iPhone 12 Depreciates Less Than iPhone 11, Study Finds

iPhone 12 models have held their value better than ‌iPhone‌ 11 models did after the same amount of time, according to a new report by SellCell.

iPhone 12 Layout Feature
During the six months following launch, the ‌iPhone‌ 12 models lost on average 34.5 percent of their value, while during the same period after the launch of the ‌iPhone‌ 11 lineup, ‌iPhone‌ 11 models lost 43.8 percent of their value. This means that ‌iPhone‌ 12 models are currently holding their value 9.3 percentage points better than the ‌iPhone‌ 11 models did during the six months after launch.

Although the launch of the ‌iPhone‌ 12 prompted the ‌iPhone‌ 11 models to lose eight percent of their value in three months and ten percent of their value within nine months, the ‌iPhone‌ 11 models are now steadying in their depreciation.

Out of the ‌iPhone‌ 11, ‌iPhone‌ 11 Pro, and iPhone 11 Pro Max, the ‌iPhone‌ 11 has depreciated the least with a loss of only 31.7 percent, despite being the least expensive model. This is 17.5 percent less depreciation than the ‌iPhone‌ 11 Pro and nine percent less depreciation than the average across all three handsets.

iphone 11 depreciation sellcell
Throughout the 21 months since its launch, the ‌iPhone‌ 11 still performed best, having lost 49.1 percent of its value overall. The ‌iPhone‌ 11 Pro, on the other hand, was the worst performer, losing 56.9 percent of its value in the 21 months since its launch.

In the ‌iPhone‌ 12 lineup, the iPhone 12 mini depreciated the most, losing 41 percent of its value after six months. This is almost nine percent more depreciation on average than the other devices evaluated, perhaps indicating reduced demand. Even so, each of the ‌iPhone‌ 12 models recovered value. The iPhone 12 Pro Max lost 49.2 percent in month one, but by month six, the handset recovered 20.3 percent of its MSRP.

iphone 12 depreciation sellcell
Overall, both the ‌iPhone‌ 11 and ‌iPhone‌ 12 series of devices lost 40 to 50 percent of their value within the first four weeks of launch on average. The ‌iPhone‌ is still by far the best smartphone for value retention regardless of the exact model. For example, a previous study has shown the ‌iPhone‌ 12 holds its value 20 percent better than the Samsung Galaxy S21.

Related Forum: iPhone

Popular Stories

Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...

Top Rated Comments

MacLawyer Avatar
52 months ago
Another happy iPhone 12 mini owner here. ?
Score: 13 Votes (Like | Disagree)
MrMacintoshIII Avatar
52 months ago
Excellent news for when I sell my 12 Pro for a 13 mini.
Score: 10 Votes (Like | Disagree)
Just sayin... Avatar
52 months ago
I believe the 12 is holding its’ value more than the 11 did earlier because of a number of factors: chip shortage supply constraints and an increased post-lockdown demand surge. Either way, when the 13 comes out, I‘m upgrading and giving my 12 Pro Max to DW. Her 11 goes to son & DIL…
Score: 8 Votes (Like | Disagree)
ghanwani Avatar
52 months ago
This probably has to do with the falling dollar and everything going up in price. Have you looked at the used car market lately? iPhone 11 has likely lost less value than iPhone XR did a year ago, and so on.
Score: 6 Votes (Like | Disagree)
Return Zero Avatar
52 months ago
Yeah this is not surprising at all... OLED, 5G, Ceramic Shield, definitely going to be seen as more future proof than the 11 at equivalent times of purchase.
Score: 6 Votes (Like | Disagree)
Skika Avatar
52 months ago
Because of the redesign.
Score: 5 Votes (Like | Disagree)