Ahead of the "California streaming" Apple event later today, the online Apple Store has gone down in preparation for the launch of the iPhone 13, Apple Watch Series 7, and possibly the third-generation AirPods.
Apple typically takes down its online store hours ahead of a product launch to prepare the storefront for the new devices. Like the past several events, today's Apple event will take place digitally and will feature pre-recorded segments from Apple Park, streamed on Apple's website, via the Apple TV, as well as on YouTube.
MacRumors will have in-depth coverage of Apple's event across our platforms, including a live blog on our website and live tweets via @MacRumorsLive on Twitter, so be sure to follow to keep track of everything Apple announced.
Tuesday September 14, 2021 1:00 am PDT by Tim Hardwick
Twitter has added a unique "like" animation for Apple's "California streaming" event set to take place later on Tuesday. Time to shine#AppleEvent pic.twitter.com/K65FBt7wlV— Hashflags (@hashflagsio) September 14, 2021 The brief animation reflects the luminescent Apple logo graphics used to promote the Apple event, before turning round and changing into the typical love heart. Apple began ...
Tuesday September 14, 2021 12:54 pm PDT by Juli Clover
For those that missed Apple's California Streaming event this morning, the full hour and 20 minute long keynote can be watched both on YouTube and through Apple's Events website.
Apple also debuted several new videos during the event, which have also been uploaded to YouTube separately. The videos feature the iPhone 13 Pro, iPhone 13, iPad mini, and Apple Watch Series 7, along with...
Tuesday September 7, 2021 9:03 am PDT by Juli Clover
Apple today announced that it will be holding a special event on Tuesday, September 14 at 10:00 a.m. The event will take place at the Steve Jobs Theater on the Apple Park campus in Cupertino, California.
As with WWDC and last year's fall events, this new event will be held digitally with no members of the media invited to attend in person. Apple will likely provide pre-taped segments for...
Tuesday September 14, 2021 1:08 am PDT by Sami Fathi
A new rumor suggests that Apple may debut its updated baseline ninth-generation iPad later today, as part of several new product announcements for its "California streaming" event.
According to the Weibo account @PandaIsBald, who has shared information regarding iPhone 13 pre-order dates in the past, Apple plans to release the new ninth-generation iPad during or possibly after today's event. ...
Apple is planning to hold multiple product events in September, rather than its strategy from last year to break up its fall product launches into three separate events split across September, October, and November, according to sources who spoke to DigiTimes.
In a new paywalled report today, the publication states that Apple will "host a series of product launch conferences in September,"...
Tuesday September 7, 2021 1:21 pm PDT by Tim Hardwick
A new unique #AppleEvent "hashflag" has surfaced on Twitter for next week's "California Streaming" all-digital Apple event to increase visibility and maximize hype on the social media network.
The custom Twitter hashtag includes a multi-colored Apple logo, and it's live as of 1:00 p.m. Pacific Time. Apple has used the little icons next to hashtags on Twitter for all its previous events...
Sunday September 5, 2021 11:49 pm PDT by Tim Hardwick
Despite the Apple Watch Series 7 reportedly facing production issues, Apple still plans to announce the new smartwatch alongside the iPhone 13 at its usual September event, but the device will be available in limited quantities at launch, according to Bloomberg journalist Mark Gurman.
In the latest edition of his Power On newsletter, Gurman outlines three potential outcomes of Apple's...
Monday October 18, 2021 5:36 am PDT by Tim Hardwick
With Apple's "Unleashed" event just hours away, the focus has understandably been on the new MacBook Pro models that are expected to debut, but rumors suggest we could also see the company unveil a new Mac mini with a new design and a faster Apple silicon processor. Here's what we've heard from sources over the past year.
Kicking things off, Bloomberg's Mark Gurman in May said that Apple was ...
Apple's AirPods have been credited with saving a woman's life after a potentially fatal fall, People reports.
When a 60-year-old florist in New Jersey tripped and hit her head in her studio, she lost consciousness and awoke heavily bleeding. With nobody around to call for help, she realized she had her AirPods in, and used a "Hey Siri" command to call 911. An operator was able to stay on the ...
Sunday January 23, 2022 10:32 am PST by Juli Clover
Apple is working on a number of new products that are set to launch this fall, and Bloomberg's Mark Gurman says that it will be "the widest array" of new devices that Apple has introduced in its history.
In his latest "Power On" newsletter, Gurman explains that Apple is working on four new flagship iPhones (iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max), an updated low-end Ma...
Sunday January 23, 2022 2:59 am PST by Tim Hardwick
Apple has always emphasized the depth of thought that goes into the design of its products. In the foreword to Designed by Apple in California, a photo book released by the company in 2016, Jony Ive explains how Apple strives "to define objects that appear effortless" and "so simple, coherent and inevitable that there could be no rational alternative."
But every once in a while even Apple...
As we roll into the latter half of January, we're starting to hear more about a potential spring Apple event, which is likely to take place in March or April. There are a number of potential announcements on deck, so an event would be a good opportunity for Apple to get them all out there.
We've also been going back and forth on some iPhone 14 rumors, and we've taken a look at a number of...
Monday January 24, 2022 9:20 am PST by Juli Clover
AT&T today announced the launch of upgraded AT&T Fiber plans, which support speeds of up to 5 Gigabits for some customers. There are two separate plans, one "2 GIG" plan and one "5 GIG" plan, available to new and existing AT&T Fiber subscribers.
According to AT&T, the new plans are available to nearly 5.2 million customers across 70 metro areas including Los Angeles, Atlanta, Chicago, San...
Three months after their launch, the 14-inch and 16-inch MacBook Pros continue to experience high demand and seemingly short supply, with shipping dates for both models stretching into multiple weeks in several of Apple's key markets.
In the United States, the baseline 14-inch MacBook Pro with the M1 Pro chip is estimated to ship in three to four weeks, promising an arrival by at least...
Following months of bleak news about Peloton's "precarious state," including the revelation that it has halted production of its bikes and treadmills, Apple is being floated as a potential buyer of Peloton's troubled fitness business.
Yesterday, CNBC reported that Peloton will temporarily stop production of its connected fitness products due to a "significant reduction" in consumer demand, a ...
Thursday January 20, 2022 8:32 am PST by Joe Rossignol
Earlier this week, Bloomberg's Mark Gurman tweeted that Apple "will be holding a spring event" to announce a new iPhone SE and other hardware. In a recent edition of his newsletter, Gurman said the event is likely to occur in March or April.
Gurman did not elaborate on what "other hardware" will be announced at Apple's purported spring event, but rumors suggest at least four products are...
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[ISPOILER]Edit: this was a joke in reference to the comment above me[/ISPOILER]
Also got my comment in ahead of @TheYayAreaLiving!