iPhone 12 Depreciates Less Than iPhone 11, Study Finds

iPhone 12 models have held their value better than iPhone 11 models did after the same amount of time, according to a new report by SellCell.

iPhone 12 Layout Feature
During the six months following launch, the ‌iPhone 12‌ models lost on average 34.5 percent of their value, while during the same period after the launch of the ‌iPhone 11‌ lineup, ‌iPhone 11‌ models lost 43.8 percent of their value. This means that ‌iPhone 12‌ models are currently holding their value 9.3 percentage points better than the ‌iPhone 11‌ models did during the six months after launch.

Although the launch of the ‌iPhone 12‌ prompted the ‌iPhone 11‌ models to lose eight percent of their value in three months and ten percent of their value within nine months, the ‌iPhone 11‌ models are now steadying in their depreciation.

Out of the ‌iPhone 11‌, ‌iPhone 11‌ Pro, and iPhone 11 Pro Max, the ‌iPhone 11‌ has depreciated the least with a loss of only 31.7 percent, despite being the least expensive model. This is 17.5 percent less depreciation than the ‌iPhone 11‌ Pro and nine percent less depreciation than the average across all three handsets.

iphone 11 depreciation sellcell
Throughout the 21 months since its launch, the ‌iPhone 11‌ still performed best, having lost 49.1 percent of its value overall. The ‌iPhone 11‌ Pro, on the other hand, was the worst performer, losing 56.9 percent of its value in the 21 months since its launch.

In the ‌iPhone 12‌ lineup, the iPhone 12 mini depreciated the most, losing 41 percent of its value after six months. This is almost nine percent more depreciation on average than the other devices evaluated, perhaps indicating reduced demand. Even so, each of the ‌iPhone 12‌ models recovered value. The iPhone 12 Pro Max lost 49.2 percent in month one, but by month six, the handset recovered 20.3 percent of its MSRP.

iphone 12 depreciation sellcell
Overall, both the ‌iPhone 11‌ and ‌iPhone 12‌ series of devices lost 40 to 50 percent of their value within the first four weeks of launch on average. The iPhone is still by far the best smartphone for value retention regardless of the exact model. For example, a previous study has shown the ‌iPhone 12‌ holds its value 20 percent better than the Samsung Galaxy S21.

Related Roundups: iPhone 11, iPhone 12, iPhone 12 Pro
Related Forum: iPhone

Top Rated Comments

MacLawyer Avatar
1 week ago
Another happy iPhone 12 mini owner here. ?
Score: 13 Votes (Like | Disagree)
MrMacintoshIII Avatar
1 week ago
Excellent news for when I sell my 12 Pro for a 13 mini.
Score: 10 Votes (Like | Disagree)
Just sayin... Avatar
1 week ago
I believe the 12 is holding its’ value more than the 11 did earlier because of a number of factors: chip shortage supply constraints and an increased post-lockdown demand surge. Either way, when the 13 comes out, I‘m upgrading and giving my 12 Pro Max to DW. Her 11 goes to son & DIL…
Score: 8 Votes (Like | Disagree)
ghanwani Avatar
1 week ago
This probably has to do with the falling dollar and everything going up in price. Have you looked at the used car market lately? iPhone 11 has likely lost less value than iPhone XR did a year ago, and so on.
Score: 6 Votes (Like | Disagree)
Return Zero Avatar
1 week ago
Yeah this is not surprising at all... OLED, 5G, Ceramic Shield, definitely going to be seen as more future proof than the 11 at equivalent times of purchase.
Score: 6 Votes (Like | Disagree)
Skika Avatar
1 week ago
Because of the redesign.
Score: 5 Votes (Like | Disagree)

Top Stories

galaxy s21 iphone 12 pro max

iPhone 12 Holds Its Value Over 20% Better Than Samsung Galaxy S21 Range

Wednesday April 7, 2021 9:47 am PDT by
Apple's iPhone 12 lineup holds its value over 20 percent better than the Samsung Galaxy S21 range, according to data gathered by SellCell. Despite having been on sale for considerably less time than the iPhone 12 lineup, with orders arriving from late January this year, the Samsung Galaxy S21 series is failing to hold its value as well as its main competitor. By measuring each handset's...
iphone 13 dummy model lineup

