Apple Executive Addresses Recent Employee Concerns in Internal Video

In a video broadcasted to staffers days before Labor Day, Apple's retail and people chief Deirdre O'Brien addressed the growing number of Apple employees voicing their opinions about workplace issues like pay inequality.

apple park drone june 2018 2
For those unaware, over the last few weeks, some Apple employees have taken to Twitter to share their workplace frustrations, sparking the "AppleToo" movement. Created by a group of employees, the "Apple Too" initiative is pushing for Apple to "fulfill its promise of inclusion, diversity, and equity," as the website states.

In the video, which was seen by MacRumors, Deirdre O'Brien tells staff who are experiencing workplace issues to talk to their managers and "business relations partner." She says that Apple has a "confidential process to thoroughly investigate, in a way that treats everyone with dignity and respect."

Now, I want you to hear this directly from me. First, if you ever have a concern about your pay at Apple, please talk to your manager or your people business partner. And second, if you ever want to report a concern about your work environment, please come and talk to us, please. And know that we have a confidential process to thoroughly investigate in a way that treats everyone with dignity and respect.

According to employees, O'Brien's suggestion to consult a manager has not worked for some employees. "The system is not working... it's set up to work against you from the beginning," one employee told MacRumors, requesting to stay anonymous.

That employee said that workers are often told by their managers that their pay is "within range" for their field, leading to ambiguity about why their salary might not be on par with another employee. The person also said that escalating complaints to Apple's people team can lead to manager retaliation.

In the video, O'Brien doesn't mention "AppleToo" by name, but she notes that she is aware of a "few" employees that "have asked questions about pay equity." The executive says that Apple is "deeply committed" to pay equity and uses industry-wide standards to reach it.

We use industry-standard methodology, and we have a dedicated team of experts that runs a comprehensive process to monitor and maintain pay equity. And we partner with an independent third party that analyzes our compensation each year. If this work identifies a gap, we close it. And our approach is considered best in class.

O'Brien said that based on data from the United States, Apple has already "achieved pay equity," but she says that it is still an "ongoing effort."

As of when this article was published, the AppleToo movement is still collecting stories from Apple employees and sharing their experiences on Twitter. We've contacted Apple for comment and will update if we hear back.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

nt5672 Avatar
11 months ago
Having worked near the top in large companies, both high tech and not, HR (or whatever new name is used) exists to protect management, nothing else. Call it internal marketing if you want a real description.

Anyone that believes otherwise has not been paying attention long enough. Just ask yourself, outside of outrageous management behavior identified by the media or outsiders, has any people chief sided with the people.

It just does not happen.
Score: 66 Votes (Like | Disagree)
CthuluLemon Avatar
11 months ago
Wow, what a tone-deaf and hollow response. Most employees are well aware that HR departments and their policies are meant to mitigate a company’s legal exposure, and as such, are just the personnel wing of the legal team. I don’t understand why they would even make such an internal statement, it does little else but inflame the situation and give the employees a near perfect prompt for rebuttal. Who is making decisions at Apple lately?

With each passing day, the cracks in Apple’s facade grow larger.
Score: 33 Votes (Like | Disagree)
Realityck Avatar
11 months ago

That employee said that workers are often told by their managers that their pay is "within range" for their field, leading to ambiguity about why their salary might not be on par with another employee. The person also said that escalating complaints to Apple's people team can lead to manager retaliation.
From my experience salary ranges has always been something that is private, not that you go comparing yourself to everyone else with the same job title. Part of it stems from the day you were hired, and your offer, to how well you are performing and your manager values you as part of the team. But you have people hired with different skill/education valuation along with experience so some that are recent might be paid more then you were with same experience. If you can't elicit the salary you want, then look at other in house positions, or outside to get the job you want.
Score: 30 Votes (Like | Disagree)
hagjohn Avatar
11 months ago
Apple is getting it from all sides recently. Apple opens themselves up because they are so political. When you say one thing and do another, like a lot of big companies, people tend to get upset.
Score: 28 Votes (Like | Disagree)
Octavius8 Avatar
11 months ago
If the company is doing great, like a trillion dollar company with huge profits year after year, why not share the wealth with employees on a transparent basis?, for example: a special bonus due to covid situation, stress and hard efforts with a higher amount paid to those working longer at Apple?. Share the wealth created by your employees!!!.
Score: 27 Votes (Like | Disagree)
now i see it Avatar
11 months ago
Is there just one person over there who writes all the memos for the executives? Only at Apple will you hear the adverb "deeply" describing everything they do. It's really creepy (deeply creepy)
Score: 23 Votes (Like | Disagree)

