Windows Microsoft Store Adds Support for Alternate App Stores Like Epic Games

Microsoft today announced that it is opening up the Microsoft Store for Windows to third-party storefront apps, including the Epic Games Store and the Amazon Appstore. Epic and Amazon's stores will be discoverable on the Microsoft Store for Windows and can be downloaded like any other app.

microsoft epic games
As a reason for the change, Microsoft said that it wants to ensure that its "business terms are fair" and also to "help promote innovation."

Our commitment to being an 'open Store for an open platform' isn't just about the various technical underpinnings of how apps are built. It's also about making sure our business terms are fair and help promote innovation. For instance, the Microsoft Store on Windows no longer requires app developers to share revenue with Microsoft, when apps manage their own in-app payment systems.

In that spirit, today we're announcing another significant update to our Microsoft Store on Windows policies, which will allow third-party storefront apps to be discoverable in the Microsoft Store on Windows.

Support for third-party app store options is what ‌Epic Games‌ has been pushing for in its ongoing legal battle with Apple, but Apple has no intention of implementing support for such a feature. Apple has argued that third-party app stores or sideloading apps would compromise the privacy and security of iOS devices.

Two major Apple competitors, Google and Microsoft, now support alternate app installation options on their platforms, something that could potentially sway regulators working on antitrust legislation in the United States and other countries.

‌Epic Games‌ was not successful in its efforts to convince the court that Apple needs to be forced to allow alternate app stores, and ‌Epic Games‌ is now appealing the ruling in the Epic v. Apple lawsuit. There was one win to come out of the dispute, though, with the judge ruling that Apple must allow developers to offer a button or a link to their websites where non-in-app purchase payment options are available.

Microsoft has been involved in the ongoing antitrust investigations that Apple and Google are facing in the United States, but not on the side of the tech companies. Microsoft president Brad Smith said in June that it's time for regulators to investigate App Stores.

Back in 1999, Microsoft lost an antitrust case and was accused of maintaining a monopoly in the PC market. Microsoft was forced to submit to oversight and was required to share its APIs with third-party companies.

Top Rated Comments

Quu Avatar
17 months ago
Can't wait for them to add the same stores on the XBOX. Oh they won't be doing it on there? weird.

Maybe it's because no one uses the Windows Store on PC so they don't care about it.
Score: 45 Votes (Like | Disagree)
jimbobb24 Avatar
17 months ago
This is clever way to stick it to Apple and Google. Microsoft probably not making a ton on their App Store and it’s not integral to their strategy. So this makes them look open and accommodating while isolating Apple and Google for attacks by competitors and politicians.
Score: 27 Votes (Like | Disagree)
RyanNSkolnick Avatar
17 months ago

Microsoft proved years ago that you can make a secure OS without having to lock down the application distribution model. All Apple does is try to keep their cash cow making money.
I would call Windows many things. Secure is not one of them
Score: 21 Votes (Like | Disagree)
senttoschool Avatar
17 months ago

This is clever way to stick it to Apple and Google. Microsoft probably not making a ton on their App Store and it’s not integral to their strategy. So this makes them look open and accommodating while isolating Apple and Google for attacks by competitors and politicians.
This is correct. People don't use the MS Store to make purchases nearly as often as they do on iOS and Android.

If it did, Microsoft would have never done this.

100% PR move.

This is Microsoft saying, "See, we're fair. Please don't investigate our anticompetitive practices in Office/Teams/Enterprise. Go after Apple and Google. They're the bad guys."
Score: 18 Votes (Like | Disagree)
leman Avatar
17 months ago
This is a funny PR stunt. Of course, Epic game store is already available on Windows (you just have to download their app from the epic website). By integrating alternative stores into their Windows store, Microsoft is a) drawing attention to their own store and b) opens up a possibility to block free software installs in the future.

