Netflix to Take on Apple Arcade With Mobile Games for Subscribers

Netflix today confirmed that it is planning to expand on its TV movie offerings with a new gaming offering. During the company's second quarter earnings report (via CNET), Netflix said that gaming is "another new content category," similar to its expansion into original films, animation, and unscripted TV.

Netflix
Netflix plans to focus primarily on games that are designed for mobile devices, with the games that are offered provided for free to paying subscribers. Netflix said that it wants to learn about how its members "value games."

We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV. Games will be included in members' Netflix subscription at no additional cost similar to films and series. Initially, we'll be primarily focused on games for mobile devices. We're excited as ever about our movies and TV series offering and we expect a long runway of increasing investment and growth across all of our existing content categories, but since we are nearly a decade into our push into original programming, we think the time is right to learn more about how our members value games.

With the launch of a mobile gaming service, Netflix will be competing directly with Apple Arcade, Apple's $4.99 per month service that allows users to access hundreds of ad-free games on iPhone, iPad, Mac, and Apple TV.

Netflix's interest in games was highlighted earlier this year by The Information and confirmed last week by Bloomberg. Netflix recently hired former Electronic Arts executive Mike Verdu as president of game development to head up Netflix's gaming division.

There's no word yet on when exactly Netflix plans to begin rolling out mobile games, nor how those games will be distributed. Apple does not allow alternative app store options on the ‌iPhone‌, so Netflix will have to release games one by one or use a browser-based solution.

Top Rated Comments

Naraxus Avatar
14 months ago
Lol. Love the clickbait headline. Take on AppleArcade? AppleArcade is berift of AAA titles and is just ios games regurgitated
Score: 12 Votes (Like | Disagree)
topdrawer Avatar
14 months ago
don't do it netflix. i don't want my subscription money to go towards crappy games. make better shows instead.
Score: 8 Votes (Like | Disagree)
VertPin Avatar
14 months ago

Lol Going after Apple... Yeah, Good luck with that.
They can be direct competitors. It’s not like Apple Arcade is taking the gaming market by storm, either. Both services will apply to the mobile gaming market, where Netflix already has a huge subscriber base. That coupled with it being bundled with their streaming service (and not another fee added)…I’d expect this so perform decently in parallel to Apple Arcade.
Score: 7 Votes (Like | Disagree)
sw1tcher Avatar
14 months ago

Wouldn’t Apple block this? Unless Netflix makes it a separate subscription and Apple takes its share
It's free for Netflix subscribers. You cannot subscribe to Netflix through the iOS Netflix app that Apple gets $0 from

https://www.theverge.com/2018/12/28/18159373/netflix-in-app-subscriptions-iphone-ipad-ios-apple

You have to subscribe through netflix.com, so Netflix can either integrate the games into the current Netflix app, or create a separate Netflix games app and subscribers sign in with their Netflix ID and password to play the games.

If Apple blocks this it'd be more evidence for governments to use to prove their case that Apple has an abusive anti-competitive monopoly with their app store.
Score: 5 Votes (Like | Disagree)
carrrrrlos Avatar
14 months ago
Alexa shall we play a game?
Score: 5 Votes (Like | Disagree)
mnsportsgeek Avatar
14 months ago

Lol Going after Apple... Yeah, Good luck with that.
Going after Apple in gaming? Not hard.
Score: 4 Votes (Like | Disagree)

Related Stories

kingdom rush frontiers apple arcade

Apple Arcade Launches Two New Games and Previews More Games Coming Soon

Friday November 12, 2021 7:55 am PST by
It has been just over two years since the launch of Apple Arcade, and the subscription-based gaming service's catalog continues to grow. Two new games were released on Apple Arcade today, with an additional two coming soon. The latest additions to Apple Arcade include the classic arcade shooting game Galaga Wars from Bandai Namco and the popular tower defense game Kingdom Rush Frontiers from ...
tiny wings plus

Classic iPhone Game 'Tiny Wings' Launches on Apple Arcade This Friday

Tuesday October 12, 2021 9:01 am PDT by
Over a decade after being released on the App Store, the classic hit iPhone game Tiny Wings is coming to Apple Arcade this Friday. Tiny Wings is a casual game that involves tapping and holding the screen to control a bird whose wings are too tiny to fly. The game tasks players with outrunning the sun as they fly a bird across procedurally generated islands. Players must tap on the screen at...
netflix games launch

New Netflix Games Feature Now Available on iOS Devices

Tuesday November 9, 2021 10:23 am PST by
Netflix today announced the launch of Netflix Games for iOS, one week after rolling out the feature on Android devices. Netflix Games, included with a Netflix subscription, allows users to play a handful of games on their mobile devices. Available gaming titles include "Stranger Things: 1984," "Stranger Things 3: The Game," "Shooting Hoops," "Card Blast," and "Teeter Up." Accessing games...
netflix games launch

Netflix Taking on Apple Arcade With Official Games Launch on Android

Tuesday November 2, 2021 10:58 am PDT by
Netflix today announced the full official rollout of its Netflix Games feature, which will allow Netflix users to play a handful of games on their mobile devices. At the current time, Netflix is making games available for Android users, but support for iOS is "on the way." Netflix says that it's early days, but its goal is to build a library of games offering "something for everyone."...
Apple Arcade disney melee mania

