TikTok is rolling out the ability for users to upload videos that are up to 10 minutes long, an increase from the previous 3-minute time limit imposed on the app, the company has confirmed to TechCrunch.
TikTok has been testing out the feature for several months and is now slowly rolling it out to all users. TikTok has had a history of increasing the maximum time length for videos on the app in an effort to keep pace with the changing dynamics of the content created.
Initially, videos were limited to just 15 seconds, before they were increased to 60 seconds, then 3 minutes, and now 10 minutes. The 10-minute option aims to "unleash even more creative possibilities for our creators around the world," TikTok said.
TikTok users will be notified when they're able to upload 10-minute-long videos, as long as they're running the latest app version.
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
iOS 26.5 is now available for developers, and while it doesn't include any new Siri capabilities, there are some major changes for the European Union, and smaller tweaks for features available worldwide.
Suggested Places
In the Maps app, there's a new "Suggested Places" feature that recommends locations to visit based on trending places nearby and recent searches. When Apple launches ads in ...
Apple has been celebrating its upcoming 50th anniversary by hosting surprise performances and other events around the world over the past few weeks, and now Bloomberg's Mark Gurman has revealed details about the company's grand finale.
In a social media post, Gurman said Apple's celebrations will conclude this week with a finale at its Apple Park headquarters for employees.
A special...
Apple is promoting the MacBook Neo with a series of intentionally strange TikTok videos that are successfully capturing Gen Z's attention.
Since Thursday, Apple has been posting the videos in sets of three, with each video corresponding to one of the MacBook Neo's Blush, Citrus, and Indigo color options. The laptop also comes in Silver, so there may be a final set of videos tomorrow.
Some ...
Wednesday March 11, 2026 6:22 am PDT by Joe Rossignol
TikTok and Apple today announced that Apple Music subscribers will be able to listen to full-length songs on Apple Music without leaving the TikTok app.
When a TikTok user comes across a song they love while browsing their "For You" page, they will be able to tap a "Play Full Song" button to open up an Apple Music player in the app and listen to the song in its entirety. From there, Apple...
When promoting the MacBook Neo, Apple found a surprise hit with a tiny anthropomorphized version of the Mac Finder icon, which people have taken to calling Little Finder Guy. Little Finder Guy starred in some of Apple's early March TikTok videos, and Apple is now targeting Finder fans with a trio of new videos.
Three tutorials on Apple's TikTok account star Little Finder Guy. Videos feature...
I think that too often, social media companies try to be everything at the same time instead of being great for one particular thing. Facebook, Instagram, TikTok, etc. have different purposes, and trying to abstract that creates confusion and useless features. Maybe there is a demand for 10 minutes videos on TikTok, personally I would always go to Youtube for that, I expect TikTok videos to be less than a minute, even less than 30 seconds. As I would always prefer Instagram for stories over Facebook or Twitter. Stop trying to do a one stop social media, people have different needs and some platforms are more suited for their specific needs than others.
