Google Play Will Let Developers Use Alternative Billing Systems in South Korea, While Apple Has Yet to Make Changes

The South Korean government recently passed a law that bans Apple and Google from requiring developers to use their in-app purchase systems in the App Store and Google Play respectively, and Google has now announced changes to comply with the law.

google play alternative billing
In a blog post, Google said it will be giving developers the option to add an alternative in-app billing system alongside the Play Store's billing system for Android smartphone and tablet users in South Korea. Google said the users will be able to choose which billing system to use at checkout, as seen in the example image above, and the company plans to provide developers with more details "in the coming weeks and months."

Google still plans to charge a service fee on in-app purchases completed through an alternative billing system, but it will reduce the fee by four percentage points. For the "vast majority" of developers, this means the fee will drop from 15% for transactions through Google Play's billing system to 11% for transactions through an alternate billing system.

"Like any business, we need to have a sustainable model to continue to improve our products while maintaining important user protections," said Google, in explaining why it charges a service fee on the Google Play store. "Just as it costs developers money to build an app, it costs us money to build and maintain an operating system and app store that makes those apps easily and safely accessible by consumers."

Google also warned that alternative billing systems may not offer the same security and privacy protections as Google Play's billing system.

Apple meanwhile has yet to make any changes to App Store billing in South Korea. The company previously said the law "will put users who purchase digital goods from other sources at risk of fraud, undermine their privacy protections, [and] make it difficult to manage their purchases," while making parental controls less effective.

In October, Apple told the South Korean government that it was "already in compliance with the new law and did not need to change its app store policy," according to Reuters. We've reached out to Apple for comment and we'll update this story if we hear back.

Popular Stories

iOS 26 on iPhone Feature

Here's When iOS 26 Rolls Out Today in Every Time Zone [Update: Out Now!]

Monday September 15, 2025 12:00 am PDT by
Update 10:06 a.m.: iOS 26 is rolling out now, though it may take a bit for all users to see it, so keep checking! Today's the day! Apple is about to release iOS 26, which will deliver the biggest redesign since iOS 7 and bring a range of new features and improvements to iPhones worldwide. It's Apple's biggest software update of the year, and Apple announced at last week's iPhone event that...
Tim Cook Rainbow

Apple Reportedly Plans to Launch These 10 Products in 'Coming Months'

Sunday September 14, 2025 8:45 am PDT by
Apple's annual September event is now in the rearview mirror, with the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3 set to launch this Friday, September 19. As always, there is more to come. In his Power On newsletter today, Bloomberg's Mark Gurman said Apple plans to release many products in the...
iOS 26 Battery Glass Feature

Apple Says Installing iOS 26 Might Impact Battery Life

Monday September 15, 2025 10:56 am PDT by
In the iOS 26 release notes, Apple is warning iPhone users that installing the new software might have a temporary impact on battery life, which is normal. A new support document explains that major iOS updates require background setup like indexing data and files for search, downloading new assets, and updating apps. Further, Apple says that new features could require more resources,...
AirPods Pro Firmware Feature

AirPods Pro 2 and AirPods 4 Get iOS 26 Features With New Firmware Update

Monday September 15, 2025 10:50 am PDT by
Apple today released updated firmware for the AirPods Pro 2 and the AirPods 4, introducing support for the new AirPods features that are included in iOS 26, iPadOS 26, and macOS Tahoe. The firmware has a build number of 8A356, and it replaces the current 7E93 firmware. With Apple's new software updates, the AirPods Pro 2 and the AirPods 4 support better audio quality for phone calls and...
iphone 17 lineup

iPhone 17 Models Launch on September 19 With These New Features

Friday September 12, 2025 7:58 am PDT by
Apple will launch its new iPhone 17 lineup and ultra-thin iPhone Air in stores on Friday, September 19, and the company has already shown off the new devices at its fall event, which ran with the the tagline "Awe dropping." The iPhone 17 series brings a host of new features and enhancements. Here's a rundown of the biggest upgrades and changes: iPhone 17 Display Changes The iPhone...
apple n1 chip