Apple Arcade Getting New Disney and Nickelodeon Games

Tuesday December 14, 2021 9:33 am PST by
Apple Arcade surpassed 200 games available on the service in August, and new titles continue to be added nearly every week. The latest game coming to Apple Arcade is Disney Melee Mania from Mighty Bear Games, which launches this Friday. Disney Melee Mania is a battle arena game in which players battle in five-minute 3v3 matches to secure as many points as possible. There are several classic...
appstore

Kids and Teens in China Banned From Playing Online Video Games for More Than 3 Hours Per Week

Monday August 30, 2021 4:38 pm PDT by
China is implementing a new online gaming restriction that will affect children and teenagers who are under 18 years old, reports CNBC. Kids will only be able to play online games for an hour a day (8:00 p.m. to 9:00 p.m.) on weekends and legal holidays. Weekday gaming is prohibited. Companies that provide online game services to minors will need to comply with these rules and will not be...
roblox logo

Department of Justice Exploring Apple's Treatment of 'Roblox' Game in Antitrust Investigation

Monday December 6, 2021 12:46 pm PST by
The United States Justice Department is investigating Apple for antitrust issues, and Roblox is an area of interest for prosecutors attempting to put together a case, reports The Information. Investigators are looking for situations where Apple is unevenly enforcing rules for app developers, and Roblox is an area of interest because of the way the app works. Roblox is an online gaming...
netflix games launch

Netflix Gaming Service on iOS Likely to Offer Individual Games Through the App Store

Monday November 8, 2021 12:58 am PST by
Netflix will be required to enlist each game offered via its gaming service through the App Store for users to download and install, instead of providing an all-in-one experience within the Netflix app, due to Apple's rules, Bloomberg's Mark Gurman reports. Last year, Apple's App Store rules on gaming services became a central issue following a public spat between the Cupertino tech giant...

Popular Stories

iPhone 14 Dummies 1 Feature

Everything Rumored for Apple's September Event: iPhone 14, Apple Watch Pro and More

Friday August 12, 2022 2:34 pm PDT by
There's just about a month to go until Apple holds its annual September event focusing on new iPhone and Apple Watch models. We thought we'd take a quick look at everything that's rumored for Apple's September event to give MacRumors readers a rundown on what to expect when the first fall event rolls around. iPhone 14 The iPhone 14 can probably be described more as an "iPhone 13S" because...
z fold 4 1

Hands-On With Samsung's Latest Foldable Smartphones, the Galaxy Z Fold and Z Flip

Friday August 12, 2022 12:46 pm PDT by
Samsung this week launched its fourth-generation foldable devices, the $1,000 Galaxy Z Flip and the $1,800 Galaxy Z Fold. Though there's no sign of a comparable Apple foldable device on the horizon, rumors suggest prototypes are in the works, so we thought we'd take a look at Samsung's newest smartphones to see what Apple needs to measure up to when a foldable iPhone does come out. Subscribe ...
iPhone 14 Pro Purple Rear Flat MacRumors Exclusive

iPhone 14 Pro: Analyst Believes Storage Will Continue to Start at 128GB Despite Rumored Price Increase

Friday August 12, 2022 7:04 am PDT by
It wouldn't be the month before an iPhone launch without a few back-and-forth rumors, with the latest debate concerning iPhone 14 Pro storage. iPhone 14 Pro render by Ian Zelbo While research firm TrendForce forecasted that iPhone 14 Pro models could start with an increased 256GB of storage, Haitong International analyst Jeff Pu today forecasted that the upcoming Pro models will continue to...
iPhone 14 Pro Purple Front and Back MacRumors Exclusive feature

iPhone 14 Is Just a Few Weeks Away: Three Tips to Prepare for the New iPhone

Wednesday August 10, 2022 4:08 am PDT by
The launch of the new iPhone 14 is just a few weeks away, meaning millions of iPhone customers will soon upgrade their existing iPhone or perhaps get an iPhone for the first time. Exclusive MacRumors iPhone 14 Pro renders by graphic designer Ian Zelbo Whether upgrading from an older model or this is your first iPhone, we've rounded up a few tips to help you prepare for the next flagship...
iPhone 14 Pro Lineup Feature Silver

Kuo: Apple to Increase Prices of iPhone 14 Pro Models

Wednesday August 10, 2022 8:22 am PDT by
Apple plans to increase the prices of iPhone 14 Pro models compared to iPhone 13 Pro models, according to analyst Ming-Chi Kuo. Kuo did not reveal exact pricing for the iPhone 14 Pro models. However, in a tweet today, he estimated that the average selling price of the iPhone 14 lineup as a whole will increase by about 15% compared to the iPhone 13 lineup. In the United States, the iPhone...
top stories 13aug2022

Top Stories: New Battery Percentage Icon in iOS 16, USB-C AirPods Rumor, and More

Saturday August 13, 2022 6:00 am PDT by
This week brought some shocking news for iOS 16 beta testers, with Apple bringing back the iPhone battery percentage to the status bar after a number of years. Other news and rumors this week included word that Apple has started recording portions of its media event planned for next month to introduce the iPhone 14 and Apple Watch Series 8, claims about iPhone 14 Pro pricing and Apple's...