iPhone 13 Pro Pre-Orders Off to Promising Start With Strong Early Demand, Says Analyst

While it has been many years since Apple stopped providing first weekend sales numbers for new iPhones, Morgan Stanley analyst Katy Huberty today said that iPhone 13 Pro pre-orders are "off to a promising start" with "strong early demand."

iPhone 13 Pro Feature Blue
Huberty based her opinion off of Apple's delivery estimates for iPhones, which she has been tracking for many years. Shortly after pre-orders began last Friday, delivery estimates for the iPhone 13 Pro and iPhone 13 Pro Max began slipping into October, with Huberty having calculated the average lead time at around 27 days. She said this is the second longest lead time on the first day of pre-orders amongst all iPhone models launched over the past five years, surpassed only by the iPhone X in 2017.

As of last Friday, Huberty said the iPhone 13 mini was faring better with a lead time of 3.1 days, while the standard iPhone 13 faced no delays.

As with every iPhone launch, it is possible that lengthy delivery estimates are a function of low supply rather than high demand, but Huberty said Morgan Stanley's supply chain checks indicate minimal near-term component headwinds for iPhones and concluded that these long lead times "are at least partly a function of strong early demand."

All four iPhone 13 models will begin arriving to customers and launch in stores on Friday, September 24. Key features across the iPhone 13 lineup include a faster A15 Bionic chip, camera improvements, longer battery life, and a smaller notch. The two Pro models also feature a ProMotion display with a variable refresh rate up to 120Hz.

Related Roundups: iPhone 13, iPhone 13 Pro
Related Forum: iPhone

Top Rated Comments

orbital~debris Avatar
20 months ago

delivery estimates for iPhones, which she has been tracking for many years.
This is one seriously late parcel!
Score: 16 Votes (Like | Disagree)
easy4lif Avatar
20 months ago
ended up ordering a pro max for myself and a pro for my girlfriend. def worth it!
Score: 10 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
20 months ago
Yay! This news gets reported every year :)
Score: 8 Votes (Like | Disagree)
Appleuser823 Avatar
20 months ago

ended up ordering a pro max for myself and a pro for my girlfriend. def worth it!
You already think it’s worth it? You haven’t even received the product yet… Nobody haven’t even reviewed it yet and still you comment here that you bought 2 iPhones and try to convince yourself it’s worth it. Jesus Christ the world is weird these days.
Score: 6 Votes (Like | Disagree)
adamjackson Avatar
20 months ago
Easiest research note this analyst ever had to publish. "New iPhone selling well" LOL
Score: 6 Votes (Like | Disagree)
magicschoolbus Avatar
20 months ago
Not surprised. The carrier deals are really good right now; and theres obviously a large push to get people into 5G.
Score: 6 Votes (Like | Disagree)

Popular Stories

iOS 17 on Phone Feature

Gurman: iOS 17 to Provide Several 'Most Requested Features'

Sunday March 26, 2023 6:05 am PDT by
Apple changed the strategy for iOS 17 later in its development process to add several new features, suggesting that the update may be more significant than previously thought, Bloomberg's Mark Gurman reports. In January, Gurman said that iOS 17 could be a less significant update than iPhone updates in previous years due to the company's intense focus on its long-awaited mixed-reality...
iOS 16

iOS 16.4 Will Add These 8 New Features to Your iPhone

Sunday March 26, 2023 8:06 am PDT by
Following nearly six weeks of beta testing, iOS 16.4 is expected to be released to the public as soon as this week. The software update includes a handful of new features and changes for the iPhone 8 and newer. To install an iOS update, open the Settings app on the iPhone, tap General → Software Update, and follow the on-screen instructions. Below, we have recapped eight new features and...
apple mixed reality headset concept by david lewis and marcus kane

Some Apple Employees Seriously Concerned About Mixed-Reality Headset as Announcement Draws Closer

Sunday March 26, 2023 8:25 am PDT by
Some Apple employees are concerned about the usefulness and price point of the company's upcoming mixed-reality headset, The New York Times reports. Apple headset concept by David Lewis and Marcus Kane Initial enthusiasm around the device at the company has apparently become skepticism, according to eight current and former Apple employees speaking to The New York Times. The change of tone...
iOS 16

Apple Releases iOS 16.4 With New Emoji, Safari Web Push Notifications, Beta Changes, Voice Isolation for Calls and More

Monday March 27, 2023 10:03 am PDT by
Apple today released iOS 16.4, the fourth major update to the iOS 16 operating system that initially came out last September. iOS 16.4 comes two months after the launch of iOS 16.3, an update that added Security Keys for Apple ID. iOS 16‌.4 and iPadOS 16.4 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. It can take a few minutes...
Steve Jobs Theater dusk

Apple Reportedly Demoed Mixed-Reality Headset to Executives in the Steve Jobs Theater Last Week

Sunday March 26, 2023 5:53 am PDT by
Apple showcased its mixed-reality headset to the company's top 100 executives in the Steve Jobs Theater last week, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that the "momentous gathering" is a "key milestone" ahead of the headset's public announcement planned for June. The event was intended to rally Apple's top members of...
top stories 25mar2023

Top Stories: iPhone 15 Pro Design Leak, iOS 16.4 Coming Soon, and More

Saturday March 25, 2023 6:00 am PDT by
We're still almost six months away from the official unveiling of the iPhone 15 lineup, but it seems like every day we're learning more about what to expect from the next-generation models. Notably, this week gave us our clearest look yet at what appear to be some changes for the volume and mute control hardware. iOS 16.4 and associated releases are also right around the corner with some new ...
apple tv 4k red image

Apple Releases tvOS 16.4 for Apple TV 4K and Apple TV HD

Monday March 27, 2023 10:00 am PDT by
Apple today released tvOS 16.4, the fourth major point update to the tvOS 16 operating system that came out last September. Available for the Apple TV 4K and Apple TV HD, tvOS 16.4 comes two months following the release of tvOS 16.3. The tvOS 16.4 update can be downloaded over the air through the Settings app on the ‌‌‌‌Apple TV‌‌‌‌ by going to System > Software Update....