Apple's Website Gains Redesigned Store Section and Dedicated 'Store' Tab

Following a short downtime, Apple has updated its Apple.com website to add a dedicated "Store" section, which has a new look.

apple store website
There's a new "Store" tab in the top navigation bar on the website, which goes to a dedicated online store portal where customers can select from a product carousel with cards that include Mac, iPhone, iPad, Apple Watch, AirPods, and more.

The design is similar to the design of the Apple Store app, and the main store page also features current deals and promotions, along with accessories and products that Apple is highlighting. Navigation is done through horizontal scrolling, which feels more natural on iOS devices than on the desktop.

apple online store redesign 3
Clicking into a product category like Mac presents all of the different options, along with access to comparisons and shopping specialists, accessories, and other information.

apple store redesign mac section
Choosing to "Buy" a product through the store interface goes to the standard purchase pages that can also be accessed through any of the standard Mac, ‌iPad‌, ‌iPhone‌, or Watch categories.

The Apple online store previously had a store tab, but it was removed in an earlier redesign. The return of the tab will make it easier for customers to get to the product they want to purchase without having to navigate through the various product pages for each device to find the "Buy" button.

Top Rated Comments

ghanwani Avatar
7 weeks ago
Isn't this how things used to be?
Score: 36 Votes (Like | Disagree)
ouimetnick Avatar
7 weeks ago
So they took away the store back in 2015, and reintroduce it 6 years later. Truly a magical and revolutionary idea.

So is the headphone jack coming back in 2022 then? ?
Score: 34 Votes (Like | Disagree)
triptolemus Avatar
7 weeks ago
I'd be fired for crap like this.



Attachment Image
Score: 22 Votes (Like | Disagree)
Soba Avatar
7 weeks ago
It never made sense that they removed this in the first place, IMHO. Trying to shop through the product information pages was incredibly clumsy and it was almost impossible to find things. I assume that the store's removal was pushed by Angela Ahrendts when she joined the company, but regardless of who pushed for it, it was a very unsuccessful change to the Apple website.

Glad to see the store back. But their marketing verbiage?

"Store. The best way to buy the products you love." …I'd say that's what stores are for, yes.
Score: 21 Votes (Like | Disagree)
Lounge vibes 05 Avatar
7 weeks ago
Yeh!!!
This is what I’ve been waiting for all year
Score: 10 Votes (Like | Disagree)
robotica Avatar
7 weeks ago
It was like that about 10 years ago
Score: 10 Votes (Like | Disagree)

Top Stories

applestoredown

Apple's Online Store Temporarily Down [Update: Back Up]

Tuesday August 3, 2021 4:01 pm PDT by
Apple's online Apple Store is down at the current time, and attempting to access it to make a purchase gives the standard "Be Right Back" message. Given that it's a Tuesday night/afternoon in the United States and we're not expecting any new products this week, it's likely that this is a temporary maintenance outage that is not related to a new product release. The Apple Store app is also...
safari ios 15

iOS 15: Check Out Safari's New Tab Bar, Tab Groups, and Tab Switcher

Friday June 11, 2021 5:22 am PDT by
In iOS 15, Safari has been completely redesigned with easier-to-reach controls in mind. Foremost is a new, compact tab bar that floats at the bottom of the screen when you're not inputting a URL address. Safari on iOS has also inherited the Start Page from macOS Big Sur, and you can now create tab groups to allow you to easily access them across devices. Let's take a closer look at how it all...
chromelogo

Chrome for iOS Gains Biometric Authentication for Incognito Tabs

Tuesday July 20, 2021 10:36 am PDT by
Google today updated its Chrome app for iOS devices to version 92, introducing a new feature that allows iPhone and iPad users to protect their Incognito tabs with Touch ID, Face ID, or a passcode. Locked Incognito tabs will not be visible until authenticated after leaving the Chrome app and reopening it, which will prevent someone who gets ahold of your device from viewing your Chrome tabs. ...
apple store down feature

Apple Online Store Goes Down Ahead of 'California Streaming' Apple Event Later Today

Tuesday September 14, 2021 4:02 am PDT by
Ahead of the "California streaming" Apple event later today, the online Apple Store has gone down in preparation for the launch of the iPhone 13, Apple Watch Series 7, and possibly the third-generation AirPods. Apple typically takes down its online store hours ahead of a product launch to prepare the storefront for the new devices. Like the past several events, today's Apple event will take ...
iOS 15 Beta 6 Safari Address Bar Feature 2

Apple Reverses iOS 15 Safari Changes With New Toggle for Top Address Bar

Tuesday August 17, 2021 10:36 am PDT by
Apple in iOS 15 introduced a new Safari experience that moves the URL bar and tab interface to the bottom of the iPhone, a decision that has been controversial with iPhone users. Safari options in iOS 15 beta 6 Throughout the beta testing period, Apple has been tweaking the design of the Safari browser on the iPhone and in beta 6, there are further refinements. The bottom tab bar has been...
safari ios15

Safari Browser to Get UI Overhaul and New Features Including Tab Groups

Monday June 7, 2021 11:37 am PDT by
For its new mobile and desktop OSes, Apple is redesigning the Safari browser user interface to be more compact and allow for better organization of multiple open tabs, specifically with a new feature called Tab Groups. Tab Groups aim to offer a new way to easily save and manage related tabs, such as those used when planning trips or shopping, or groups can be used to store the tabs you visit ...
macos monterey safari beta 3

macOS Monterey Beta 3: Apple Redesigns Safari Tab Interface Following Complaints

Wednesday July 14, 2021 11:39 am PDT by
In the third developer beta of macOS Monterey, which came out this morning, Apple has overhauled the design of Safari, making the tab bar more similar to the current tab bar in macOS Big Sur. The prior Safari design did away with the dedicated URL and search interface, instead allowing any individual tab to be used for navigation input. Tabs were also all arranged at the top of the display...
iOS 15 General Feature Yellow

Everything New in iOS 15 Beta 6: SharePlay Disabled, Safari Redesigned and More

Tuesday August 17, 2021 2:12 pm PDT by
Apple released the sixth beta of iOS 15 just a week after the fifth beta, but the new update brings some of the most significant tweaks that we've seen to iOS 15 during the beta testing period. Safari Redesign Apple in iOS 15 beta 6 has added a toggle to move the Safari address bar to the top of the interface, which returns Safari to an iOS 14-like design and mitigates all of the Safari...
iPad 9th gen feature

Rumor Suggests Low-Cost Ninth-Generation iPad to Debut at Apple Event Later Today

Tuesday September 14, 2021 1:08 am PDT by
A new rumor suggests that Apple may debut its updated baseline ninth-generation iPad later today, as part of several new product announcements for its "California streaming" event. According to the Weibo account @PandaIsBald, who has shared information regarding iPhone 13 pre-order dates in the past, Apple plans to release the new ninth-generation iPad during or possibly after today's event. ...
m1 imac

Apple to Start Selling All 24-Inch iMac Colors in Retail Stores

Friday September 10, 2021 12:17 pm PDT by
We're not expecting new Macs to debut at Apple's upcoming "California Streaming" event, but according to Bloomberg's Mark Gurman, Apple is making one small tweak to its Mac sales plans. After the September 14 event, Apple retail stores will begin selling the 24-inch iMac in all colors, which will mean all seven colors will be able to be purchased in store. Right now, Apple's retail stores ...