iPhone 12 Depreciates Less Than iPhone 11, Study Finds

iPhone 12 models have held their value better than ‌iPhone‌ 11 models did after the same amount of time, according to a new report by SellCell.

iPhone 12 Layout Feature
During the six months following launch, the ‌iPhone‌ 12 models lost on average 34.5 percent of their value, while during the same period after the launch of the ‌iPhone‌ 11 lineup, ‌iPhone‌ 11 models lost 43.8 percent of their value. This means that ‌iPhone‌ 12 models are currently holding their value 9.3 percentage points better than the ‌iPhone‌ 11 models did during the six months after launch.

Although the launch of the ‌iPhone‌ 12 prompted the ‌iPhone‌ 11 models to lose eight percent of their value in three months and ten percent of their value within nine months, the ‌iPhone‌ 11 models are now steadying in their depreciation.

Out of the ‌iPhone‌ 11, ‌iPhone‌ 11 Pro, and iPhone 11 Pro Max, the ‌iPhone‌ 11 has depreciated the least with a loss of only 31.7 percent, despite being the least expensive model. This is 17.5 percent less depreciation than the ‌iPhone‌ 11 Pro and nine percent less depreciation than the average across all three handsets.

iphone 11 depreciation sellcell
Throughout the 21 months since its launch, the ‌iPhone‌ 11 still performed best, having lost 49.1 percent of its value overall. The ‌iPhone‌ 11 Pro, on the other hand, was the worst performer, losing 56.9 percent of its value in the 21 months since its launch.

In the ‌iPhone‌ 12 lineup, the iPhone 12 mini depreciated the most, losing 41 percent of its value after six months. This is almost nine percent more depreciation on average than the other devices evaluated, perhaps indicating reduced demand. Even so, each of the ‌iPhone‌ 12 models recovered value. The iPhone 12 Pro Max lost 49.2 percent in month one, but by month six, the handset recovered 20.3 percent of its MSRP.

iphone 12 depreciation sellcell
Overall, both the ‌iPhone‌ 11 and ‌iPhone‌ 12 series of devices lost 40 to 50 percent of their value within the first four weeks of launch on average. The ‌iPhone‌ is still by far the best smartphone for value retention regardless of the exact model. For example, a previous study has shown the ‌iPhone‌ 12 holds its value 20 percent better than the Samsung Galaxy S21.

Related Forum: iPhone

Top Rated Comments

MacLawyer Avatar
31 months ago
Another happy iPhone 12 mini owner here. ?
Score: 13 Votes (Like | Disagree)
MrMacintoshIII Avatar
31 months ago
Excellent news for when I sell my 12 Pro for a 13 mini.
Score: 10 Votes (Like | Disagree)
Just sayin... Avatar
31 months ago
I believe the 12 is holding its’ value more than the 11 did earlier because of a number of factors: chip shortage supply constraints and an increased post-lockdown demand surge. Either way, when the 13 comes out, I‘m upgrading and giving my 12 Pro Max to DW. Her 11 goes to son & DIL…
Score: 8 Votes (Like | Disagree)
ghanwani Avatar
31 months ago
This probably has to do with the falling dollar and everything going up in price. Have you looked at the used car market lately? iPhone 11 has likely lost less value than iPhone XR did a year ago, and so on.
Score: 6 Votes (Like | Disagree)
Return Zero Avatar
31 months ago
Yeah this is not surprising at all... OLED, 5G, Ceramic Shield, definitely going to be seen as more future proof than the 11 at equivalent times of purchase.
Score: 6 Votes (Like | Disagree)
Skika Avatar
31 months ago
Because of the redesign.
Score: 5 Votes (Like | Disagree)

Popular Stories

apple card 1

Apple Ending Apple Card Partnership With Goldman Sachs

Tuesday November 28, 2023 3:09 pm PST by
Apple is ending its credit card partnership with Goldman Sachs, according to The Wall Street Journal. Apple plans to stop working with Goldman Sachs in the next 12 to 15 months, and it is not yet clear if Apple has established a new partnership for the Apple Card. Apple and Goldman Sachs will dissolve their entire consumer partnership, including the Apple Card and the Apple Savings account....
ios 17 namedrop

Police Departments and News Sites Spreading Misinformation About How iOS 17 NameDrop Feature Works

Monday November 27, 2023 5:11 pm PST by
Apple with iOS 17.1 and watchOS 10.1 introduced a new NameDrop feature that is designed to allow users to place Apple devices near one another to quickly exchange contact information. Sharing contact information is done with explicit user permission, but some news organizations and police departments have been spreading misinformation about how functions. As noted by The Washington Post,...
Apple Logo

Apple Discontinued These 5 Products This Year

Monday November 27, 2023 7:03 am PST by
As the end of 2023 nears, now is a good opportunity to look back at some of the devices and accessories that Apple discontinued throughout the year. Apple products discontinued in 2023 include the iPhone 13 mini, 13-inch MacBook Pro, MagSafe Battery Pack, MagSafe Duo Charger, and leather accessories. Also check out our lists of Apple products discontinued in 2022 and 2021. iPhone Mini ...
iOS 17

iOS 17.1.2 Update for iPhone Likely to Be Released This Week

Monday November 27, 2023 8:24 am PST by
Apple will likely release iOS 17.1.2 this week, based on mounting evidence of the software in our website's analytics logs in recent days. As a minor update, iOS 17.1.2 should be focused on bug fixes, but it's unclear exactly which issues might be addressed. Some users have continued to experience Wi-Fi issues on iOS 17.1.1, so perhaps iOS 17.1.2 will include the same fix for Wi-Fi...
iOS 17

Everything New in iOS 17.2 Beta 4

Tuesday November 28, 2023 12:18 pm PST by
Apple is wrapping up development on iOS 17.2, with the update expected to come out in December. While we're getting to the end of the beta testing period, Apple is still tweaking features and adding new functionality. We've rounded up everything new in the fourth beta of iOS 17.2. Default Notification Sound Under Sounds & Haptics, there's a new "Default Alerts" section that allows you to ...
All New CarPlay Five New Features Article 2

What to Expect From All-New CarPlay, Still Listed as Coming 'Late 2023'

Tuesday November 28, 2023 7:44 am PST by
At WWDC in June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, increased personalization, and more. Apple's website still says the first vehicles with support for the next-generation CarPlay experience will be announced in "late 2023," but it has not shared...
Google Drive

Some Google Drive Users' Files Have Mysteriously Vanished

Tuesday November 28, 2023 3:55 am PST by
Google Drive users have been warned not to disconnect their account within the Google Drive for desktop app, after a spate of reports of files going missing from the cloud service. Alarm bells began ringing last week on Google's community support site when some users reported files mysteriously disappearing from Google Drive, with some posters claiming six or more months of data had...