Retail Demo Unit Suggests Apple Considered 'Apple Watch Pro' Branding

A file within an Apple Watch retail demo unit suggests that at some point, Apple considered using "Apple Watch Pro" branding for some models of its smartwatch.

apple watch pro
The file, shared by Apple Demo on Twitter, dated February 26, 2015, is contained within a folder of other Apple Watch logos, including a logo for the Apple Watch Edition and Apple Watch Sport. The image suggests that at some point, Apple considered using its "Pro" nomenclature for the Apple Watch, possibly for the higher-end stainless steel models, as indicated on Twitter.


Apple uses its "Pro" branding for its high-end products, specifically devices that offer more features than the standard model of that product. The iPhone 13 Pro and ‌iPhone 13 Pro‌ Max, for example, both feature improved cameras, displays, and a LiDAR sensor, features not offered on the baseline iPhone 13. Apple uses its "Pro" branding across its major product categories, including the iPad, Mac, iPhone, and AirPods.

An “Apple Watch Pro” would presumably be a model that includes more premium features or design elements compared to the standard Apple Watch. "Apple Watch Pro" may have also been an alternative name to "Apple Watch Edition," a line of Apple Watch models that currently come in titanium cases.

Top Rated Comments

AeroEngineer Avatar
5 weeks ago
Ah yes, a pro watch, bringing you high performance time telling.
Score: 38 Votes (Like | Disagree)
Michael Scrip Avatar
5 weeks ago
If everything is Pro... then nothing is Pro...

?
Score: 26 Votes (Like | Disagree)
Joe_ Avatar
5 weeks ago
“Our most advanced watch we have ever created”

Now starting at $1,500! *crowd goes wild*
Score: 20 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
5 weeks ago
What's a professional watch?
Score: 15 Votes (Like | Disagree)
BvizioN Avatar
5 weeks ago
Fast Forward few years and we will be reading on how Apple considered "Polishing Cloth PRO" name.
Score: 10 Votes (Like | Disagree)
Sakurambo-kun Avatar
5 weeks ago
I sometimes think back to what Steve did to Apple's bloated product line when he took over. What would he make of it now?

This "pro" stuff is such nonsense outside of PCs. Even then it's tenuous at best. I have an iPhone 13 "pro". I'm a professional user of a telephone. I feel so important. And how does one tell the time professionally?

Apple's naming department, assuming they have one and don't just rely on Tim's fever dreams, needs to be fired.
Score: 9 Votes (Like | Disagree)

Related Stories

apple watch series 7 mystery

Apple Once Considered Launching an 'Apple Watch Pro'

Friday October 29, 2021 2:21 am PDT by
Apple's plans for an "Apple Watch Pro" recently emerged, indicating that the company was considering a "Pro" moniker for a high-end smartwatch. According to files on an Apple Watch demonstration unit used in retail stores from 2015, Apple considered using the brand name "Apple Watch Pro" for some smartwatch models around the time of the Apple Watch's launch. The information was shared by...
Rugged Apple Watch Text Feature

Rugged Apple Watch 'Explorer Edition' Could Arrive Next Year

Friday July 2, 2021 3:11 am PDT by
Apple is considering offering an "Explorer Edition" variant of the Apple Watch that features a more rugged casing as soon as next year, according to reliable Bloomberg journalist Mark Gurman. Gurman's report explains that Apple may release a rugged Apple Watch model to offer an appropriate option for individuals who need a more durable smartwatch:Apple Inc. is considering launching an...
apple watch 6s 202009

Apple Discontinues Apple Watch Series 6 as Series 7 Pre-Orders Begin

Friday October 8, 2021 7:03 am PDT by
The Apple Watch Series 6, introduced by Apple in September of last year, has been discontinued following the launch of the new Apple Watch Series 7. Following pre-orders of the Apple Watch Series 7 opening up earlier today, Apple has removed the Series 6 from its website, no longer offering it to purchase for customers. The Apple Watch Series 7 replaces the Series 6 and now leaves the Apple...
apple watch cellular holiday

Best Black Friday Apple Watch Deals Still Available

Friday November 26, 2021 4:55 am PST by
The Apple Watch always makes a great gift around the holiday season, and for Black Friday 2021 we're tracking a few solid offers on numerous models of the Apple Watch. In this article, you'll find the best Black Friday sales on the new Apple Watch 7, but the best money-saving discounts will be found on older models like the Apple Watch Series 3 and SE. Note: MacRumors is an affiliate partner...
Apple Watch Series 7 Pink and Green Feature

First Apple Watch Series 7 Orders Arriving to Customers in New Zealand and Australia

Thursday October 14, 2021 3:13 pm PDT by
It's Friday, October 15 in New Zealand and Australia, which means it's Apple Watch Series 7 launch day. Customers in that part of the world are always the first to get their hands on new devices due to time zone differences. Apple Watch Series 7 models are now beginning to arrive to customers who pre-ordered on Friday, October 8, and new Apple Watch owners are sharing photos on Instagram,...
SB LL MB Apple Watch

Original Apple Watch Added to Apple's 'Vintage Product' List

Thursday September 30, 2021 10:30 am PDT by
Apple today updated its list of vintage and obsolete products to add the 38mm and 42mm Apple Watch models to the vintage list, marking the first time that the Apple Watch has been included. The first Apple Watch was introduced more than six years ago in April 2015, with the "Series 1" replacement and Series 2 upgrade following in 2016. Apple has continued on updating the Apple Watch each...
applewatchs6bloodoxygen2

Apple Watch Series 8 Suppliers Developing Blood Glucose Monitoring Components

Monday October 25, 2021 3:34 am PDT by
Apple's suppliers are currently developing components for next-generation sensors in the Apple Watch Series 8 that will allow users to measure their blood glucose level, according to a new report. According to a paywalled report from DigiTimes, Apple and its suppliers have begun working on short-wavelength infrared sensors, a commonly used sensor type for health devices. The new sensors,...
apple watch dock 1

Proprietary Dock Apple Uses to Wirelessly Troubleshoot Apple Watch Series 7 Surfaces in Regulatory Database

Friday October 15, 2021 10:26 am PDT by
The Apple Watch Series 7 models lack a diagnostic port under the band, which means Apple has to use another means to troubleshoot and restore Apple Watches that come in for repair. Apple Watch Series 7 models are equipped with a module that enables 60.5GHz wireless data transfer as we discovered in FCC documents in September, with that data transfer capability designed to be used with a...
apple watch series 7 green

Apple Executives Discuss Optimizations for Larger Apple Watch Series 7 Display, Lack of Third-Party Watch Faces

Tuesday October 26, 2021 8:01 am PDT by
watchOS on the Apple Watch Series 7 is optimized for its larger display. Now, Apple executives Alan Dye and Stan Ng have explained some of the rationale behind watchOS's tweaks for the Series 7 in an interview with CNET. Alan Dye is Apple's vice president of interface design and Stan Ng is the company's vice president of product marketing. They explained that Apple chose to increase the...
Apple watch series 5 new case material made of titanium 091019

Titanium Apple Watch Series 6 Models Currently Widely Unavailable

Sunday August 1, 2021 6:21 am PDT by
Models of the Apple Watch Series 6 with titanium cases part of the "Apple Watch Edition" collection is currently widely unavailable for pick-up in several of Apple's retail stores in the United States and is unavailable entirely for delivery in major markets. Noted by Bloomberg's Mark Gurman in the latest edition of his "Power On" newsletter, titanium models of the Apple Watch Series 6,...