Apple typically takes down its online store hours ahead of a product launch to prepare the storefront for the new devices. Like the past several events, today's Apple event will take place digitally and will feature pre-recorded segments from Apple Park, streamed on Apple's website, via the Apple TV, as well as on YouTube.
MacRumors will have in-depth coverage of Apple's event across our platforms, including a live blog on our website and live tweets via @MacRumorsLive on Twitter, so be sure to follow to keep track of everything Apple announced.
Tuesday September 14, 2021 1:00 am PDT by Tim Hardwick
Twitter has added a unique "like" animation for Apple's "California streaming" event set to take place later on Tuesday. Time to shine#AppleEvent pic.twitter.com/K65FBt7wlV— Hashflags (@hashflagsio) September 14, 2021 The brief animation reflects the luminescent Apple logo graphics used to promote the Apple event, before turning round and changing into the typical love heart. Apple began ...
Tuesday September 14, 2021 12:54 pm PDT by Juli Clover
For those that missed Apple's California Streaming event this morning, the full hour and 20 minute long keynote can be watched both on YouTube and through Apple's Events website.
Apple also debuted several new videos during the event, which have also been uploaded to YouTube separately. The videos feature the iPhone 13 Pro, iPhone 13, iPad mini, and Apple Watch Series 7, along with...
Tuesday September 7, 2021 9:03 am PDT by Juli Clover
Apple today announced that it will be holding a special event on Tuesday, September 14 at 10:00 a.m. The event will take place at the Steve Jobs Theater on the Apple Park campus in Cupertino, California.
As with WWDC and last year's fall events, this new event will be held digitally with no members of the media invited to attend in person. Apple will likely provide pre-taped segments for...
Tuesday September 14, 2021 1:08 am PDT by Sami Fathi
A new rumor suggests that Apple may debut its updated baseline ninth-generation iPad later today, as part of several new product announcements for its "California streaming" event.
According to the Weibo account @PandaIsBald, who has shared information regarding iPhone 13 pre-order dates in the past, Apple plans to release the new ninth-generation iPad during or possibly after today's event. ...
Tuesday September 7, 2021 1:21 pm PDT by Tim Hardwick
A new unique #AppleEvent "hashflag" has surfaced on Twitter for next week's "California Streaming" all-digital Apple event to increase visibility and maximize hype on the social media network.
The custom Twitter hashtag includes a multi-colored Apple logo, and it's live as of 1:00 p.m. Pacific Time. Apple has used the little icons next to hashtags on Twitter for all its previous events...
Friday October 8, 2021 12:03 am PDT by Juli Clover
Apple's online store and Apple Store app purchasing system are down ahead of Apple Watch Series 7 pre-orders, which are set to begin at 5:00 a.m. Pacific Time in the United States.
"You're... early," reads the Apple Store message when visiting the U.S. website, which comes with a reminder that device pre-orders begin at 5:00 a.m. Apple has been doing new device pre-orders at that time since...
Sunday September 5, 2021 11:49 pm PDT by Tim Hardwick
Despite the Apple Watch Series 7 reportedly facing production issues, Apple still plans to announce the new smartwatch alongside the iPhone 13 at its usual September event, but the device will be available in limited quantities at launch, according to Bloomberg journalist Mark Gurman.
In the latest edition of his Power On newsletter, Gurman outlines three potential outcomes of Apple's...
Apple is planning to hold multiple product events in September, rather than its strategy from last year to break up its fall product launches into three separate events split across September, October, and November, according to sources who spoke to DigiTimes.
In a new paywalled report today, the publication states that Apple will "host a series of product launch conferences in September,"...
Apple announced the Apple Watch Series 7, the company's latest and most advanced smartwatch, at its September "California Streaming" event, revealing the long-awaited features of the new device.
The Apple Watch Series 7 was announced alongside the iPhone 13 lineup, featuring a larger design, a bigger Retina display with slimmer display borders, improved durability, faster charging, new color ...
Thursday September 30, 2021 3:31 pm PDT by Juli Clover
The Apple Watch Series 7 will ship in mid-October with pre-orders to begin "as early as next week," claims leaker Jon Prosser, citing sources "familiar with the release."
Apple introduced the Apple Watch Series 7 at its September "California Streaming" event alongside the iPhone 13 models, but at the time, said the new Apple Watch would ship later in the fall.
There has been no official...
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[ISPOILER]Edit: this was a joke in reference to the comment above me[/ISPOILER]
Also got my comment in ahead of [USER=823227]@TheYayAreaLiving[/USER]!