YouTube says it has passed 50 million subscribers for its Premium and Music subscriptions, making it the "fastest growing music subscription" service in the world, according to YouTube's global head of music, Lyor Cohen.
YouTube says that it has more than 50 million paying subscribers collectively across YouTube Premium and YouTube Music. The Google-owned service says it attributes this milestone to several factors, but mainly due to how subscribers can get "uninterrupted access to the largest and most diverse catalogue of music, artists and culture" through its subscriptions.
We've got killer products in YouTube Music and YouTube Premium that deliver truly unique value to artists and creators and the best experience for music fans and video lovers. We're in our own lane -- there's no other place where fans can get uninterrupted access to the largest and most diverse catalogue of music, artists and culture. We're making it easy for music fans to go deep and find their thing -- whether that's on YouTube or the YouTube Music app.
YouTube Music comes as part of a YouTube Premium subscription but can also be purchased standalone. With YouTube Premium, customers can download videos for offline viewing, play videos in the background playback, no ads, and more.
YouTube Music is one of many competitors to Apple Music, and it's hard to name a winner purely based on subscriber count. Apple doesn't provide specific subscriber figures, but the latest estimate was 60 million subscribers in 2019. Three years on, the number is likely higher. Additionally, Apple One, which bundles Apple Music with other Apple's services, makes it harder to determine how many Apple Music subscribers are out there.
I gave in late last year and did the 30 day free trial. FISHED IN. I now practically live in YouTube. It's the best $11.99 I spend a month. If I could have only one streaming service, it would be YouTube. Not even a contest. Nobody's more surprised than me, trust me.
YouTube is piloting a new cheaper subscription tier in Europe called "Premium Lite," which offers ad-free viewing minus YouTube Premium's other features.
First spotted by a user on ResetEra and subsequently confirmed by Google, the "Lite" plan means users who aren't interested in offline downloads or background playback can still enjoy YouTube videos on web and mobile app without being...
Apple today revealed a new subscription tier for Apple Music, called the "Voice Plan" and priced at $4.99/month. This plan has been designed around the power of Siri and offers subscribers access to the service's catalog of 90 million songs only through Siri, hence the name.
This means that users on this tier can only access and play songs, playlists, and albums in Apple Music through their...
Apple is planning to launch a whole new Apple Music app dedicated to classical music next year, following the acquisition of classical music service "Primephonic."
Earlier this year, Apple announced that it had purchased the classical music streaming service Primephonic and would be folding it into Apple Music.
Primephonic offered an "outstanding listening experience" with search and...
Following the announcement of the Apple Music Voice Plan earlier this month, Apple is now rolling out over 250 new activity and mood-based Apple Music playlists to users.
At its "Unleashed" event earlier this month, which also saw the launch of new AirPods and MacBook Pro models, Apple announced that Apple Music was gaining hundreds of new playlists based around moods and activities to...
Thursday August 5, 2021 10:45 am PDT by Juli Clover
Apple today announced a new Apple Music for Artists feature called Shareable Milestones, which is designed to allow Apple Music artists to share key milestones and successes with their fans on social media.
The Apple Music for Artists feature generates automatic milestones for artists of all sizes, which artists can highlight on social media networks. Milestones include new highs and...
Thursday September 23, 2021 9:26 am PDT by Juli Clover
Apple today launched a new documentary mini series on YouTube called "The Spark," which the company says is designed to explore the "the origin stories of some of culture's biggest songs and the creative journeys behind them."
The first seven-minute video focuses on "Under the Sun," a new song from singer-songwriter Cuco. Cuco explains his songwriting process and how he came up with the idea ...
Wednesday August 25, 2021 3:55 am PDT by Tim Hardwick
Google has rolled out picture-in-picture support as an "experimental" feature for YouTube premium subscribers, allowing them to watch video in a small window when the app is closed.
If you're a premium YouTube subscriber looking to try out picture-in-picture, follow these steps: Launch a web browser and sign into your YouTube account at YouTube.com.
Navigate to www.youtube.com/new.
Scroll...
Apple today announced that it has acquired classical music streaming service Primephonic, and will be folding it into Apple Music.
Primephonic offers an "outstanding listening experience" with search and browse functionality optimized for classical audio, plus handpicked recommendations and "contextual details on repertoire and recordings.""We love and have a deep respect for classical...
In a letter slated to be shared with artists today through the Apple Music for Artists dashboard, obtained by The Wall Street Journal, Apple has reportedly revealed that it pays music rights holders one cent per song streamed on Apple Music.
The report claims that Apple Music's payment structure is thus roughly double what Spotify pays music rights holders per stream, which averages to about ...
Royalties from music streaming services, including Apple Music and Spotify, are weighted unfairly against artists, according to a committee of Members of Parliament in the UK (via BBC News).
An investigation by the UK parliament's Digital, Culture, Media and Sport (DCMS) committee into music streaming found that artists see "pitiful returns."
The committee called for a "complete reset" of ...
Top Rated Comments
YouTube content is so much better nowadays than anything on TV.