Google Play Will Let Developers Use Alternative Billing Systems in South Korea, While Apple Has Yet to Make Changes - MacRumors
Skip to Content

Google Play Will Let Developers Use Alternative Billing Systems in South Korea, While Apple Has Yet to Make Changes

The South Korean government recently passed a law that bans Apple and Google from requiring developers to use their in-app purchase systems in the App Store and Google Play respectively, and Google has now announced changes to comply with the law.

google play alternative billing
In a blog post, Google said it will be giving developers the option to add an alternative in-app billing system alongside the Play Store's billing system for Android smartphone and tablet users in South Korea. Google said the users will be able to choose which billing system to use at checkout, as seen in the example image above, and the company plans to provide developers with more details "in the coming weeks and months."

Google still plans to charge a service fee on in-app purchases completed through an alternative billing system, but it will reduce the fee by four percentage points. For the "vast majority" of developers, this means the fee will drop from 15% for transactions through Google Play's billing system to 11% for transactions through an alternate billing system.

"Like any business, we need to have a sustainable model to continue to improve our products while maintaining important user protections," said Google, in explaining why it charges a service fee on the Google Play store. "Just as it costs developers money to build an app, it costs us money to build and maintain an operating system and app store that makes those apps easily and safely accessible by consumers."

Google also warned that alternative billing systems may not offer the same security and privacy protections as Google Play's billing system.

Apple meanwhile has yet to make any changes to App Store billing in South Korea. The company previously said the law "will put users who purchase digital goods from other sources at risk of fraud, undermine their privacy protections, [and] make it difficult to manage their purchases," while making parental controls less effective.

In October, Apple told the South Korean government that it was "already in compliance with the new law and did not need to change its app store policy," according to Reuters. We've reached out to Apple for comment and we'll update this story if we hear back.

Popular Stories

iPhone Duo Slack

Apple Announces iPhone Duo Apps Can Now Be Submitted to App Store

Monday October 5, 2026 7:15 pm PDT by
Apple today announced that apps optimized for the iPhone Duo can now be submitted for App Store approval, ahead of the foldable device launching on Friday, October 23. While existing App Store apps will automatically run on the iPhone Duo, only apps built with the iOS 27.1 SDK or later can dynamically resize to fill the entire space of the inner display, whereas unoptimized apps will have...
google photos wardrobe

Google Photos Wardrobe Feature Comes to iOS

Thursday September 24, 2026 1:33 pm PDT by
Google today said its digital wardrobe option is available in the Google Photos iOS app in the U.S., India, and Brazil. Google first announced the feature back in April, but it was limited to Android users until now. The wardrobe option uses AI to pull images of clothing from the Google Photos library, organizing them into a digital closet. Users can put items together to create outfits ...
X twitter logo

X's Standalone Messaging App XChat Disappears From App Store

Monday September 14, 2026 3:25 pm PDT by
X's XChat app is no longer available from the App Store. The app does not come up when searching for it in the App Store, and clicking a link to it on the web returns an unavailable error. XChat allows X users to communicate with one another using end-to-end encryption and disappearing messages. The app's description says it is a "private, focused space built for conversation." XChat launched...

Top Rated Comments

btrach144 Avatar
64 months ago
“In October, Apple told the South Korean government that it was "already in compliance with the new law and did not need to change its app store policy”

Isn’t that a straight up lie?
Score: 14 Votes (Like | Disagree)
64 months ago
If Google charges a fee of their choosing, I don't see how this accomplishes anything. Apple should do the same thing but charge the same 15% they always do. Technically, they will have multiple payment systems that follows the law. The only difference is that you pay more to use something else. lol. I think these laws are nonsense. These are Googles and Apples store and OS, they have the right to charge what they want and people have the right to buy their devices or not. Governments should stay out of the market place.

With Google' solution, their 11% plus the other payment provider mark up will generally be the same cost as just using Google's payment method. Anyone that would take the risk of using the other payment methods without saving any money is crazy.
Score: 7 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
64 months ago
Hopefully Apple will follow Google. It’s just a matter of time.
Score: 7 Votes (Like | Disagree)
64 months ago

“In October, Apple told the South Korean government that it was "already in compliance with the new law and did not need to change its app store policy”

Isn’t that a straight up lie?
That's why the "we follow local laws" excuse is terrible. Yes, when it comes to remove dissident apps or the Quran, not when it affects profits
Score: 5 Votes (Like | Disagree)
Michael Scrip Avatar
64 months ago

Apple and Google have created a situation where they are a duopoly.
Apple and Google didn't create a situation. In fact... they were LATE to the smartphone game.

There were PLENTY of platforms before them. Big ones, too. Symbian, Palm, Blackberry, Windows Mobile, etc.

But those other guys couldn't survive.

You could say it was those other guys' FAILURES that created a duopoly.
Score: 4 Votes (Like | Disagree)
dwaite Avatar
64 months ago

Saying go do your payments, but we are still going to charge you 11%....even though we did nothing as a middle man in the transaction, goes against the spirit of the laws and regulations being passed and discussed.... I can only see this backfiring and causing more strict regulation.
A transaction that was initiated because of an application built on top of Google Play services, being sold under an agreement with Google Play which includes an agreement around proceeds on initial app sale and on subscriptions and one-time purchases made within the app.

The "no middleman" alternative is to not use Google Play services, not list on Google Play, and do your own marketing/listing to convince users to side-load your app.

