Apple is preparing to open its first retail store in the Chinese province of Hunan, according to a new official webpage on the company's website, as well as images shared on Twitter.
The official webpage offers no date for when the store will launch; however, its opening could be relatively close given the store is plastered with marketing material in anticipation. Apple is advertising the store with the following tagline [translated]:
The first law to open your mind is that there is no law. In Changsha, it is a great truth not to set limits for Reiki. Apple Changsha welcomes all kinds of whimsical ideas to let go of their hands and feet and break out of their own world.
On its website, Apple offers wallpapers for the iPhone, iPad, and Mac to celebrate the store's opening. The new store will be the first retail store for the Hunan province.
Apple has teamed up with accessory makers to offer chargers, stands, power banks, cables, and more in bright color options like blue, pink, and teal. The splash of color arrives in time for summer in the U.S. and many other countries.
The new color options are available exclusively from Apple, both online and for in-store pickup.
Notably, one of the accessories added to Apple's online...
As previously announced, Apple is moving forward with permanently closing three of its retail stores in the U.S. today, including a unionized location.
The locations that are closing on the evening of Saturday, June 20:
Apple Trumbull in Trumbull, Connecticut
Apple North County in Escondido, California
Apple Towson Town Center in Towson, Maryland
In April, Apple said it made the...
Wednesday June 24, 2026 7:15 am PDT by Joe Rossignol
Apple's retail store at the Briarwood Mall in Ann Arbor, Michigan will be relocating to a larger space at the mall as early as the end of July, according to Bloomberg's Mark Gurman.
Simon Property Group has been redeveloping a portion of the surface parking lot at the Briarwood Mall, and previous reports have indicated that Apple will be moving its store to this new mixed-use...
For an Apple store located in China, I would have thought Apple would use at least one picture featuring a Chinese person on their webpage ('https://www.apple.com.cn/retail/changsha/') 🤷♂️
They are not big on identity stuff. If you go to China, Korea, or Japan, you will notice that ads and models are equally White and East Asian, like 50/50. They embrace Western culture, sans politics, more than you would think.
For an Apple store located in China, I would have thought Apple would use at least one picture featuring a Chinese person on their webpage ('https://www.apple.com.cn/retail/changsha/') 🤷♂️
They are not big on identity stuff. If you go to China, Korea, or Japan, you will notice that ads and models are equally White and East Asian, like 50/50. They embrace Western culture, sans politics, more than you would think.
I've lived in China for the past 10 years, I can totally confirm this.
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
