Tim Cook Discusses Apple's New Do-It-Yourself Repair Program and More

Apple recently announced a new self-service repair program that will provide customers with access to Apple genuine parts, tools, and manuals for completing their own repairs of select devices, starting with iPhone 12 and iPhone 13 models. Apple said the program will launch early next year in the U.S. and expand to additional countries throughout 2022.


Apple CEO Tim Cook briefly shared his thoughts about self-service repairs in an interview with KTLA's Rich DeMuro (via 9to5Mac), saying that it "feels good" to offer manuals and parts to customers with the expertise to complete their own repairs. For most customers, however, Cook believes that the Apple Store will remain the best option for repairs.

Cook's full comments on the program, with light editing for clarity:

We realized that there were some people that wanted to this and that are trained to do this. They're the Popular Mechanics crowd if you will, which I love and have been focused on my entire life. It feels good to put the manuals out there, and get the parts out there, that enables people to do this. Still, if you're not comfortable doing that, we encourage you to come in the Apple Store and get it done for you. That's still the best way, perhaps, for most people. But if you're a technician, then have at it, because you're able to do it yourself.

Apple's self-service repair program will include an online store that will offer more than 200 individual parts and tools, the company said. In an internal memo obtained by MacRumors, Apple said the store will be operated by an unspecified third party. Apple plans to share more details about the program as it approaches launch.

Cook, speaking at the grand opening of Apple's new store at The Grove in Los Angeles, also reiterated that Apple is focused on augmented reality, artificial intelligence, and autonomy and said that Apple will use these core technologies in a variety of ways.

Top Rated Comments

TheYayAreaLiving ? Avatar
25 weeks ago
I only want Tim Cook personally to repair my broken iPhone for me?

These hands only. Otherwise, NO, sorry.



Attachment Image
Score: 21 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
25 weeks ago
“the popular mechanics crowd”

- suddenly formed after The Right to Repair bill
Score: 11 Votes (Like | Disagree)
now i see it Avatar
25 weeks ago
Anyone who’s watched an iFixit iPhone tear down knows that cracking open an iPhone isn’t for the faint of heart. It’s by no means an easy or straightforward process. Very daunting and booby trapped with plenty of “oops I just ruined my iPhone” obstacles.
Score: 10 Votes (Like | Disagree)
Radeon85 Avatar
25 weeks ago
Love how Tim tries pitching it as if this was a great idea they came up with for the benefit of the consumer, they are only doing it because of the right to repair bill. Pretty much took tying their hands behind their back with a gun against their head in order to provide parts that should have been available for years.
Score: 6 Votes (Like | Disagree)
mikethemartian Avatar
25 weeks ago

What makes an apple tech special other than having access to the parts?
I don’t know, I think many people here think when they take their device in for a new battery or repair that Apple has an EE PhD candidate from MIT or a magic elf on loan from Santa working on it.
Score: 5 Votes (Like | Disagree)
jozero Avatar
25 weeks ago
"They're the Popular Mechanics crowd if you will, which I love and have been focused on my entire life."

What?! I am a huge Apple product user, and this statement is so ridiculous its insane. Which hardware company is more opposite than the do it yourself get into the guts than Apple?
Score: 4 Votes (Like | Disagree)

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