Google Play Will Let Developers Use Alternative Billing Systems in South Korea, While Apple Has Yet to Make Changes

The South Korean government recently passed a law that bans Apple and Google from requiring developers to use their in-app purchase systems in the App Store and Google Play respectively, and Google has now announced changes to comply with the law.

google play alternative billing
In a blog post, Google said it will be giving developers the option to add an alternative in-app billing system alongside the Play Store's billing system for Android smartphone and tablet users in South Korea. Google said the users will be able to choose which billing system to use at checkout, as seen in the example image above, and the company plans to provide developers with more details "in the coming weeks and months."

Google still plans to charge a service fee on in-app purchases completed through an alternative billing system, but it will reduce the fee by four percentage points. For the "vast majority" of developers, this means the fee will drop from 15% for transactions through Google Play's billing system to 11% for transactions through an alternate billing system.

"Like any business, we need to have a sustainable model to continue to improve our products while maintaining important user protections," said Google, in explaining why it charges a service fee on the Google Play store. "Just as it costs developers money to build an app, it costs us money to build and maintain an operating system and app store that makes those apps easily and safely accessible by consumers."

Google also warned that alternative billing systems may not offer the same security and privacy protections as Google Play's billing system.

Apple meanwhile has yet to make any changes to App Store billing in South Korea. The company previously said the law "will put users who purchase digital goods from other sources at risk of fraud, undermine their privacy protections, [and] make it difficult to manage their purchases," while making parental controls less effective.

In October, Apple told the South Korean government that it was "already in compliance with the new law and did not need to change its app store policy," according to Reuters. We've reached out to Apple for comment and we'll update this story if we hear back.

Popular Stories

iphone 16 apple intelligence

Apple Aiming to Release 'Breakthrough' New iPhone Accessory

Wednesday February 18, 2026 12:43 pm PST by
Apple is looking for a "breakthrough" with its push into wearable AI devices, including an "AirTag-sized pendant," according to Bloomberg's Mark Gurman. In a report this week, he said the pendant is reminiscent of the failed Humane AI Pin, but it would be an iPhone accessory rather than a standalone product. The pendant would feature an "always-on" camera and a microphone for Siri voice...
Apple Watch 15 Tips Every Owner Needs to Know Feature

Apple Watch: 15 Tips Every Owner Needs to Know

Thursday February 19, 2026 7:38 am PST by
Apple Watch is now eleven generations in, and packed with useful features that are easy to miss at first glance. To help you get more out of your new device, we've rounded up 15 practical tips you might not have discovered yet, including a few that long-time users often overlook. Bounce Between Two Apps On your Apple Watch, double-press the Digital Crown to see a deck of all currently...
Dynamic Island iPhone 18 Pro Feature

10 Reasons to Wait for Apple's iPhone 18 Pro

Wednesday February 18, 2026 5:12 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Friday February 20, 2026 3:21 am PST by
Apple is expected to launch a new foldable iPhone this year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that Apple will release its first foldable device in 2026. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that have been leaked about ...
Multicolored Low Cost A18 Pro MacBook Feature

Low-Cost MacBook Expected on March 4 in These Colors

Wednesday February 18, 2026 5:42 am PST by
Apple will announce its rumored low-cost MacBook at its event on March 4, with the device coming in a selection of bold color options, according to a known leaker. Earlier this week, Apple announced a "special Apple Experience" for the media in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET. Posting on Weibo, the leaker known as "Instant Digital" said that the...

Top Rated Comments

btrach144 Avatar
56 months ago
“In October, Apple told the South Korean government that it was "already in compliance with the new law and did not need to change its app store policy”

Isn’t that a straight up lie?
Score: 14 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
56 months ago
Hopefully Apple will follow Google. It’s just a matter of time.
Score: 7 Votes (Like | Disagree)
56 months ago
If Google charges a fee of their choosing, I don't see how this accomplishes anything. Apple should do the same thing but charge the same 15% they always do. Technically, they will have multiple payment systems that follows the law. The only difference is that you pay more to use something else. lol. I think these laws are nonsense. These are Googles and Apples store and OS, they have the right to charge what they want and people have the right to buy their devices or not. Governments should stay out of the market place.

With Google' solution, their 11% plus the other payment provider mark up will generally be the same cost as just using Google's payment method. Anyone that would take the risk of using the other payment methods without saving any money is crazy.
Score: 7 Votes (Like | Disagree)
56 months ago

“In October, Apple told the South Korean government that it was "already in compliance with the new law and did not need to change its app store policy”

Isn’t that a straight up lie?
That's why the "we follow local laws" excuse is terrible. Yes, when it comes to remove dissident apps or the Quran, not when it affects profits
Score: 5 Votes (Like | Disagree)
Michael Scrip Avatar
56 months ago

Apple and Google have created a situation where they are a duopoly.
Apple and Google didn't create a situation. In fact... they were LATE to the smartphone game.

There were PLENTY of platforms before them. Big ones, too. Symbian, Palm, Blackberry, Windows Mobile, etc.

But those other guys couldn't survive.

You could say it was those other guys' FAILURES that created a duopoly.
Score: 4 Votes (Like | Disagree)
dwaite Avatar
56 months ago

Saying go do your payments, but we are still going to charge you 11%....even though we did nothing as a middle man in the transaction, goes against the spirit of the laws and regulations being passed and discussed.... I can only see this backfiring and causing more strict regulation.
A transaction that was initiated because of an application built on top of Google Play services, being sold under an agreement with Google Play which includes an agreement around proceeds on initial app sale and on subscriptions and one-time purchases made within the app.

The "no middleman" alternative is to not use Google Play services, not list on Google Play, and do your own marketing/listing to convince users to side-load your app.

The reality is that 'small developers' are going to get little direct value from going outside the Play store. What you'll see is:

* alternative stores with varying degrees of success and varying fee structures
* large companies pushing to side-load apps both to realize more of the revenue and to work around any business restrictions in the store agreement.
Score: 4 Votes (Like | Disagree)