Related Stories

apple park drone june 2018 2

Apple Requiring Unvaccinated Corporate Employees to Be Tested for COVID-19 Daily

Wednesday October 20, 2021 2:25 pm PDT by
Apple corporate employees who are unvaccinated or who have not shared their vaccination status with Apple will need to undergo a COVID-19 test each time they come into the office, reports Bloomberg. An employee going into the office on a daily basis would need to be tested each day of the week under the new rules. Apple is still stopping short of implementing a vaccine mandate that would...
russia online store

Apple Halts All Sales From Online Store in Russia [Updated]

Tuesday March 1, 2022 12:28 pm PST by
Apple today confirmed that it has stopped all product sales from its online website in Russia, which means customers in Russia can no longer purchase Macs, iPhones, iPads, and other Apple devices. Attempting to make a purchase from the Russia store results in a "delivery unavailable" result when trying to add a product to the online cart. Sales have been halted following a plea last week...
apple park drone june 2018 2

Google Employees to Return to Offices on April 4, Will Apple Follow?

Wednesday March 2, 2022 1:19 pm PST by
Google today told employees that they will need to return to their physical offices starting on Monday, April 4, reports CNBC. This will apply to employees located in the Bay Area, which is where Google has a Mountain View-based main campus, along with employees in other locations around the United States. Santa Clara County,t where Google and Apple are located, has been lifting...
apple park 416 security

Apple Asks All U.S. Employees to Share Vaccination Status, Still No Mandate

Wednesday September 1, 2021 10:23 am PDT by
Apple this week began asking all of its employees in the United States to provide details on their vaccination status, reports Bloomberg. Employees have been asked to voluntarily share whether they have been vaccinated by mid-September, and this applies to both employees working in an office and those working remotely. In a memo, Apple said that its focus is keeping "team members, their...
apple park drone june 2018 2

Apple Employees Expected to Return to Offices in February

Thursday November 18, 2021 10:02 am PST by
Apple employees are expected to begin returning to corporate offices starting on February 1, according to a memo Apple CEO Tim Cook sent out to staff today. The memo, obtained by The Information, says that employees will return under the hybrid work pilot that was announced earlier this year. Starting in February, employees will work at Apple's campuses and offces for one to two days each...
apple park drone june 2018 2

Apple Employees Continue to Fight Return to Campuses and Push for Better Remote Working Options

Monday July 19, 2021 11:09 am PDT by
Apple has made it clear that most of its employees will not be able to work remotely on a permanent basis, but that isn't stopping some corporate staff from continuing to push for more relaxed remote working rules, reports Recode. In a new petition that went out this week, employees are asking Apple to allow employees to work from home on a more permanent basis. Apple has agreed to a hybrid...
apple park 416 security

Apple Expands Efforts to Vaccinate Employees, But Doesn't Mandate Vaccines

Friday August 27, 2021 12:52 pm PDT by
Apple is further pushing its employees in the United States to get vaccinated now that the Food and Drug Administration has officially approved the Pfizer COVID-19 vaccine, reports Bloomberg. Apple has launched a new internal web page, sent out an employee memo, and is holding internal talks as part of its vaccination campaign."Apple is asking everyone who has access to the vaccine and is...
apple store pickup employees

Apple Requiring Employees to Submit Proof of COVID-19 Booster Shot or Face Frequent Testing

Sunday January 16, 2022 7:59 am PST by
Apple will require retail and corporate employees to submit proof of receiving a COVID-19 booster shot, or else face frequent testing to enter the workplace, the company announced in an internal email obtained by The Verge. "Due to waning efficacy of the primary series of COVID-19 vaccines and the emergence of highly transmissible variants such as Omicron, a booster shot is now part of...

