Apple Launches New iPhone 13 Product Pages Highlighting Key Features

Apple is rolling out new product pages for the iPhone 13 and iPhone 13 Pro that provide a simplified overview of each device's key features.

iphone 13 pro key features page
The new product pages went live in late January and as of today are prominently linked to from the top menu bar on the iPhone page of Apple's website in the United States, Australia, Germany, United Kingdom, and several other countries. Due to browser caching, some users may not see the new product pages immediately.

The new product pages are shorter than the original ones, with customers able to click or tap a plus sign next to each feature for additional details.

Apple is still using its original iPhone 13 and iPhone 13 Pro product pages in some countries, such as Canada, and the older pages can still be accessed with direct links for now in countries that have switched to the new "Key Features" pages.

(Thanks, @AppleSWUpdates!)

Related Roundups: iPhone 13, iPhone 13 Pro
Related Forum: iPhone

Top Rated Comments

TheYayAreaLiving ? Avatar
27 weeks ago
Apple is right. There is no phone like an iPhone. Maximizing the sales even further before the iPhone SE 2022 gets announced.
Score: 4 Votes (Like | Disagree)
Mr. Dee Avatar
27 weeks ago
Sounds more like that’s a wrap on iPhone 13, on to iPhone 14. I wonder how far they are in development?
Score: 3 Votes (Like | Disagree)
Hexley Avatar
27 weeks ago
The battery life made possible via largest iPhone battery & A15's performance per watt is the main draw for me.

My use case has me hitting ~1 week between charges.

If the Pro Max's display enlarged to 7.2" and increase battery mAh to more than 8,700 then it would be so so awesome for me to charge every pay day! :)
Score: 3 Votes (Like | Disagree)
StoneJack Avatar
27 weeks ago

Yeah there’s lot of confusion, my friend upgraded his iPhone 12 mini to an iPhone 13 mini thinking he was going to get the macro feature and here it’s not in the mini. o_O
No mini for macro ? no macro for mini
Score: 2 Votes (Like | Disagree)
expectdelay Avatar
27 weeks ago
I want to give kudos to Apple on the 13 Pro Max, it's an exceptional phone.
Score: 2 Votes (Like | Disagree)
kyleh22 Avatar
27 weeks ago

I love my 13 Pro. After my 10S Max, 11 Pro Max, and 12 Pro Max I went with the smaller screen because Pro Max models were getting too heavy and clunky. To be honest, with a very minimal case my 13 Pro still feels a bit clunky and heavy. I somewhat regret not getting the iPhone Mini, and hope it's still around in an updated form next cycle. The thing that kept me from really considering it is that it always has worse hardware - I don't think I get much marginal benefit out of the better cameras, ProMotion screen, slightly larger battery, etc. but all of the pros (pun intended) combined have kept me from seriously considering the Mini. Maybe I just needed to get the smaller 13 Pro as a stepping stone to the 14 Mini (if it exists) ?

Edit: of all my previous phones, I think the 10S Max was my favorite. I used it without a case, it was so thin and the polished glass on the back kept it from sliding out of my hand like it does with the frosted glass on current models. The rounded edges didn't dig into my hand, a subtle difference but I miss it. It felt like it fit better, was more human.
I still use the X b/c the form factor is so good. The new phones are too heave and thick. The Mini would be great for me or the SE if it had the face ID.
Score: 2 Votes (Like | Disagree)

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