The reality is that 'small developers' are going to get little direct value from going outside the Play store. What you'll see is:

* alternative stores with varying degrees of success and varying fee structures
* large companies pushing to side-load apps both to realize more of the revenue and to work around any business restrictions in the store agreement.
Score: 4 Votes (Like | Disagree)
Latest Stories
Mark Your Calendar: Six Important Apple Dates Coming Up This Month
Mark Your Calendar: Six Important Apple Dates Coming Up This Month
43 minutes ago
MacRumors Giveaway: Win an Apple Watch Series 12 and a Nylon Band From Southern Straps
MacRumors Giveaway: Win an Apple Watch Series 12 and a Nylon Band From Southern Straps
3 hours ago
First Apple TV 4K Now 'Vintage' Ahead of New Model Coming on Tuesday
First Apple TV 4K Now 'Vintage' Ahead of New Model Coming on Tuesday
4 hours ago
The MacRumors Show: Apple's Smart Home Products Are Coming
The MacRumors Show: Apple's Smart Home Products Are Coming
5 hours ago
Apple Shares Fall After News of iPhone 18 Pro Order Cuts
Apple Shares Fall After News of iPhone 18 Pro Order Cuts
5 hours ago
Leak Details iPhone Features for Apple's LG Home Accessories
Leak Details iPhone Features for Apple's LG Home Accessories
6 hours ago
Prime Day Leftover Deals: AirPods Max 2 for $429, Mac Mini for $779.99, and More
Prime Day Leftover Deals: AirPods Max 2 for $429, Mac Mini for $779.99, and More
6 hours ago
Every M5 MacBook Air Now $200 Off on Amazon
Every M5 MacBook Air Now $200 Off on Amazon
7 hours ago
Mac Shipments Fall, But Apple Still Gains Ground in Shrinking Market
Mac Shipments Fall, But Apple Still Gains Ground in Shrinking Market
7 hours ago
Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand
Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand
8 hours ago
Apple Signs Hiring and Licensing Deal With AI Podcast Startup Huxe
Apple Signs Hiring and Licensing Deal With AI Podcast Startup Huxe
12 hours ago
Apple's October 13 Launch: What's Coming
Apple's October 13 Launch: What's Coming
22 hours ago
Anthropic Says Users Can't Be Needlessly Cruel to Claude
Anthropic Says Users Can't Be Needlessly Cruel to Claude
23 hours ago
Apple to Launch Touchscreen OLED MacBook Pro and OLED iPad mini on October 27
Apple to Launch Touchscreen OLED MacBook Pro and OLED iPad mini on October 27
1 day ago
Apple Now Pushing iPhone Users Still on iOS 26 to Install iOS 27
Apple Now Pushing iPhone Users Still on iOS 26 to Install iOS 27
1 day ago
Apple Has a New M&A Chief as Ternus Reshuffles Leadership
Apple Has a New M&A Chief as Ternus Reshuffles Leadership
1 day ago
Prepare for Apple's New Home Hub With These HomeKit Accessory Deals
Prepare for Apple's New Home Hub With These HomeKit Accessory Deals
1 day ago
Tim Cook Says He's 'Not Meddling' With Apple's New CEO John Ternus
Tim Cook Says He's 'Not Meddling' With Apple's New CEO John Ternus
1 day ago
Tim Cook Explains Why He Stepped Down as Apple CEO Before iPhone Duo Launch
Tim Cook Explains Why He Stepped Down as Apple CEO Before iPhone Duo Launch
1 day ago
Apple Product Launch Announced for October 13: 'Welcome Home'
Apple Product Launch Announced for October 13: 'Welcome Home'
1 day ago
Amazon Unveils New iPad Rivals With Alexa+ and Google Play
Amazon Unveils New iPad Rivals With Alexa+ and Google Play
1 day ago
Missed Prime Day? You Can Still Score Big on Apple Devices Today
Missed Prime Day? You Can Still Score Big on Apple Devices Today
1 day ago
Apple's Cheapest 16-Inch MacBook Pro Just Got a Massive $563 Discount on Amazon
Apple's Cheapest 16-Inch MacBook Pro Just Got a Massive $563 Discount on Amazon
1 day ago
Apple Still Expected to Announce Three New Products on October 13
Apple Still Expected to Announce Three New Products on October 13
1 day ago
Leaker Jon Prosser Pushes Back as Apple Seeks His YouTube Data
Leaker Jon Prosser Pushes Back as Apple Seeks His YouTube Data
1 day ago
iPhone Air 2 Could Be as Thin as an Unfolded iPhone Duo
iPhone Air 2 Could Be as Thin as an Unfolded iPhone Duo
1 day ago
New iPad Mini Rumored to Have 60Hz OLED Display Ahead of Launch
New iPad Mini Rumored to Have 60Hz OLED Display Ahead of Launch
13 hours ago
Gurman: OLED MacBook Pro Won't Be 'Significantly Thinner'
Gurman: OLED MacBook Pro Won't Be 'Significantly Thinner'
12 hours ago
Microsoft Launches $2,599 Surface Laptop Ultra to Take on MacBook Pro
Microsoft Launches $2,599 Surface Laptop Ultra to Take on MacBook Pro
2 days ago
Google's SynthID AI Detector is Now Available to Everyone
Google's SynthID AI Detector is Now Available to Everyone
2 days ago