There's a new "Store" tab in the top navigation bar on the website, which goes to a dedicated online store portal where customers can select from a product carousel with cards that include Mac, iPhone, iPad, Apple Watch, AirPods, and more.
The design is similar to the design of the Apple Store app, and the main store page also features current deals and promotions, along with accessories and products that Apple is highlighting. Navigation is done through horizontal scrolling, which feels more natural on iOS devices than on the desktop.
Clicking into a product category like Mac presents all of the different options, along with access to comparisons and shopping specialists, accessories, and other information.
Choosing to "Buy" a product through the store interface goes to the standard purchase pages that can also be accessed through any of the standard Mac, iPad, iPhone, or Watch categories.
The Apple online store previously had a store tab, but it was removed in an earlier redesign. The return of the tab will make it easier for customers to get to the product they want to purchase without having to navigate through the various product pages for each device to find the "Buy" button.
Monday December 9, 2024 10:06 am PST by Juli Clover
Apple today seeded the second release candidate versions of upcoming iOS 18.2, iPadOS 18.2, and macOS 15.2 updates to developers and public beta testers for testing purposes, a week after releasing the first RCs. The first iOS 18.2 RC had a build number of 22C150, while the second RC's build number is 22C151. Release candidates represent the final version of beta software that's expected to see a ...
Thursday December 5, 2024 11:48 am PST by Juli Clover
Apple seeded the release candidate version of iOS 18.2 today, which means it's going to see a public launch imminently. Release candidates represent the final version of new software that will be provided to the public should no last minute bugs be found, and Apple includes release notes with the RC launch.
The iOS 18.2 release notes provide a look at all of the new features that are coming...
Friday December 6, 2024 4:07 pm PST by Juli Clover
In 2025, Apple is planning to debut a thinner version of the iPhone that will be sold alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. This iPhone 17 "Air" will be about two millimeters thinner than the current iPhone 16 Pro, according to Bloomberg's Mark Gurman.
The iPhone 16 Pro is 8.25mm thick, so an iPhone 17 that is 2mm thinner would come in at around 6.25mm. At 6.25mm,...
Friday December 6, 2024 4:42 am PST by Tim Hardwick
Apple is set to release iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls...
Monday December 9, 2024 4:48 am PST by Tim Hardwick
Apple's forthcoming iPhone SE 4 will feature a single 48-megapixel rear camera and a 12-megapixel TrueDepth camera on the front, according to details revealed in a new Korean supply chain report.
ET News reports that Korea-based LG Innotek is the main supplier of the front and rear camera modules for the more budget-friendly ~$400 device, which is expected to launch in the first quarter of...
Thursday November 28, 2024 3:30 am PST by Tim Hardwick
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for.
Apart from their audio and noise-canceling performance, which are generally regarded as...
Monday December 9, 2024 7:36 am PST by Joe Rossignol
Apple plans to remove the notch from the MacBook Pro in a few years from now, according to a roadmap shared by research firm Omdia.
The roadmap shows that 14-inch and 16-inch MacBook Pro models released in 2026 will have a hole-punch camera at the top of the display, instead of a notch. It is unclear if there would simply be a pinhole in the display, or if Apple would expand the iPhone's...
Monday December 9, 2024 1:28 am PST by Tim Hardwick
Norwegian payment service Vipps has become the world's first company to launch a competing tap-to-pay solution to Apple Pay on iPhone, following Apple's agreement with European regulators to open up its NFC technology to third parties.
Starting December 9, Vipps users in Norway can make contactless payments in stores using their iPhones. The service initially supports customers of SpareBank...
It never made sense that they removed this in the first place, IMHO. Trying to shop through the product information pages was incredibly clumsy and it was almost impossible to find things. I assume that the store's removal was pushed by Angela Ahrendts when she joined the company, but regardless of who pushed for it, it was a very unsuccessful change to the Apple website.
Glad to see the store back. But their marketing verbiage?
"Store. The best way to buy the products you love." …I'd say that's what stores are for, yes.
