Apple's Website Gains Redesigned Store Section and Dedicated 'Store' Tab

Following a short downtime, Apple has updated its Apple.com website to add a dedicated "Store" section, which has a new look.

apple store website
There's a new "Store" tab in the top navigation bar on the website, which goes to a dedicated online store portal where customers can select from a product carousel with cards that include Mac, iPhone, iPad, Apple Watch, AirPods, and more.

The design is similar to the design of the Apple Store app, and the main store page also features current deals and promotions, along with accessories and products that Apple is highlighting. Navigation is done through horizontal scrolling, which feels more natural on iOS devices than on the desktop.

apple online store redesign 3
Clicking into a product category like Mac presents all of the different options, along with access to comparisons and shopping specialists, accessories, and other information.

apple store redesign mac section
Choosing to "Buy" a product through the store interface goes to the standard purchase pages that can also be accessed through any of the standard Mac, ‌iPad‌, ‌iPhone‌, or Watch categories.

The Apple online store previously had a store tab, but it was removed in an earlier redesign. The return of the tab will make it easier for customers to get to the product they want to purchase without having to navigate through the various product pages for each device to find the "Buy" button.

Top Rated Comments

ghanwani Avatar
37 months ago
Isn't this how things used to be?
Score: 36 Votes (Like | Disagree)
ouimetnick Avatar
37 months ago
So they took away the store back in 2015, and reintroduce it 6 years later. Truly a magical and revolutionary idea.

So is the headphone jack coming back in 2022 then? ?
Score: 34 Votes (Like | Disagree)
triptolemus Avatar
37 months ago
I'd be fired for crap like this.



Attachment Image
Score: 22 Votes (Like | Disagree)
Soba Avatar
37 months ago
It never made sense that they removed this in the first place, IMHO. Trying to shop through the product information pages was incredibly clumsy and it was almost impossible to find things. I assume that the store's removal was pushed by Angela Ahrendts when she joined the company, but regardless of who pushed for it, it was a very unsuccessful change to the Apple website.

Glad to see the store back. But their marketing verbiage?

"Store. The best way to buy the products you love." …I'd say that's what stores are for, yes.
Score: 21 Votes (Like | Disagree)
Lounge vibes 05 Avatar
37 months ago
Yeh!!!
This is what I’ve been waiting for all year
Score: 10 Votes (Like | Disagree)
robotica Avatar
37 months ago
It was like that about 10 years ago
Score: 10 Votes (Like | Disagree)

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