Apple Online Store Goes Down Ahead of 'California Streaming' Apple Event Later Today

Ahead of the "California streaming" Apple event later today, the online Apple Store has gone down in preparation for the launch of the iPhone 13, Apple Watch Series 7, and possibly the third-generation AirPods.

apple store down feature
Apple typically takes down its online store hours ahead of a product launch to prepare the storefront for the new devices. Like the past several events, today's Apple event will take place digitally and will feature pre-recorded segments from Apple Park, streamed on Apple's website, via the Apple TV, as well as on YouTube.

MacRumors will have in-depth coverage of Apple's event across our platforms, including a live blog on our website and live tweets via @MacRumorsLive on Twitter, so be sure to follow to keep track of everything Apple announced.

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Top Rated Comments

xxray Avatar
37 months ago
Why do they have to take the whole store down for a new product?

[ISPOILER]Edit: this was a joke in reference to the comment above me[/ISPOILER]
Score: 15 Votes (Like | Disagree)
whirldy Avatar
37 months ago
“Streaming…” ? AIR PORT EXTREME makes a comeback! ?
Score: 10 Votes (Like | Disagree)
dantracht Avatar
37 months ago
Like clockwork.

Also got my comment in ahead of @TheYayAreaLiving!
Score: 9 Votes (Like | Disagree)
Eddy Munn Avatar
37 months ago
In before 'Why do they have to take the whole store down for a new product?'
Score: 9 Votes (Like | Disagree)
ProfessionalFan Avatar
37 months ago

Because their store is still stuck in 1995.

Taking an online website down for HALF A DAY to add a product or too is ridiculous. Could you imagine anyone else doing this?
It is for hype, not for a technical limitation.
Score: 7 Votes (Like | Disagree)
contacos Avatar
37 months ago
The hype is real. Imagine being one of those fools that just bought an iPhone 12 a few hours ago ?
Score: 6 Votes (Like | Disagree)