Apple's New N1 Chip in iPhone 17, iPhone 17 Pro, and iPhone Air Has a Wi-Fi 7 Limitation

Saturday September 13, 2025 10:01 am PDT by
The latest iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air models are equipped with Apple's all-new N1 chip for Wi-Fi 7, Bluetooth 6, and Thread connectivity. However, the chip has a Wi-Fi 7 bandwidth limitation. According to FCC documents reviewed by MacRumors, the N1 chip in all of the new iPhone models supports up to 160 MHz channel bandwidth for Wi-Fi 7, short of the...
iPhone 17 Pro Air Boxes

iPhone Air and iPhone 17 Pro Boxes Revealed

Sunday September 14, 2025 1:36 pm PDT by
T-Mobile President Jon Freier today shared real-world photos of Apple's boxes for the iPhone Air, iPhone 17 Pro, and iPhone 17 models, which launch on Friday. Image Credit: Jon Freier Apple has typically included iPhone box renders in its product environmental reports, but it did not do so for the latest models. However, Apple's iPhone Upgrade Program page does offer some images of the boxes, ...

Top Rated Comments

btrach144 Avatar
51 months ago
“In October, Apple told the South Korean government that it was "already in compliance with the new law and did not need to change its app store policy”

Isn’t that a straight up lie?
Score: 14 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
51 months ago
Hopefully Apple will follow Google. It’s just a matter of time.
Score: 7 Votes (Like | Disagree)
Altivec88 Avatar
51 months ago
If Google charges a fee of their choosing, I don't see how this accomplishes anything. Apple should do the same thing but charge the same 15% they always do. Technically, they will have multiple payment systems that follows the law. The only difference is that you pay more to use something else. lol. I think these laws are nonsense. These are Googles and Apples store and OS, they have the right to charge what they want and people have the right to buy their devices or not. Governments should stay out of the market place.

With Google' solution, their 11% plus the other payment provider mark up will generally be the same cost as just using Google's payment method. Anyone that would take the risk of using the other payment methods without saving any money is crazy.
Score: 7 Votes (Like | Disagree)
Ebarella Avatar
51 months ago

“In October, Apple told the South Korean government that it was "already in compliance with the new law and did not need to change its app store policy”

Isn’t that a straight up lie?
That's why the "we follow local laws" excuse is terrible. Yes, when it comes to remove dissident apps or the Quran, not when it affects profits
Score: 5 Votes (Like | Disagree)
Michael Scrip Avatar
51 months ago

Apple and Google have created a situation where they are a duopoly.
Apple and Google didn't create a situation. In fact... they were LATE to the smartphone game.

There were PLENTY of platforms before them. Big ones, too. Symbian, Palm, Blackberry, Windows Mobile, etc.

But those other guys couldn't survive.

You could say it was those other guys' FAILURES that created a duopoly.
Score: 4 Votes (Like | Disagree)
dwaite Avatar
51 months ago

Saying go do your payments, but we are still going to charge you 11%....even though we did nothing as a middle man in the transaction, goes against the spirit of the laws and regulations being passed and discussed.... I can only see this backfiring and causing more strict regulation.
A transaction that was initiated because of an application built on top of Google Play services, being sold under an agreement with Google Play which includes an agreement around proceeds on initial app sale and on subscriptions and one-time purchases made within the app.

The "no middleman" alternative is to not use Google Play services, not list on Google Play, and do your own marketing/listing to convince users to side-load your app.

The reality is that 'small developers' are going to get little direct value from going outside the Play store. What you'll see is:

* alternative stores with varying degrees of success and varying fee structures
* large companies pushing to side-load apps both to realize more of the revenue and to work around any business restrictions in the store agreement.
Score: 4 Votes (Like | Disagree)