The Pixel 6, Google's latest flagship smartphone, launched just two months after Apple's iPhone 13 lineup. Despite being touted as a leading Android competitor to the iPhone, the Pixel 6 suffers from considerably worse depreciation.
In the first month after launch, all of the iPhone 13 models depreciated by 24.9 percent on average. The Pixel 6 models, on the other hand, lost 42.6 percent of their value on average. Since then, the iPhone 13 has regained some of its value, with a recovery of 3.1 percent of its value since the first month. Overall, the iPhone 13 models are holding their value significantly better, leading to minimized losses for customers looking to sell their new device.
Looking at the most low-cost options in the respective lineups, the 128GB Pixel 6 lost the least value of all of the Google models with depreciation of 36.6 percent. This compares to depreciation of 26.9 percent for the 128GB iPhone 13 mini, which is among the least popular iPhone models.
Last month, it was reported that the iPhone 13 models were holding their value much better than any previous iPhone in the period after launch. Going into December, the iPhone 13 has shown continued buoyancy with the lowest depreciation rate in the entire smartphone industry. That being said, the Pixel 6 is still early in its release and the coming months will present a clearer picture of the depreciation contrast between it and the iPhone 13.
SellCell's research is based on data from 45 buyback vendors. See the full report for more detailed information.
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Tuesday February 3, 2026 12:45 pm PST by Joe Rossignol
Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019....
Thursday February 5, 2026 12:54 pm PST by Joe Rossignol
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Wednesday February 4, 2026 7:44 am PST by Joe Rossignol
Apple today began selling certified refurbished iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max models on its online store in the U.S., with prices discounted by 12% to 22% compared to Apple's current or former pricing for the devices.
Here were Apple's starting prices when the devices launched in September 2024:
iPhone 16: $799
iPhone 16 Plus: $899
iPhone 16 Pro:...
Wednesday February 4, 2026 12:29 pm PST by Joe Rossignol
Apple on Tuesday previewed 12 new shows and films that will be premiering on the Apple TV streaming service throughout 2026.
The new series:
Imperfect Women — March 18, 2026
Margo's Got Money Troubles — April 15, 2026
Widow's Bay — April 29, 2026
Maximum Pleasure Guaranteed — May 20, 2026
Cape Fear — June 5, 2026
Lucky — July 15, 2026
The new films:
Eternity — ...
That's no surprise to anyone who owns a Pixel. I'm on my second one, and by the time you've kept one over two years, even Google isn't interested in them for trade-in. That's one of the reasons I'm considering coming back to iPhone in the new year.
This has always been the case. Try selling a 3 year old run of the mill Dell laptop and you can't give it away. Where a Mac will still get about 25% depreciation pear year.
