Apple's online Apple Store is down at the current time, and attempting to access it to make a purchase gives the standard "Be Right Back" message.
Given that it's a Tuesday night/afternoon in the United States and we're not expecting any new products this week, it's likely that this is a temporary maintenance outage that is not related to a new product release. The Apple Store app is also down at the current time.
We'll update this article when the online Apple Store is back up and functional, and we'll let MacRumors readers know if there are any notable changes.
Update: The online Apple Store is back up. Apple has re-added a "Store" tab to its main site, but that appears to be the only change, suggesting the outage was mostly a behind-the-scenes maintenance update.
While the 14-inch and 16-inch MacBook Pro were just updated with M5 Pro and M5 Max chips last month, bigger changes are reportedly around the corner.
According to Bloomberg's Mark Gurman, the higher-end MacBook Pro models will be receiving a major redesign by early 2027, and he said that Apple might use "MacBook Ultra" branding for them. If so, the MacBook Ultra would likely be a...
Thursday April 23, 2026 12:08 pm PDT by Juli Clover
There are a lot of folks waiting for a new version of the Apple TV because the set-top box hasn't been updated since 2022. There is an update coming this year, but people will need to wait a bit longer because Apple is holding the next Apple TV until the new version of Siri comes out this fall.
Design
Apple TV design updates don't happen often, and that's not changing in 2026. The next...
For its 20th-anniversary iPhone, Apple is tapping Samsung to produce a custom micro-curved OLED display that is brighter and thinner than existing panels, according to new supply chain information out of China.
Apple is reportedly considering a radical redesign for the 20th-anniversary iPhone that could feature a completely bezel-less display that curves around all four edges of the device.
...
I can’t believe in 2021 they still shut down their online shop for maintenance and store changes. Do any other big company online shops still do this ?