P.S. And of course, Epic game store is also available on macOS.
Score: 13 Votes (Like | Disagree)
NU7Wma@HP_HGUVGiurpf Avatar
17 months ago
Apple doesn't care about doing the right thing anymore. Microsoft does.
Score: 9 Votes (Like | Disagree)

Popular Stories

iPhone trade in

Apple Adjusts Trade-In Values for iPhones, Macs, and More

Wednesday January 25, 2023 9:40 am PST by
After announcing new Mac and HomePod models last week, Apple adjusted its trade-in values for select devices in the United States. iPhone trade-in values decreased by up to $80, and most Android smartphones also went down. Mac trade-in values remained unchanged or increased by up to $40 depending on the model, while some Apple Watch models increased in value and others decreased. Trade-in...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Pro Expected Later This Year With These 7 Exclusive Features

Tuesday January 24, 2023 4:53 pm PST by
Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max are expected to be announced in September as usual. Already, rumors suggest the devices will have at least seven exclusive features not available on the standard iPhone 15 and iPhone 15 Plus. An overview of the seven features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17...
Mac mini M2 2023

New 256GB Mac Mini and 512GB MacBook Pro Have Slower SSD Speeds Than Previous Models

Tuesday January 24, 2023 1:11 pm PST by
While the new Mac mini with the M2 chip has a lower $599 starting price, the base model with 256GB of storage has slower SSD read and write speeds compared to the previous-generation model with the M1 chip and 256GB of storage. A teardown of the new Mac mini shared by YouTube channel Brandon Geekabit reveals that the 256GB model is equipped with only a single 256GB storage chip, while the...
apple tv 4k red image

Apple Releases tvOS 16.3

Tuesday January 24, 2023 10:10 am PST by
Apple today released tvOS 16.3, the third major point update to the tvOS 16 operating system that originally came out in September. Available for the Apple TV 4K and Apple TV HD, tvOS 16.3 comes six weeks after tvOS 16.2, an update that added Apple Music Sing. The tvOS 16.3 update can be downloaded over the air through the Settings app on the ‌‌‌‌Apple TV‌‌‌‌ by going to System > Software...
watchOS 9 Feature

Apple Releases watchOS 9.3 With New Watch Face, Bug Fixes

Monday January 23, 2023 10:06 am PST by
Apple today released watchOS 9.3, the third major update to the watchOS 9 operating system that first launched in September. watchOS 9.3 comes over a month after watchOS 9.2, an update that added new Workout functionality and Crash Detection optimizations. watchOS 9.3 can be downloaded for free through the Apple Watch app on the iPhone by opening it up and going to General > Software Update. ...
iOS 16

iOS 16.3 for iPhone Launching Next Week With These 4 New Features

Friday January 20, 2023 11:43 am PST by
In a recent press release, Apple confirmed that iOS 16.3 will be released to the public next week. The software update will be available for the iPhone 8 and newer and includes a handful of new features, changes, and bug fixes. Below, we've recapped bigger features in iOS 16.3, including support for physical security keys as a two-factor authentication option for Apple ID accounts, worldwide ...
maxresdefault

Hands-On With the New M2 Pro Mac Mini

Tuesday January 24, 2023 1:45 pm PST by
The new M2-series MacBook Pro and Mac mini models launched today, marking the debut of the first M2 Pro and M2 Max chips. We have the M2 Pro Mac mini on hand, and thought we'd take a look at the machine and do a series of benchmarks to see how it fits into Apple's lineup. Subscribe to the MacRumors YouTube channel for more videos. Base model Mac mini machines come with either an M2 or M2 Pro...
Ventura Macs Feature Blue

Apple Releases macOS Ventura 13.2

Monday January 23, 2023 10:09 am PST by
Apple today released macOS Ventura 13.2, the second major update to the macOS Ventura operating system initially released in October. macOS Ventura 13.2 comes more than a month after macOS Ventura 13.1, an update that added the Freeform app and other changes. The ‌macOS Ventura‌ 13.2 update can be downloaded for free on all eligible Macs using the Software Update section of System...