Here's What the iPhone 13 Lineup Will Look Like

Monday July 12, 2021 10:54 am PDT by
Apple's 2021 iPhone models aren't expected to launch until September, but thanks to rumors, CAD drawings, and renderings, we already know what to expect. Dummy models are now circulating, and we got our hands on a set to give MacRumors readers an overview of the leaks that we've been seeing for months now. Subscribe to the MacRumors YouTube channel for more videos. We have dummy models of...
iPhone trade in

Apple Adjusts Trade-In Value of iPad Pro, iPhone 11, and Select Mac Models

Monday April 5, 2021 1:54 am PDT by
Apple has adjusted the trade-in values of a number of its products, including the majority of the iPad and Mac lineup, while also making some changes to iPhone. Apple's trade-in program allows customers to trade-in older devices, and receive a certain amount of value for them, to use towards a purchase of a new device. The exact trade-in value a device has is measured by its condition, when ...
iphone 12 pro lidar scanner video

Leaker: LiDAR Scanner to Remain Exclusive to iPhone 13 'Pro' Models This Year

Monday July 12, 2021 4:17 am PDT by
Apple looks increasingly unlikely to expand its LiDAR Scanner to the entire iPhone 13 lineup this year, despite some rumors to the contrary. The LiDAR Scanner is a small sensor that uses 3D sensing to measure the distance to surrounding objects up to five meters away. This technology allows for enhanced augmented reality experiences and other unique capabilities, such as the ability to measur...
iphone 12 lineup all

iPhone 12 Passes 100 Million Sales in First Super-Cycle Since iPhone 6

Wednesday June 30, 2021 8:21 am PDT by
The iPhone 12 series has now sold over 100 million units and powered the first iPhone sales super-cycle since the launch of the iPhone 6, according to Counterpoint Research. The iPhone 12 lineup passed 100 million sales in April, meaning that the devices achieved the landmark figure within seven months of its launch. By comparison, this is two months earlier than the iPhone 11 series that...
120 hz 14 holepunch feature

All iPhone 14 Models May Feature 120Hz ProMotion Displays

Tuesday July 6, 2021 6:41 am PDT by
Apple could offer its ProMotion display technology, which allows for a higher 120Hz refresh rate, across all models of the 2022 iPhone lineup after it's expected to debut the technology in the iPhone for the first time later this year. It's been widely reported that Apple plans to include a 120Hz refresh rate in this year's iPhone 13 lineup, but exclusive to only the high-end iPhone 13 Pro...
apple store iphone 12 customers

iPhone 12 Pro Max Seeing Strong Demand in U.S. as Consumer Spending Rises

Thursday July 15, 2021 7:16 am PDT by
The latest research from Consumer Intelligence Research Partners (CIRP) shows that all four iPhone 12 models accounted for 63% of total iPhone sales in the United States in the quarter ending June 2021. The highest-end iPhone 12 Pro Max tied with the year-old iPhone 11 for the largest share of any single model at 23%, while the iPhone 12 mini and iPhone XR had the smallest share, each at 5%, ...
iphone 12 mini pro max side by side

Apple Working on Big-Screen iPhone for Less Than $900

Monday July 5, 2021 3:11 am PDT by
Apple is working on a big-screen 6.7-inch iPhone with a price tag lower than $900, according to reliable Apple analyst Ming-Chi Kuo. In a recent note to investors seen by MacRumors, Kuo said that Apple plans to continue with four models in its main iPhone lineup in 2022. Kuo previously stated that the iPhone 13, destined for this year, will be the final iPhone lineup to feature a 5.4-inch ...
benks iphone 13 models

Chinese Case Maker Shares iPhone 13 Chassis Models on Weibo

Friday July 9, 2021 3:19 am PDT by
Smartphone accessory makers are already busy producing iPhone 13 cases based on chassis models that supposedly give them advance knowledge of how Apple's upcoming flagship devices will be sized, and one brand has taken the unusual decision to publicly share the models they're working off on social media. Well-known Chinese case maker Benks today posted on Weibo images of the models on which...
iphone 13 duan rui2

Latest iPhone 13 Dummies Again Show New Diagonal Dual-Lens Camera Arrangement Coming to Standard Model

Tuesday June 29, 2021 3:33 am PDT by
More dummy models of the upcoming iPhone 13 have been shared online, this time by leaker DuanRui, indicating the new diagonal dual-camera layout on the standard-size iPhone 13 and the slightly smaller notch on the front of the iPhone 13 series. The models mirror previous dummies and schematics covered here on MacRumors that have indicated the new camera arrangement coming to the iPhone 13...