Apple's September 14 Event Page Features AR Logo on iPhone

Apple this morning announced a digital-only event that will be held on Tuesday, September 14, and if you view the event webpage on an iPhone, you can tap on the logo to open up Apple's Safari AR viewer and you'll see the three-dimensional logo move in real-time in the real world.

september 2021 event ar logo
Just open up the event site on an ‌iPhone‌ or iPad and tap right on the logo to open up the AR version. The graphic Apple is using for the event reflects the shining outline of the Apple logo seen in the event invite, and you can use AR to tunnel through it, where a starry night lake scene and the event date are revealed.

Apple often creates graphical experiences for its events, with AR being at the center of recent efforts. In the past, it also had an October iPad event where it created dozens of different Apple logos, and people often analyze event art designs to decipher possible signs of what to expect when it comes to product announcements.


Apple's September event will focus on the new iPhone 13 lineup and is also expected to unveil the Apple Watch Series 7 and possibly AirPods 3. New iPads, AirPods, and MacBook Pros are expected launch in the coming months.

Top Rated Comments

johnnylarue Avatar
34 months ago
Whoa, coooool!


Attachment Image
Score: 17 Votes (Like | Disagree)
AngerDanger Avatar
34 months ago

Clearly it's about night-time photography.
Considering the stars rotate in the sky, probably astrophotography too.



Attachment Image
Score: 13 Votes (Like | Disagree)
blacktape242 Avatar
34 months ago
I can see it now "this is our best ever iPhone"......Thanks Tim, we already know that...
Score: 10 Votes (Like | Disagree)
redbeard331 Avatar
34 months ago
12 Lidar sensors! You hear that? 12! Now you can see how that ikea couch looks in your living room more accurately than ever! Who says we can’t innovate??
Score: 9 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
34 months ago
I love it. Astrophotograpy is confirmed, indeed ;) The shiny bright star in the middle of the trees is the planet Jupiter.

Mount Charleston- Las Vegas, Nevada.



Attachment Image
Score: 9 Votes (Like | Disagree)
scvrx Avatar
34 months ago


Attachment Image
Score: 9 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
iPhone 15 Pro FineWoven

Apple Reportedly Stops Production of FineWoven Accessories

Sunday April 21, 2024 6:03 am PDT by
Apple has stopped production of FineWoven accessories, according to the Apple leaker and prototype collector known as "Kosutami." In a post on X (formerly Twitter), Kosutami explained that Apple has stopped production of FineWoven accessories due to its poor durability. The company may move to another non-leather material for its premium accessories in the future. Kosutami has revealed...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iOS 17 All New Features Thumb

iOS 17.5 Will Add These New Features to Your iPhone

Sunday April 21, 2024 3:00 am PDT by
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
iPad And Calculator App Feature

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
Provenance Emulator

PlayStation and SEGA Emulator for iPhone and Apple TV Coming to App Store [Updated]

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, SEGA Genesis,...