Apple CEO Tim Cook publicly for the first time today revealed that he has personally invested in cryptocurrency and that he's been interested in it "for a while."
The comments came during Cook's appearance at The New York Times "DealBook" summit, where Cook was questioned on privacy, sideloading, and more.
Answering whether he owns any cryptocurrency, Cook replied, "I do," adding that "it's reasonable to own it as a part of a diversified portfolio. I'm not giving anybody investment advice, by the way." Cook said that Apple has no "immediate" plans to accept cryptocurrency as a means of payment for its products or within Apple Pay.
Despite the company's lack of "immediate" plans to get involved in the world of cryptocurrency, Cook did say that it's something Apple is "looking into." Cook said that Apple has no plans to invest in cryptocurrency given his belief that "people [don't] buy Apple stock to get exposure to crypto. So if they want to do that, they can you know, invest directly in crypto through other means."
Speaking on the growing popularity of NFTs, Cook says it too is also "interesting" but that it will "take a while to play out in a way that is for the mainstream person."
Wednesday June 17, 2026 2:08 pm PDT by Juli Clover
Apple is raising its prices to offset the high cost of memory and storage, CEO Tim Cook told The Wall Street Journal. Apple is no longer able to absorb the increased prices and will need to pass some of the cost on to consumers.
"Unfortunately, price increases are unavoidable," said Cook. "We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying...
Apple CEO Tim Cook this week said that price increases are "unavoidable" due to the ongoing RAM shortage, which has led to skyrocketing prices for memory chips.
"We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the increases, but the situation has become unsustainable," said Cook, in an interview with The Wall ...
Wednesday July 1, 2026 4:49 am PDT by Tim Hardwick
Apple CEO Tim Cook held "constructive" talks with EU tech chief Henna Virkkunen on Tuesday about releasing Siri AI in the bloc while complying with the bloc's digital rules, reports the Financial Times ($).
An EU spokesperson told the publication the virtual meeting had involved a "constructive exchange on topics of common interest, on which the work continues."
Siri AI will be available...
I'm a little surprised by that. Lots of people in the business world look down on it.
I still think one of the best investments is putting money in an index fund, like the S&P 500. Yes if you play the market right you can get a lot of bitcoin, but an index fund is a lot safer.
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
