Apple's Online Store Temporarily Down [Update: Back Up]

Apple's online Apple Store is down at the current time, and attempting to access it to make a purchase gives the standard "Be Right Back" message.

applestoredown
Given that it's a Tuesday night/afternoon in the United States and we're not expecting any new products this week, it's likely that this is a temporary maintenance outage that is not related to a new product release. The ‌Apple Store‌ app is also down at the current time.

We'll update this article when the online ‌Apple Store‌ is back up and functional, and we'll let MacRumors readers know if there are any notable changes.

Update: The online ‌Apple Store‌ is back up. Apple has re-added a "Store" tab to its main site, but that appears to be the only change, suggesting the outage was mostly a behind-the-scenes maintenance update.

apple store new website section

Top Rated Comments

Balooba Avatar
12 months ago
I would like to order one MacBook Pro 16" M1X, 2TB SSD, 16GB RAM, please, as soon as the store is back online.
Score: 15 Votes (Like | Disagree)
performa_6400 Avatar
12 months ago
There's tiny part of me that thought for a split second the new 16" MBP is ready... but probably not. Definitely not.
Score: 3 Votes (Like | Disagree)
macduke Avatar
12 months ago
This reminds me of the good ol’ days on MacRumors where the store would just go down and we weren’t sure if something new was coming or not.
Score: 3 Votes (Like | Disagree)
BigBlur Avatar
12 months ago

on a Wed afternoon, afternoon CA time ... hmm ... what might be coming???
Hate to break it to you, but you’re gonna have to go through Wednesday all over again tomorrow. ;)
Score: 2 Votes (Like | Disagree)
JCoe13 Avatar
12 months ago

It's interesting you mention that.

I was all gung ho to get the apple CC for that 3% until I did the math and realized other retailers almost always have a better price.
Apple will price match up to 10%
Score: 2 Votes (Like | Disagree)
ThisBougieLife Avatar
12 months ago
Silent release of the iPhone 12S. :P
Score: 2 Votes (Like | Disagree)

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