Tim Cook Discusses Apple's New Do-It-Yourself Repair Program and More
Apple recently announced a new self-service repair program that will provide customers with access to Apple genuine parts, tools, and manuals for completing their own repairs of select devices, starting with iPhone 12 and iPhone 13 models. Apple said the program will launch early next year in the U.S. and expand to additional countries throughout 2022.
Apple CEO Tim Cook briefly shared his thoughts about self-service repairs in an interview
with KTLA's Rich DeMuro (via
9to5Mac), saying that it "feels good" to offer manuals and parts to customers with the expertise to complete their own repairs. For most customers, however, Cook believes that the Apple Store will remain the best option for repairs.
Cook's full comments on the program, with light editing for clarity:
We realized that there were some people that wanted to this and that are trained to do this. They're the Popular Mechanics crowd if you will, which I love and have been focused on my entire life. It feels good to put the manuals out there, and get the parts out there, that enables people to do this. Still, if you're not comfortable doing that, we encourage you to come in the Apple Store and get it done for you. That's still the best way, perhaps, for most people. But if you're a technician, then have at it, because you're able to do it yourself.
Apple's self-service repair program will include an online store that will offer more than 200 individual parts and tools, the company said. In an internal memo obtained by MacRumors, Apple said the store will be operated by an unspecified third party. Apple plans to share more details about the program as it approaches launch.
Cook, speaking at the grand opening of Apple's new store at The Grove in Los Angeles, also reiterated that Apple is focused on augmented reality, artificial intelligence, and autonomy and said that Apple will use these core technologies in a variety of ways.
Popular Stories
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year.
In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July.
Transparency
In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
Apple is expanding the ability to add an Apple Account Card to the Wallet app to more countries, according to backend Apple Pay changes.
With iOS 15.5, Apple updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID.
If you receive an Apple gift card, for example, it is added to an Apple Account that is also...
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
Three out of four iPhone 17 models will feature more RAM than the equivalent iPhone 16 models, according to a new leak that aligns with previous rumors.
The all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max will each be equipped with 12GB of RAM, according to Fixed Focus Digital, an account with more than two million followers on Chinese social media platform Weibo. The...
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year.
As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display
iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors.
Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each.
iPhone 17 Series
iPho...