Netflix to Take on Apple Arcade With Mobile Games for Subscribers
Netflix today confirmed that it is planning to expand on its TV movie offerings with a new gaming offering. During the company's second quarter earnings report (via CNET), Netflix said that gaming is "another new content category," similar to its expansion into original films, animation, and unscripted TV.
Netflix plans to focus primarily on games that are designed for mobile devices, with the games that are offered provided for free to paying subscribers. Netflix said that it wants to learn about how its members "value games."
We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV. Games will be included in members' Netflix subscription at no additional cost similar to films and series. Initially, we'll be primarily focused on games for mobile devices. We're excited as ever about our movies and TV series offering and we expect a long runway of increasing investment and growth across all of our existing content categories, but since we are nearly a decade into our push into original programming, we think the time is right to learn more about how our members value games.
With the launch of a mobile gaming service, Netflix will be competing directly with Apple Arcade, Apple's $4.99 per month service that allows users to access hundreds of ad-free games on iPhone, iPad, Mac, and Apple TV.
Netflix's interest in games was highlighted earlier this year by The Information and confirmed last week by Bloomberg. Netflix recently hired former Electronic Arts executive Mike Verdu as president of game development to head up Netflix's gaming division.
There's no word yet on when exactly Netflix plans to begin rolling out mobile games, nor how those games will be distributed. Apple does not allow alternative app store options on the iPhone, so Netflix will have to release games one by one or use a browser-based solution.
Related Stories
Netflix earlier this year confirmed plans to get into mobile gaming, and now the company is testing its gaming experience with Netflix users in Poland.
Netflix's Polish Twitter account today tweeted that the Android Netflix app in Poland is offering access to "Stranger Things 1984" and "Stranger Things 3," two mobile game options.
According to NetflixGeeked, the games are included with a...
Netflix today announced the full official rollout of its Netflix Games feature, which will allow Netflix users to play a handful of games on their mobile devices.
At the current time, Netflix is making games available for Android users, but support for iOS is "on the way." Netflix says that it's early days, but its goal is to build a library of games offering "something for everyone."...
Netflix today announced the launch of Netflix Games for iOS, one week after rolling out the feature on Android devices. Netflix Games, included with a Netflix subscription, allows users to play a handful of games on their mobile devices.
Available gaming titles include "Stranger Things: 1984," "Stranger Things 3: The Game," "Shooting Hoops," "Card Blast," and "Teeter Up."
Accessing games...
Netflix is planning to add to its TV and movie offerings by breaking into video game content, reports Bloomberg.
Netflix has hired former Electronic Arts and Facebook executive Mike Verdu as vice president of game development, and he will report to Netflix chief operating officer Greg Peters. At Facebook, Verdu worked with developers to bring games and other content to the Oculus VR headset.
...
Monday November 8, 2021 12:58 am PST by
Sami FathiNetflix will be required to enlist each game offered via its gaming service through the App Store for users to download and install, instead of providing an all-in-one experience within the Netflix app, due to Apple's rules, Bloomberg's Mark Gurman reports.
Last year, Apple's App Store rules on gaming services became a central issue following a public spat between the Cupertino tech giant...
Netflix is mulling an expansion into online gaming that could end up being similar to Apple's digital subscription offering, Apple Arcade, according to multiple reports.
News of the plans began trickling out on Friday when The Information reported that Netflix had approached veteran game industry executives about joining the company.
Netflix is looking to hire an executive to oversee an...
As the Epic Games v. Apple trial progresses into its third day, Apple's internal documents and communications with various companies are continuing to surface, giving us some insight into the dealings that Apple has had around the App Store.
Back in December 2018, Netflix stopped offering in-app subscription options for new or resubscribing members and instead began requiring them to sign up ...
Apple has discussed launching a cloud-based gaming service to rival the likes of Xbox Cloud Gaming and Google Stadia, according to Bloomberg's Mark Gurman.
In his latest "Power On" newsletter, Gurman explained that Apple has considered launching a cloud-based game streaming service like its competitors (emphasis our own):Apple's gaming service is somewhat unique, relying on games that run on ...
Popular Stories
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest.
Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month.
The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
Apple is rumored to announce four new iPhone 14 models in September, and ahead of time, analyst Jeff Pu has outlined his expectations for the devices.
In a research note with Haitong International Securities, obtained by MacRumors, Pu claimed that all iPhone 14 models will feature ProMotion displays, compared to only Pro models currently. ProMotion enables a variable refresh rate up to 120Hz ...
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
Hole-punch? Pill? Hole-punch and pill? Rumors about what the front camera system on the iPhone 14 Pro will look like are evolving rapidly, and it now appears we might be getting a novel but potentially controversial design later this year.
Other major stories this week included some confusion and controversy about iCloud Private Relay being disabled for some T-Mobile customers, increasing...
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst.
Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
Bloomberg's Mark Gurman and Debby Wu last year reported that Apple had tested a new iPad Pro with a glass back for wireless charging capabilities. In a recent edition of his newsletter, Gurman said he expects the new iPad Pro to be released in 2022.
While the new iPad Pro is still on track to feature wireless charging, 9to5Mac's Filipe Espósito today reported that Apple may have ultimately...
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara.
Citing reliables sources in China, the report claims that the new iPad Air could be...
Top Rated Comments
https://www.theverge.com/2018/12/28/18159373/netflix-in-app-subscriptions-iphone-ipad-ios-apple
You have to subscribe through netflix.com, so Netflix can either integrate the games into the current Netflix app, or create a separate Netflix games app and subscribers sign in with their Netflix ID and password to play the games.
If Apple blocks this it'd be more evidence for governments to use to prove their case that Apple has an abusive anti-competitive monopoly with their app store.