Apple CEO Tim Cook publicly for the first time today revealed that he has personally invested in cryptocurrency and that he's been interested in it "for a while."
The comments came during Cook's appearance at The New York Times "DealBook" summit, where Cook was questioned on privacy, sideloading, and more.
Answering whether he owns any cryptocurrency, Cook replied, "I do," adding that "it's reasonable to own it as a part of a diversified portfolio. I'm not giving anybody investment advice, by the way." Cook said that Apple has no "immediate" plans to accept cryptocurrency as a means of payment for its products or within Apple Pay.
Despite the company's lack of "immediate" plans to get involved in the world of cryptocurrency, Cook did say that it's something Apple is "looking into." Cook said that Apple has no plans to invest in cryptocurrency given his belief that "people [don't] buy Apple stock to get exposure to crypto. So if they want to do that, they can you know, invest directly in crypto through other means."
Speaking on the growing popularity of NFTs, Cook says it too is also "interesting" but that it will "take a while to play out in a way that is for the mainstream person."
Friday August 14, 2026 7:12 am PDT by Tim Hardwick
Apple CEO Tim Cook once said that what Steve Jobs stood for, in a word, was "innovation." In a CBS News interview conducted yesterday, Cook – in his final weeks at the helm of the company – was asked what his legacy stood for, and this was his response:
"In my view, your legacy is described by others, not yourself. And so, I hope that people will say that I was a good and decent man. And...
Monday August 24, 2026 4:38 am PDT by Tim Hardwick
15 years ago today, Tim Cook was appointed Apple CEO following Steve Jobs' resignation on August 24, 2011. On September 1, Cook will step down and incoming CEO John Ternus will take over, ahead of Apple announcing new iPhone 18 Pro models and its first foldable iPhone.
Ternus joined Apple as part of its product design team in 2001. He became VP of hardware engineering in 2013 and senior VP in ...
Monday August 24, 2026 12:58 pm PDT by Juli Clover
Tim Cook will step down as Apple's CEO on Tuesday, September 1, and ahead of that date, Apple hosted a farewell party for him. According to The Information, the party took place on August 23, just a day before Cook celebrated his 15th anniversary as Apple CEO.
Approximately 200 people celebrated Cook at the Caffé Macs cafeteria on the Apple campus, and band OneRepublic performed. Several...
I'm a little surprised by that. Lots of people in the business world look down on it.
I still think one of the best investments is putting money in an index fund, like the S&P 500. Yes if you play the market right you can get a lot of bitcoin, but an index fund is a lot safer.
