Twitter Hashflag for September 14 Apple Event Goes Live
A new unique #AppleEvent "hashflag" has surfaced on Twitter for next week's "California Streaming" all-digital Apple event to increase visibility and maximize hype on the social media network.

The custom Twitter hashtag includes a multi-colored Apple logo, and it's live as of 1:00 p.m. Pacific Time.
Apple has used the little icons next to hashtags on Twitter for all its previous events since late last year. The company's first use of a hashflag was for its September 2020 event, when it announced the iPad Air and Apple Watch.
Twitter allows brands to add the custom emojis next to hashtags as a marketing strategy. According to Agency Creative, each one can cost upwards of one million dollars, and they are commonly used for large events like the Super Bowl or holidays.
Apple's event is set to take place on Tuesday, September 14, where it is expected to announce the new iPhone 13 lineup alongside the Apple Watch Series 7.
Popular Stories
Apple appears to have prematurely revealed the name of its rumored lower-cost MacBook model, which is expected to be announced this Wednesday.
A regulatory document for a "MacBook Neo" (Model A3404) has appeared on Apple's website. Unfortunately, there are no further details or images available yet.
While the PDF file does not contain the "MacBook Neo" name, it briefly appeared in a link...
Apple today introduced two new devices, including the iPhone 17e and an updated iPad Air.
iPhone 17e features the same overall design as the iPhone 16e, but it gains Apple's A19 chip, MagSafe for magnetic wireless charging and magnetic accessories, Apple's second-generation C1X modem for faster 5G, and a doubled 256GB of base storage. In the U.S., the iPhone 17e starts at $599, just like the ...
Apple today announced the "MacBook Neo," an all-new kind of low-cost Mac featuring the A18 Pro chip for $599.
The MacBook Neo is the first Mac to be powered by an iPhone chip; the A18 Pro debuted in 2024's iPhone 16 Pro models. Apple says it is up to 50% faster for everyday tasks than the bestselling PC with the latest shipping Intel Core Ultra 5, up to 3x faster for on-device AI workloads,...