Despite Apple's claims and charts, the new M1 Ultra chip is not able to outperform Nvidia's RTX 3090 in terms of raw GPU performance, according to benchmark testing performed by The Verge.
When the M1 Ultra was introduced, Apple shared a chart that had the new chip winning out over the "highest-end discrete GPU" in "relative performance," without details on what tests were run to achieve those results. Apple showed the M1 Ultra beating the RTX 3090 at a certain power level, but Apple isn't sharing the whole picture with its limited graphic.
The Verge decided to pit the M1 Ultra against the Nvidia RTX 3090 using Geekbench 5 graphics tests, and unsurprisingly, it cannot match Nvidia's chip when that chip is run at full power. The Mac Studio beat out the 16-core Mac Pro, but performance was about half that of the RTX 3090.
But it seems that Apple just simply isn't showing the full performance of the competitor it's chasing here.
It's sort of like arguing that because your electric car can use dramatically less fuel when driving at 80 miles per hour than a Lamborghini, it has a better engine -- without mentioning the fact that a Lambo can still go twice as fast.
The M1 Ultra is otherwise impressive, and it is unclear why Apple focused on this particular benchmark as it is somewhat misleading to customers because it does not take into account the full range of Nvidia's chip.
Apple's M1 Ultra is essentially two M1 Max chips connected together, and as The Verge highlighted in its full Mac Studio review, Apple has managed to successfully get double the M1 Max performance out of the M1 Ultra, which is a notable feat that other chip makers cannot match.
Thursday January 9, 2025 5:45 am PST by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro concept based on rumors
Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025:
More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
Thursday January 9, 2025 3:42 pm PST by Juli Clover
If you've been hearing a chiming sound from your AirPods Pro 2 case when the AirPods are charging, it's a feature that Apple added with the launch of Hearing Health last year.
In a support guide, Apple says that the AirPods Pro may play a sound every so often while in the case to ensure the microphones and speakers are working as intended. From Apple:
To help ensure that your AirPods...
Wednesday January 8, 2025 6:18 am PST by Joe Rossignol
It was recently reported that new Apple TV and new HomePod mini models will launch this year, and the devices are expected to have one thing in common.
Bloomberg's Mark Gurman last month reported that the new Apple TV and the new HomePod mini will be equipped with Apple's own combined Wi-Fi and Bluetooth chip. Gurman said the chip supports Wi-Fi 6E, so that could end up being a key upgrade...
Friday January 10, 2025 3:14 am PST by Tim Hardwick
This year's iPhone 17 Pro models will feature a smaller main camera sensor than the one used in the Fusion camera currently found in iPhone 16 Pro models, according to Weibo-based leaker Digital Chat Station.
The Chinese leaker claims that Apple will adopt a 1/1.3" sensor for the 48MP main camera in the iPhone 17 Pro and iPhone 17 Pro Max, down from the 1/1.28" sensor used in the iPhone 16...
Wednesday January 8, 2025 6:33 am PST by Tim Hardwick
Apple in October 2024 overhauled its 14-inch and 16-inch MacBook Pro models, adding M4, M4 Pro, and M4 Max chips, Thunderbolt 5 ports on higher-end models, display changes, and more. That's quite a lot of updates in one go, but if you think this means a further major refresh for the MacBook Pro is now several years away, think again.
Bloomberg's Mark Gurman has said he expects only a small...
Friday January 10, 2025 9:20 am PST by Joe Rossignol
Apple is widely rumored to be planning a new iPhone SE, and multiple sources lately have commented on the device's launch timing.
The latest word comes from Apple supply chain analyst Ming-Chi Kuo. In a blog post today, he said the device will be released around the middle of the first half of 2025. In other words, around the quarter mark of 2025. That means the next iPhone SE will likely be ...
Tuesday January 7, 2025 11:12 am PST by Joe Rossignol
A new iPhone SE and an iPad 11 might be coming very soon.
In late December, a private account on X with a track record of leaking accurate iOS-related information said devices codenamed "V59" and "J481" will be released alongside iOS 18.3 and iPadOS 18.3. Bloomberg's Mark Gurman has previously reported that "V59" is a new iPhone SE, and that "J481" is a new entry-level iPad.
iOS 15.3, iOS ...
Apple's slate of 2025 products look to be dominated by a large number of low-cost and entry-level devices. Here's what to expect.
With advancements like Apple Intelligence and all-new in-house chip designs, Apple is reportedly looking to enhance many of its budget-friendly offerings, ensuring they remain competitive in an increasingly crowded market. These updates also indicate a slight...
I suppose it is possible that in the chart displayed in this article, Apple is saying an M1 Ultra at ~100 watts matches a 3090 at ~300 watts. However, pushing the 3090 to it's near-500W maximum would allow it to pull significantly ahead as the benchmarks run by The Verge showed.
Forget the actual results. The worrisome part for Nvidia is Apple has a chip that is quite good and might overtake them at sometime even though it is not a discrete graphic card. I mean this stuff is built into the chip. Everyone used to laugh at built-in graphics. Not so much anymore.
