Mark Zuckerberg Wants Meta's AR Glasses to Be Its 'iPhone Moment'

Mark Zuckerberg wants to make Meta's forthcoming AR glasses an "iPhone moment" that will cast him and the company in a new light, according to a former employee who worked on the project.
facebook meta

The comment was made to The Verge for a report outlining Meta's roadmap for AR glasses, which includes at least four different versions to be launched over the next six years.

According to the report, Meta's first-generation AR glasses, dubbed Nazare, will be designed to work independently from a smartphone with the use of a wireless, phone-shaped device that offloads part of the computing required for the glasses to function.

A marquee feature of the device will be the ability for users to communicate with and interact with holograms of other people, similar to fictional scenes depicted in a video last October announcing Facebook's corporate rebrand to Meta.

The report says Meta intends to deliver the first-generation model of its AR glasses, aimed at early adopters and developers, by 2024. In the same year, the company also plans to release a pair of cheaper smart glasses, codenamed Hypernova, that will pair with a smartphone to show incoming messages and other notifications in a heads-up display.

Looking further ahead, Meta's AR roadmap includes a lighter, more advanced version of the Nazare glasses set to arrive in 2026, followed by a third version in 2028, according to details shared with The Verge by people familiar with the matter.

If the AR glasses turn out to be a success, Zuckerberg reportedly hopes they will cast Meta and himself in a new light and make the company he founded innovative once again, which is why "Zuck's ego is intertwined with [the glasses]," the former employee told The Verge.
apple ar headset concept 1

Apple mixed-reality headset concept render based on purported leaked information by Ian Zelbo

But Meta will have to go up against Apple, which has its own AR ambitions. Apple is working on at least two AR projects that include an augmented reality headset set to be released in late 2022 or 2023, followed by a sleeker pair of augmented reality glasses coming at a later date.

Rumors first suggested that Apple's AR/VR headset would come out in 2022, perhaps at WWDC in June, but there are development issues that Apple needs to overcome. Reliable sources like Apple analyst Ming-Chi Kuo and Bloomberg's Mark Gurman have indicated that the headset will likely see a 2023 launch date, with the glasses to follow in 2024 or 2025.

For everything we know about Apple's AR plans, be sure to check out our dedicated guide.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Popular Stories

m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
All Screen iPhone 2027 Feature 1

Apple to Hide Selfie Camera Under Display of 20th Anniversary iPhone

Monday November 10, 2025 1:55 am PST by
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display. Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
homepod mini colors

New HomePod Mini Coming Soon With These Features

Tuesday November 11, 2025 7:30 am PST by
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting. The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
ios 26 digital id passport wallet

Apple Announces Launch of U.S. Passport Feature in iPhone's Wallet App

Wednesday November 12, 2025 9:15 am PST by
Apple today announced that iPhone users can now create a Digital ID in the Apple Wallet app based on information from their U.S. passport. To create and present a Digital ID based on a U.S. passport, you need: An iPhone 11 or later running iOS 26.1 or later, or an Apple Watch Series 6 or later running watchOS 26.1 or later Face ID or Touch ID and Bluetooth turned on An Apple Account ...
iphone black friday gold

The Best Early Black Friday iPhone Deals

Monday November 10, 2025 10:18 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on AirPods, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...

Top Rated Comments

Velli Avatar
47 months ago
Haha.

Hahahahaha.

Ahhhahahhahhhahhahahahahhahaahhahahahhahahahahahahhahahaa!!
Score: 50 Votes (Like | Disagree)
DFZD Avatar
47 months ago
Excuse my manners but

Lol, Wut?
Score: 35 Votes (Like | Disagree)
Pasqualem Avatar
47 months ago
I really hope this crashes and burns faster than anyone could imagine.
Score: 34 Votes (Like | Disagree)
newyorksole Avatar
47 months ago
Elon wants to buy Twitter and Mark wants to have his ‘iPhone’ moment. We are truly living in h*ll.
Score: 23 Votes (Like | Disagree)
Shalev Lazarof Avatar
47 months ago
Meta or Facebook or what ever their name is WILL never have what apple have, core values with the customer in the center of everything.
Score: 23 Votes (Like | Disagree)
Wayfarer Avatar
47 months ago
Nope. That’s a hard pass from me, Buster.
Score: 19 Votes (Like | Disagree)