Apple's online Apple Store is down at the current time, and attempting to access it to make a purchase gives the standard "Be Right Back" message.
Given that it's a Tuesday night/afternoon in the United States and we're not expecting any new products this week, it's likely that this is a temporary maintenance outage that is not related to a new product release. The Apple Store app is also down at the current time.
We'll update this article when the online Apple Store is back up and functional, and we'll let MacRumors readers know if there are any notable changes.
Update: The online Apple Store is back up. Apple has re-added a "Store" tab to its main site, but that appears to be the only change, suggesting the outage was mostly a behind-the-scenes maintenance update.
Thursday August 27, 2026 7:58 am PDT by Joe Rossignol
The new Mac mini and Mac Studio models unveiled by Apple this week are the company's first new Macs announced in August since 2020.
It is extremely rare for Apple to announce new products of any kind in August, excluding smaller things like new color options and accessories.
As mentioned, Apple's last notable August product announcement was in 2020, when it updated the 27-inch iMac and a...
Wednesday August 26, 2026 9:02 am PDT by Juli Clover
Apple plans to hold its annual iPhone-centric event on Wednesday, September 9 at the Apple Park campus in Cupertino, California. The event will begin at 10:00 a.m. Pacific Time, with select members of the media invited to attend.
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The September 2026 iPhone event will see Apple announce the iPhone 18 Pro, the iPhone 18 Pro Max, and the ...
Thursday August 27, 2026 8:00 am PDT by Joe Rossignol
Apple has announced that it will be holding an event on Wednesday, September 9 at 10 a.m. Pacific Time, with the company widely expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, its first-ever foldable iPhone, and more.
Other products expected to be announced at the event include an Apple Watch Series 12 with a ceramic case option, an Apple Watch Ultra 4, AirPods 5 with and without...
I can’t believe in 2021 they still shut down their online shop for maintenance and store changes. Do any other big company online shops still do this ?
