last year's 6.1-inch iPhone 13, according to a new rumor coming out of East Asia. According to a post from the account "yeux1122" on the Korean blog Naver, Apple will not increase the price of its upcoming entry-level flagship device in order to boost sales and offset declining demand amid the global...
iphone 14 molds

First iPhone 14 Molds Show Relative Case and Camera Bump Sizes

Monday April 18, 2022 3:22 am PDT by
A photo claiming to show molds of Apple’s upcoming iPhone 14 series models has appeared online, offering another preview of the relative sizes of the rumored devices. It's worth bearing in mind that the molds shown in the image sourced from Weibo have likely been made for use in the production of third-party iPhone cases rather than actual handsets. Still, they do appear to line up with...
iPhone 14 Pro Lineup Feature Purple

iPhone 14 Component Shipments Now Underway Ahead of September Launch

Monday June 27, 2022 8:32 am PDT by
Apple suppliers have begun shipping components for iPhone 14 models, which are expected to launch in September as usual, according to Taiwanese industry publication DigiTimes. The report likely refers to components being shipped to manufacturers like Foxconn for final assembly of iPhone 14 models over the next few months. "Component suppliers have kicked off recently their shipments for the...
iPhone 14 Pro Lineup Feature Purple

Apple Continues to Diversify Suppliers Ahead of iPhone 14 Launch

Friday July 22, 2022 3:04 am PDT by
Apple has added to its list of suppliers for the iPhone 14 series in a bid to avoid potential supply chain shortages when mass production of the devices begins, according to analyst Ming-Chi Kuo. In a series of tweets, Kuo said components from SG Micro have passed quality certification for the high-end iPhone 14 models, meaning the Chinese company has been greenlighted to supply components...
iphone 14 dummy 2

Hands-On With iPhone 14 Models Showing New Sizes and Camera Design Updates

Monday June 13, 2022 11:40 am PDT by
Prior to the launch of new iPhone models, case makers often create dummy models based on leaked schematics and specifications. We've known about the design of the iPhone 14 lineup for some time now, and this week, we got a set of dummy units to see the design updates for ourselves. Subscribe to the MacRumors YouTube channel for more videos. Because there's a lot of money in having a case...
iPhone 14 Pro Purple Exploded

Kuo: iPhone 14 Facing Quality Control Issues Over Rear Camera Lens Cracking, But No Disruptions Expected for Launch

Wednesday July 27, 2022 12:50 am PDT by
Apple is facing quality control issues with the rear iPhone 14 camera lens, causing some lenses to crack due to a coating, Apple analyst Ming-Chi Kuo said today on Twitter. The issue has resulted in Apple reallocating iPhone 14 camera orders to a different supplier, helping mitigate the impact on device shipments later this fall. iPhone 14 Pro renders created by Ian Zelbo for Jon Prosser Kuo...
iPhone 14 Lineup Feature Purple

iPhone 14 Lineup Expected to Start With Increased 6GB of RAM

Thursday June 2, 2022 6:27 am PDT by
All four iPhone 14 models launching later this year will be equipped with 6GB of RAM, according to Taiwanese research firm TrendForce. TrendForce said the iPhone 14 Pro models will be upgraded to a faster and more power efficient type of RAM known as LPDDR5, while the standard iPhone 14 and iPhone 14 Max models are expected to stick with LPDDR4X. If the report proves to be accurate, the...
iphone 14 cases dan

iPhone 14 Cases Offer Best Preview Yet of Relative Camera Bump Sizes

Tuesday May 17, 2022 4:32 am PDT by
An image showing a series of third-party cases for the forthcoming iPhone 14 lineup has turned up on Weibo, providing a stark reminder of just how large the camera housing on Apple's flagship smartphones is about to become. After seeing lackluster sales of the iPhone 13 mini, Apple this year is set to focus on larger iPhone sizes, and we're expecting to see a 6.1-inch iPhone 14, a 6.1-inch...

Popular Stories

cook sept 2020 event

Gurman: Apple Preparing Pre-Recorded iPhone 14 and Apple Watch Series 8 Event

Sunday August 7, 2022 6:13 am PDT by
Apple has "started to record" its virtual September event, where it's expected to announce the upcoming iPhone 14 lineup, the Apple Watch Series 8, and a new "rugged" Apple Watch model, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says the event, which is expected to take place in the early part of September, is already under production, implying...
iPhone 14 Lineup Feature Purple

Color Options for All iPhone 14 Models: Everything We Know

Monday August 8, 2022 3:59 am PDT by
The iPhone 14 and iPhone 14 Pro models are rumored to be available in a refreshed range of color options, including an all-new purple color. Most expectations about the iPhone 14 lineup's color options come from an unverified post on Chinese social media site Weibo earlier this year. Overall, the iPhone 14 and iPhone 14 Pro's selection of color options could look fairly similar to those of the ...
ios 16 beta 5 battery percent

iOS 16 Beta 5: Battery Percentage Now Displayed in iPhone Status Bar

Monday August 8, 2022 10:43 am PDT by
With the fifth beta of iOS 16, Apple has updated the battery icon on iPhones with Face ID to display the specific battery percentage rather than just a visual representation of battery level. The new battery indicator is available on iPhone 12 and iPhone 13 models, with the exception of the 5.4-inch iPhone 12/13 mini. It is also available on the iPhone 11 Pro and Pro Max, XS and XS Max, and...
iOS 16 battery percentage

Apple Limiting iOS 16 Beta 5 Battery Percentage Display to Select iPhones: Here Are the Supported Devices

Tuesday August 9, 2022 2:51 am PDT by
Apple this week brought back one of the most highly requested features from iOS users since the launch of the iPhone X in 2017: the ability to see your battery percentage directly in the status bar. Ever since the launch of the iPhone X with the notch, Apple has not allowed users to show their battery percentage directly in the status bar, forcing them to swipe down into Control Center to...
ios 16 battery indicator 2

Everything New in iOS 16 Beta 5: Battery Percentage in Status Bar, Find My Changes and More

Monday August 8, 2022 12:53 pm PDT by
Apple today seeded the fifth beta of iOS 16 to developers for testing purposes, introducing some small but notable changes to the iOS operating system. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up everything new in the fifth beta below. Battery Percentage in Status Bar The battery icon in the status bar now displays the exact battery percent, a feature that ...
iphone 14 pro max camera bump compared lipilipsi 16 9

Bigger iPhone 14 Pro Max Camera Bump Shown Alongside iPhone 13 Pro Max

Monday August 8, 2022 4:33 am PDT by
The camera bump on the upcoming iPhone 14 Pro Max is expected to be the largest rear lens housing Apple has ever installed on its flagship smartphones, and a new photo offers a rare glimpse at just how prominent it is compared to Apple's predecessor device. iPhone 14 Pro Max dummy (left) vs iPhone 13 Pro Max All iPhone 14 models are expected to see upgrades to the Ultra Wide camera on the...
airpods pro black background

Beyond iPhone 14: Five Apple Products Expected to Launch Later This Year

Monday August 8, 2022 9:43 am PDT by
While the iPhone 14 and Apple Watch Series 8 are expected to be announced in September as usual, there are several more Apple products rumored to launch later this year, including new iPad and Mac models and more. Beyond the iPhone and Apple Watch, we've put together a list of five Apple products that are most likely to be unveiled by the end of 2022. Second-Generation AirPods Pro Apple...