Apple Now Most Popular Watch Brand Among Upper-Income U.S. Teens, Unseating Rolex
Apple is now the most popular watch brand among upper-income teenagers in the United States, a new survey by Piper Sandler has shown.
Teen smartwatch ownership has climbed from 30 percent in the fall of 2020 to 35 percent in the fall of 2021. 30 percent of teens now own an Apple Watch, an increase of five percent from the same time last year. Apple now has an 86 percent market share among teen smartwatch owners.
Rolex was previously the reigning most popular watch brand among upper-income teens, but Apple is now the most popular watch brand in this demographic. In the spring of this year, only 13 percent of teens intended to buy an Apple Watch, but this has now increased slightly to 15 percent.
The survey also showed that 30 percent of teens use a fitness app when working out, and 50 percent of these users use an Apple app. In addition, AirPods are owned by 67 percent of teens.
87 percent of teens own an iPhone and 88 percent expect their next smartphone to be an iPhone. These are almost record-high levels. 20 percent of teens currently own an iPhone 12 model, but the iPhone 13 lineup is expected to motivate upgrades and more than 22 percent of teens expect to upgrade to an iPhone 13 model this year.
Apple Pay is the second most popular payment method among teens, but cash is still the most popular. This means that Apple Pay is now more popular than the likes of prepaid cards and PayPal.
Around half of the teenagers in the U.S. are concerned about being tracked online, but 56 percent are not interested in iCloud+, which offers privacy features such as Hide My Email and iCloud Private relay.
The findings are part of Piper Sandler's semi-annual "Taking Stock With Teens" survey, which highlights the trends and brand preferences from 10,000 teens with an average age of 15.8 years across 44 U.S. states, and research cited in an investor note seen by Apple 3.0.
Popular Stories
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...
