iPhone 13 Pro Pre-Orders Off to Promising Start With Strong Early Demand, Says Analyst
While it has been many years since Apple stopped providing first weekend sales numbers for new iPhones, Morgan Stanley analyst Katy Huberty today said that iPhone 13 Pro pre-orders are "off to a promising start" with "strong early demand."
Huberty based her opinion off of Apple's delivery estimates for iPhones, which she has been tracking for many years. Shortly after pre-orders began last Friday, delivery estimates for the iPhone 13 Pro and iPhone 13 Pro Max began slipping into October, with Huberty having calculated the average lead time at around 27 days. She said this is the second longest lead time on the first day of pre-orders amongst all iPhone models launched over the past five years, surpassed only by the iPhone X in 2017.
As of last Friday, Huberty said the iPhone 13 mini was faring better with a lead time of 3.1 days, while the standard iPhone 13 faced no delays.
As with every iPhone launch, it is possible that lengthy delivery estimates are a function of low supply rather than high demand, but Huberty said Morgan Stanley's supply chain checks indicate minimal near-term component headwinds for iPhones and concluded that these long lead times "are at least partly a function of strong early demand."
All four iPhone 13 models will begin arriving to customers and launch in stores on Friday, September 24. Key features across the iPhone 13 lineup include a faster A15 Bionic chip, camera improvements, longer battery life, and a smaller notch. The two Pro models also feature a ProMotion display with a variable refresh rate up to 120Hz.
Popular Stories
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues.
The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+.
What's Apple Fitness+ Planning for the New Year?
Something Big is Coming to Apple Fitness+
The Countdown Begins. Apple Fitness+ 2026 is Almost Here
2026 Plans Still Under ...
Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones.
Subscribe to the MacRumors YouTube channel for more ...
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now.
Subscribe to the MacRumors YouTube channel for more videos.
Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
iPhone 17 Pro and Pro Max owners are having trouble with the speakers of their devices, and have complained about a static or hissing noise that occurs when the iPhone is charging.
There are multiple discussions about the issue on Reddit, the MacRumors forums, and Apple's Support Community, where affected users say there is a noticeable static noise "like an old radio." Some people report...
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices.
Below, we have recapped 12 features rumored for the iPhone 18 Pro models.
The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras
Under-screen Face ID
Front camera in...
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones.
iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features.
Liquid Glass Slider on Lock Screen
A new slider in the Lock...
Samsung kicked off a new end-of-the-year sale this week, introducing great deals on monitors, TVs, Galaxy smartphones, and home appliances. Many of these deals are the exact same all-time low prices we tracked during Black Friday and Cyber Monday.
Note: MacRumors is an affiliate partner with Samsung. When you click a link and make a purchase, we may receive a small payment, which helps us keep ...
2025 was a significant year of advancement for Apple's software, with a noticeable focus on visual design, productivity, and communication.
While Apple introduced and continued to iterate on a wide range of features throughout the year, several additions stood out for their scope and practical impact across multiple devices. As the year comes to an end, these five new features provide a...
