Apple Now Most Popular Watch Brand Among Upper-Income U.S. Teens, Unseating Rolex
Apple is now the most popular watch brand among upper-income teenagers in the United States, a new survey by Piper Sandler has shown.
Teen smartwatch ownership has climbed from 30 percent in the fall of 2020 to 35 percent in the fall of 2021. 30 percent of teens now own an Apple Watch, an increase of five percent from the same time last year. Apple now has an 86 percent market share among teen smartwatch owners.
Rolex was previously the reigning most popular watch brand among upper-income teens, but Apple is now the most popular watch brand in this demographic. In the spring of this year, only 13 percent of teens intended to buy an Apple Watch, but this has now increased slightly to 15 percent.
The survey also showed that 30 percent of teens use a fitness app when working out, and 50 percent of these users use an Apple app. In addition, AirPods are owned by 67 percent of teens.
87 percent of teens own an iPhone and 88 percent expect their next smartphone to be an iPhone. These are almost record-high levels. 20 percent of teens currently own an iPhone 12 model, but the iPhone 13 lineup is expected to motivate upgrades and more than 22 percent of teens expect to upgrade to an iPhone 13 model this year.
Apple Pay is the second most popular payment method among teens, but cash is still the most popular. This means that Apple Pay is now more popular than the likes of prepaid cards and PayPal.
Around half of the teenagers in the U.S. are concerned about being tracked online, but 56 percent are not interested in iCloud+, which offers privacy features such as Hide My Email and iCloud Private relay.
The findings are part of Piper Sandler's semi-annual "Taking Stock With Teens" survey, which highlights the trends and brand preferences from 10,000 teens with an average age of 15.8 years across 44 U.S. states, and research cited in an investor note seen by Apple 3.0.
Popular Stories
Apple made the first beta of iOS 17.2 available to developers in October. Since then we've seen two more betas, and with each iteration Apple continues to add more new features and changes, many of which users have been anticipating for quite a while. Below, we've listed 26 new things that are coming to your iPhone when the finalized version is publicly released in December. 1. Help You...
With all the discounted deals on Apple tech currently available, you might be thinking about upgrading your Apple Watch or buying one for the first time. But if your current smartwatch is doing its job just fine and it's only the idea of a good deal that's piqued your interest, it could be worth holding out until next year when Apple unveils its latest and greatest version. There are already ...
Black Friday 2023 has officially ended, but we're still tracking some of the best deals of the year on Apple products like AirPods, iPad, iPhone, MacBook, and many more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically, in this article we're...
Cyber Week has taken the place of Black Friday, and you'll find some of the same deals still around for the next few days, although many from Black Friday have now expired. This includes dozens of record low prices on Apple products like AirPods, iPad, Apple Watch, MacBook, iPhone, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
Over 800 days have passed since Apple last updated the iPad mini, as outlined in the MacRumors Buyer's Guide. Fortunately, a new iPad mini is rumored to be released next year, and we have outlined what to expect from the device below. Apple released the current iPad mini in September 2021, with new features at the time including a larger 8.3-inch display, a USB-C port, a Touch ID power...
Top Rated Comments
1) First off, teens of any class have never been the target for Rolex. We have to be talking about teens of billionaire parents here.
2) You can't buy a Rolex these days even if you want to. I've been on the waiting list for an Oyster Perpetual (easiest one to get) for 9 months. I'm not expecting to get a call on my Daytona for at least 10 years.
3) Anyone who is buying a Rolex is getting them on the grey market - and I doubt those metrics are being counted.
4) People don't buy a new Rolex every year. They buy one and it lasts for a lifetime. That's the whole point of an automatic watch.
What an insane report.