Popular Stories

maxresdefault

M2 13-Inch MacBook Pro With 256GB SSD Appears Slower Than Equivalent M1 in Real-World Speed Tests

Monday June 27, 2022 1:57 pm PDT by
Benchmark testing has indicated that the 256GB variant of the 13-inch MacBook Pro with M2 chip offers slower SSD performance than its M1 equivalent, and now real-world stress testing by YouTuber Max Yuryev of Max Tech suggests that the 256GB SSD in the 13-inch MacBook Pro is also underperforming in day-to day-usage. The M2 MacBook Pro with 256GB SSD and 8GB RAM was slower than the M1 MacBook ...
original iphone 2007

15 Years Ago Today, the iPhone Went On Sale

Wednesday June 29, 2022 4:43 am PDT by
Fifteen years ago to this day, the iPhone, the revolutionary device presented to the world by the late Steve Jobs, officially went on sale. The first iPhone was announced by Steve Jobs on January 9, 2007, and went on sale on June 29, 2007. "An iPod, a phone, an internet mobile communicator... these are not three separate devices," Jobs famously said. "Today, Apple is going to reinvent the...
macbook air m2

Exclusive: Apple Plans to Launch MacBook Air With M2 Chip on July 15

Wednesday June 29, 2022 5:23 pm PDT by
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...
maxresdefault

Video Comparison: M2 MacBook Pro vs. M1 MacBook Pro

Tuesday June 28, 2022 2:45 pm PDT by
Apple last week launched an updated version of the 13-inch MacBook Pro, and it is the first Mac that is equipped with an updated M2 chip. As it's using a brand new chip, we thought we'd pick up the M2 MacBook Pro and compare it to the prior-generation M1 MacBook Pro to see just what's new. Subscribe to the MacRumors YouTube channel for more videos. For the video comparison, we're using the...
iPhone 11 Pro vs iPhone 14 Pro

iPhone 11 Pro vs. 14 Pro: New Features to Expect if You've Waited to Upgrade

Monday June 27, 2022 11:22 am PDT by
With many customers choosing to upgrade their iPhone every two or three years nowadays, there are lots of iPhone 11 Pro users who might be interested in upgrading to the iPhone 14 Pro later this year. Those people are in for a treat, as three years of iPhone generations equals a long list of new features and changes to look forward to. Below, we've put together a list of new features and...
iPhone vs Galaxy Larger

Apple Executive Says Samsung Copied the iPhone and Simply 'Put a Bigger Screen Around It'

Tuesday June 28, 2022 8:59 am PDT by
The Wall Street Journal's Joanna Stern today shared a new documentary about the evolution of the iPhone ahead of the 15th anniversary of the device launching on June 29, 2007. The documentary includes an interview with Apple's marketing chief Greg Joswiak, iPhone co-creator Tony Fadell, and a family of iPhone users. One segment of the interview reflects on Android smartphones gaining larger...
M2 Pro and Max Feature

Apple's Upcoming M2 Pro Chip for High-End MacBook Pro and Mac Mini Will Reportedly Be 3nm

Monday June 27, 2022 7:31 am PDT by
TSMC will manufacture Apple's upcoming "M2 Pro" and "M3" chips based on its 3nm process, according to Taiwanese industry publication DigiTimes. "Apple reportedly has booked TSMC capacity for its upcoming 3nm M3 and M2 Pro processors," said DigiTimes, in a report focused on competition between chipmakers like TSMC and Samsung to secure 3nm chip orders. As expected, the report said TSMC will...
Apple 5G Modem Feature Triad

Kuo: Apple's Work on 5G Modem Chip 'Failed,' Qualcomm to Remain Supplier for 2023 iPhones

Tuesday June 28, 2022 9:06 am PDT by
For the last several years, Apple has been working to develop its own 5G modem chip so that it won't need to rely on Qualcomm as a supplier, but according to Apple analyst Ming-Chi Kuo, Apple's efforts "may have failed." Kuo says that his "latest survey" suggests that development on the chip has stalled, which means Qualcomm would remain the exclusive supplier for 5G chips for the 2023...