Apple Launches New iPhone 13 Product Pages Highlighting Key Features - MacRumors
Skip to Content

Apple Launches New iPhone 13 Product Pages Highlighting Key Features

by

Apple is rolling out new product pages for the iPhone 13 and iPhone 13 Pro that provide a simplified overview of each device's key features.

iphone 13 pro key features page
The new product pages went live in late January and as of today are prominently linked to from the top menu bar on the iPhone page of Apple's website in the United States, Australia, Germany, United Kingdom, and several other countries. Due to browser caching, some users may not see the new product pages immediately.

The new product pages are shorter than the original ones, with customers able to click or tap a plus sign next to each feature for additional details.

Apple is still using its original iPhone 13 and iPhone 13 Pro product pages in some countries, such as Canada, and the older pages can still be accessed with direct links for now in countries that have switched to the new "Key Features" pages.

(Thanks, @AppleSWUpdates!)

Related Forum: iPhone

Popular Stories

Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro: Pre-Orders and Release Date

Sunday August 16, 2026 8:24 pm PDT by
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern. As usual, the event is expected to take place in the first half of September. Labor Day falls on September 7 this year. The last time the holiday was on that day was in 2020, but the iPhone event that year was delayed until October due to the...
Read Full Article
apple camera airpods

Apple's Camera-Equipped AirPods Confirmed: See Them in Action

Monday August 17, 2026 6:21 pm PDT by
Apple is working on camera-equipped AirPods that appear to be nearly ready to launch, based on a video MacRumors found in the macOS Tahoe 26.7 release candidate. In a short demo, a man holds a book up so the camera in the AirPods can see the title. "With Visual Intelligence, your world becomes savable. See something you like? Just ask me to save it for later," says the voiceover text. Here ...
Read Full Article • 267 comments
iPhone 18 Pro Dark Cherry Feature

iPhone 18 Pro and iPhone Ultra: New Details Leak as Apple Event Nears

Monday August 17, 2026 11:09 am PDT by
"iPhone Ultra" supply will be very limited when the foldable device is first released later this year, according to Fixed Focus Digital, a known leaker on the Chinese social media platform Weibo. The account also claimed that the iPhone 18 Pro's A20 Pro chip will be up to 18% faster and up to 30% more power efficient compared to the iPhone 17 Pro's A19 Pro chip. The A20 Pro chip will be the...
Read Full Article • 29 comments

Top Rated Comments

TheYayAreaLiving 🎗️ Avatar
TheYayAreaLiving 🎗️
59 months ago
Apple is right. There is no phone like an iPhone. Maximizing the sales even further before the iPhone SE 2022 gets announced.
Score: 4 Votes (Like | Disagree)
Mr. Dee Avatar
Mr. Dee
59 months ago
Sounds more like that’s a wrap on iPhone 13, on to iPhone 14. I wonder how far they are in development?
Score: 3 Votes (Like | Disagree)
H
Hexley
59 months ago
The battery life made possible via largest iPhone battery & A15's performance per watt is the main draw for me.

My use case has me hitting ~1 week between charges.

If the Pro Max's display enlarged to 7.2" and increase battery mAh to more than 8,700 then it would be so so awesome for me to charge every pay day! :)
Score: 3 Votes (Like | Disagree)
S
svish
59 months ago
New marketing materials as the sales might slow down a bit. A new colour could increase the sales.
Score: 2 Votes (Like | Disagree)
kyleh22 Avatar
kyleh22
59 months ago

I love my 13 Pro. After my 10S Max, 11 Pro Max, and 12 Pro Max I went with the smaller screen because Pro Max models were getting too heavy and clunky. To be honest, with a very minimal case my 13 Pro still feels a bit clunky and heavy. I somewhat regret not getting the iPhone Mini, and hope it's still around in an updated form next cycle. The thing that kept me from really considering it is that it always has worse hardware - I don't think I get much marginal benefit out of the better cameras, ProMotion screen, slightly larger battery, etc. but all of the pros (pun intended) combined have kept me from seriously considering the Mini. Maybe I just needed to get the smaller 13 Pro as a stepping stone to the 14 Mini (if it exists) 😄

Edit: of all my previous phones, I think the 10S Max was my favorite. I used it without a case, it was so thin and the polished glass on the back kept it from sliding out of my hand like it does with the frosted glass on current models. The rounded edges didn't dig into my hand, a subtle difference but I miss it. It felt like it fit better, was more human.
I still use the X b/c the form factor is so good. The new phones are too heave and thick. The Mini would be great for me or the SE if it had the face ID.
Score: 2 Votes (Like | Disagree)
StoneJack Avatar
StoneJack
59 months ago

Yeah there’s lot of confusion, my friend upgraded his iPhone 12 mini to an iPhone 13 mini thinking he was going to get the macro feature and here it’s not in the mini. o_O
No mini for macro 😭 no macro for mini
Score: 2 Votes (Like | Disagree)
Read All Comments