Apple Executive Addresses Recent Employee Concerns in Internal Video

In a video broadcasted to staffers days before Labor Day, Apple's retail and people chief Deirdre O'Brien addressed the growing number of Apple employees voicing their opinions about workplace issues like pay inequality.

apple park drone june 2018 2
For those unaware, over the last few weeks, some Apple employees have taken to Twitter to share their workplace frustrations, sparking the "AppleToo" movement. Created by a group of employees, the "Apple Too" initiative is pushing for Apple to "fulfill its promise of inclusion, diversity, and equity," as the website states.

In the video, which was seen by MacRumors, Deirdre O'Brien tells staff who are experiencing workplace issues to talk to their managers and "business relations partner." She says that Apple has a "confidential process to thoroughly investigate, in a way that treats everyone with dignity and respect."

Now, I want you to hear this directly from me. First, if you ever have a concern about your pay at Apple, please talk to your manager or your people business partner. And second, if you ever want to report a concern about your work environment, please come and talk to us, please. And know that we have a confidential process to thoroughly investigate in a way that treats everyone with dignity and respect.

According to employees, O'Brien's suggestion to consult a manager has not worked for some employees. "The system is not working... it's set up to work against you from the beginning," one employee told MacRumors, requesting to stay anonymous.

That employee said that workers are often told by their managers that their pay is "within range" for their field, leading to ambiguity about why their salary might not be on par with another employee. The person also said that escalating complaints to Apple's people team can lead to manager retaliation.

In the video, O'Brien doesn't mention "AppleToo" by name, but she notes that she is aware of a "few" employees that "have asked questions about pay equity." The executive says that Apple is "deeply committed" to pay equity and uses industry-wide standards to reach it.

We use industry-standard methodology, and we have a dedicated team of experts that runs a comprehensive process to monitor and maintain pay equity. And we partner with an independent third party that analyzes our compensation each year. If this work identifies a gap, we close it. And our approach is considered best in class.

O'Brien said that based on data from the United States, Apple has already "achieved pay equity," but she says that it is still an "ongoing effort."

As of when this article was published, the AppleToo movement is still collecting stories from Apple employees and sharing their experiences on Twitter. We've contacted Apple for comment and will update if we hear back.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

nt5672 Avatar
34 months ago
Having worked near the top in large companies, both high tech and not, HR (or whatever new name is used) exists to protect management, nothing else. Call it internal marketing if you want a real description.

Anyone that believes otherwise has not been paying attention long enough. Just ask yourself, outside of outrageous management behavior identified by the media or outsiders, has any people chief sided with the people.

It just does not happen.
Score: 66 Votes (Like | Disagree)
CthuluLemon Avatar
34 months ago
Wow, what a tone-deaf and hollow response. Most employees are well aware that HR departments and their policies are meant to mitigate a company’s legal exposure, and as such, are just the personnel wing of the legal team. I don’t understand why they would even make such an internal statement, it does little else but inflame the situation and give the employees a near perfect prompt for rebuttal. Who is making decisions at Apple lately?

With each passing day, the cracks in Apple’s facade grow larger.
Score: 33 Votes (Like | Disagree)
Realityck Avatar
34 months ago

That employee said that workers are often told by their managers that their pay is "within range" for their field, leading to ambiguity about why their salary might not be on par with another employee. The person also said that escalating complaints to Apple's people team can lead to manager retaliation.
From my experience salary ranges has always been something that is private, not that you go comparing yourself to everyone else with the same job title. Part of it stems from the day you were hired, and your offer, to how well you are performing and your manager values you as part of the team. But you have people hired with different skill/education valuation along with experience so some that are recent might be paid more then you were with same experience. If you can't elicit the salary you want, then look at other in house positions, or outside to get the job you want.
Score: 30 Votes (Like | Disagree)
hagjohn Avatar
34 months ago
Apple is getting it from all sides recently. Apple opens themselves up because they are so political. When you say one thing and do another, like a lot of big companies, people tend to get upset.
Score: 28 Votes (Like | Disagree)
Octavius8 Avatar
34 months ago
If the company is doing great, like a trillion dollar company with huge profits year after year, why not share the wealth with employees on a transparent basis?, for example: a special bonus due to covid situation, stress and hard efforts with a higher amount paid to those working longer at Apple?. Share the wealth created by your employees!!!.
Score: 27 Votes (Like | Disagree)
now i see it Avatar
34 months ago
Is there just one person over there who writes all the memos for the executives? Only at Apple will you hear the adverb "deeply" describing everything they do. It's really creepy (deeply creepy)
Score: 23 Votes (Like | Disagree)

Popular Stories

Provenance Emulator

PlayStation, GameCube, Wii, and SEGA Emulator for iPhone and Apple TV Coming to App Store

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, GameCube, Wii,...
iPhone 15 Pro FineWoven

Apple Reportedly Stops Production of FineWoven Accessories

Sunday April 21, 2024 6:03 am PDT by
Apple has stopped production of FineWoven accessories, according to the Apple leaker and prototype collector known as "Kosutami." In a post on X (formerly Twitter), Kosutami explained that Apple has stopped production of FineWoven accessories due to its poor durability. The company may move to another non-leather material for its premium accessories in the future. Kosutami has revealed...
Delta Feature

Delta Game Emulator Now Available From App Store on iPhone

Wednesday April 17, 2024 9:58 am PDT by
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
iPad Air 12

12.9-Inch iPad Air Now Rumored to Feature Mini-LED Display

Thursday April 18, 2024 7:37 am PDT by
The rumored 12.9-inch iPad Air that is expected to be announced in May will be equipped with a mini-LED display like the current 12.9-inch iPad Pro, according to Ross Young, CEO of research firm Display Supply Chain Consultants. The existing 10.9-inch iPad Air is equipped with a standard LCD panel, and the move to mini-LED technology for the 12.9-inch model would provide increased brightness for...