Apple Online Store Goes Down Ahead of 'California Streaming' Apple Event Later Today

Ahead of the "California streaming" Apple event later today, the online Apple Store has gone down in preparation for the launch of the iPhone 13, Apple Watch Series 7, and possibly the third-generation AirPods.

apple store down feature
Apple typically takes down its online store hours ahead of a product launch to prepare the storefront for the new devices. Like the past several events, today's ‌Apple event‌ will take place digitally and will feature pre-recorded segments from Apple Park, streamed on Apple's website, via the Apple TV, as well as on YouTube.

MacRumors will have in-depth coverage of Apple's event across our platforms, including a live blog on our website and live tweets via @MacRumorsLive on Twitter, so be sure to follow to keep track of everything Apple announced.

Top Rated Comments

xxray Avatar
3 days ago at 04:17 am
Why do they have to take the whole store down for a new product?

[ISPOILER]Edit: this was a joke in reference to the comment above me[/ISPOILER]
Score: 15 Votes (Like | Disagree)
whirldy Avatar
3 days ago at 04:45 am
“Streaming…” ? AIR PORT EXTREME makes a comeback! ?
Score: 10 Votes (Like | Disagree)
dantracht Avatar
3 days ago at 04:04 am
Like clockwork.

Also got my comment in ahead of [USER=823227]@TheYayAreaLiving[/USER]!
Score: 9 Votes (Like | Disagree)
Eddy Munn Avatar
3 days ago at 04:16 am
In before 'Why do they have to take the whole store down for a new product?'
Score: 9 Votes (Like | Disagree)
LarrySW Avatar
3 days ago at 04:35 am

Because their store is still stuck in 1995.

Taking an online website down for HALF A DAY to add a product or too is ridiculous. Could you imagine anyone else doing this?
It is for hype, not for a technical limitation.
Score: 7 Votes (Like | Disagree)
contacos Avatar
3 days ago at 04:13 am
The hype is real. Imagine being one of those fools that just bought an iPhone 12 a few hours ago ?
Score: 6 Votes (Like | Disagree)

Top Stories

twitter like apple event sept 2021

Twitter Gains Unique 'Like' Animation for Today's Apple Event

Tuesday September 14, 2021 1:00 am PDT by
Twitter has added a unique "like" animation for Apple's "California streaming" event set to take place later on Tuesday. Time to shine#AppleEvent pic.twitter.com/K65FBt7wlV— Hashflags (@hashflagsio) September 14, 2021 The brief animation reflects the luminescent Apple logo graphics used to promote the Apple event, before turning round and changing into the typical love heart. Apple began ...
maxresdefault

Apple's 'California Streaming' Event Now Available on YouTube and Events Website

Tuesday September 14, 2021 12:54 pm PDT by
For those that missed Apple's California Streaming event this morning, the full hour and 20 minute long keynote can be watched both on YouTube and through Apple's Events website. Apple also debuted several new videos during the event, which have also been uploaded to YouTube separately. The videos feature the iPhone 13 Pro, iPhone 13, iPad mini, and Apple Watch Series 7, along with...
Apple Watch 7 Unreleased Feature Flat

When is the Apple Watch Series 7's Release Date?

Thursday September 9, 2021 2:00 am PDT by
Apple has now announced the Apple Watch Series 7 at its September "California Streaming" event, revealing the long-awaited features of the new smartwatch ahead of the first devices arriving to customers. The Apple Watch Series 7 was announced alongside the iPhone 13 lineup, featuring a larger design, a bigger Retina display with slimmer display borders, better durability, faster charging,...
apple california streaming event

Apple Event Announced: 'California Streaming' on September 14 With iPhone 13, Apple Watch Series 7 Expected

Tuesday September 7, 2021 9:03 am PDT by
Apple today announced that it will be holding a special event on Tuesday, September 14 at 10:00 a.m. The event will take place at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with WWDC and last year's fall events, this new event will be held digitally with no members of the media invited to attend in person. Apple will likely provide pre-taped segments for...
iPad 9th gen feature

Rumor Suggests Low-Cost Ninth-Generation iPad to Debut at Apple Event Later Today

Tuesday September 14, 2021 1:08 am PDT by
A new rumor suggests that Apple may debut its updated baseline ninth-generation iPad later today, as part of several new product announcements for its "California streaming" event. According to the Weibo account @PandaIsBald, who has shared information regarding iPhone 13 pre-order dates in the past, Apple plans to release the new ninth-generation iPad during or possibly after today's event. ...
twitter hashflag apple event

Twitter Hashflag for September 14 Apple Event Goes Live

Tuesday September 7, 2021 1:21 pm PDT by
A new unique #AppleEvent "hashflag" has surfaced on Twitter for next week's "California Streaming" all-digital Apple event to increase visibility and maximize hype on the social media network. The custom Twitter hashtag includes a multi-colored Apple logo, and it's live as of 1:00 p.m. Pacific Time. Apple has used the little icons next to hashtags on Twitter for all its previous events...
Apple Watch 7 Unreleased Feature Flat red

Gurman: Apple Watch Series 7 Will Be Available in Limited Quantities At Launch

Sunday September 5, 2021 11:49 pm PDT by
Despite the Apple Watch Series 7 reportedly facing production issues, Apple still plans to announce the new smartwatch alongside the iPhone 13 at its usual September event, but the device will be available in limited quantities at launch, according to Bloomberg journalist Mark Gurman. In the latest edition of his Power On newsletter, Gurman outlines three potential outcomes of Apple's...
AppleEventLogoFeature

DigiTimes: Apple Planning Multiple Apple Events for September

Friday August 20, 2021 3:20 am PDT by
Apple is planning to hold multiple product events in September, rather than its strategy from last year to break up its fall product launches into three separate events split across September, October, and November, according to sources who spoke to DigiTimes. In a new paywalled report today, the publication states that Apple will "host a series of product launch conferences in September,"...
9

Here's What Not to Expect at Tomorrow's Apple Event

Monday September 13, 2021 6:41 am PDT by
As is frequently the case, Apple’s 2021 product launch schedule seems to be weighted toward the latter part of the year, with a number of new products still expected to debut. While Apple is planning to hold an event this week, it won't include everything Apple's expected to announce before the year ends. On Tuesday, September 14, Apple will be holding its "California streaming" event,...
apple event september 14

September 2021 Apple Event Spoiler-Free Video Stream [Video Posted]

Tuesday September 14, 2021 6:20 am PDT by
As with the last several Apple events, today's media event kicking off at 10:00 am Pacific Time will be entirely online and likely a pre-recorded stream from Apple Park. Still, some MacRumors readers who can't follow the event as it's being broadcast are interested in avoiding all of the announcements and waiting until the event has ended is available for on-demand viewing so as to experience it...