iPhone 12 Depreciates Less Than iPhone 11, Study Finds

iPhone 12 models have held their value better than iPhone 11 models did after the same amount of time, according to a new report by SellCell.

iPhone 12 Layout Feature
During the six months following launch, the ‌iPhone 12‌ models lost on average 34.5 percent of their value, while during the same period after the launch of the ‌iPhone 11‌ lineup, ‌iPhone 11‌ models lost 43.8 percent of their value. This means that ‌iPhone 12‌ models are currently holding their value 9.3 percentage points better than the ‌iPhone 11‌ models did during the six months after launch.

Although the launch of the ‌iPhone 12‌ prompted the ‌iPhone 11‌ models to lose eight percent of their value in three months and ten percent of their value within nine months, the ‌iPhone 11‌ models are now steadying in their depreciation.

Out of the ‌iPhone 11‌, ‌iPhone 11‌ Pro, and iPhone 11 Pro Max, the ‌iPhone 11‌ has depreciated the least with a loss of only 31.7 percent, despite being the least expensive model. This is 17.5 percent less depreciation than the ‌iPhone 11‌ Pro and nine percent less depreciation than the average across all three handsets.

iphone 11 depreciation sellcell
Throughout the 21 months since its launch, the ‌iPhone 11‌ still performed best, having lost 49.1 percent of its value overall. The ‌iPhone 11‌ Pro, on the other hand, was the worst performer, losing 56.9 percent of its value in the 21 months since its launch.

In the ‌iPhone 12‌ lineup, the iPhone 12 mini depreciated the most, losing 41 percent of its value after six months. This is almost nine percent more depreciation on average than the other devices evaluated, perhaps indicating reduced demand. Even so, each of the ‌iPhone 12‌ models recovered value. The iPhone 12 Pro Max lost 49.2 percent in month one, but by month six, the handset recovered 20.3 percent of its MSRP.

iphone 12 depreciation sellcell
Overall, both the ‌iPhone 11‌ and ‌iPhone 12‌ series of devices lost 40 to 50 percent of their value within the first four weeks of launch on average. The iPhone is still by far the best smartphone for value retention regardless of the exact model. For example, a previous study has shown the ‌iPhone 12‌ holds its value 20 percent better than the Samsung Galaxy S21.

Related Roundups: iPhone 11, iPhone 12
Related Forum: iPhone

Top Rated Comments

MacLawyer Avatar
13 weeks ago
Another happy iPhone 12 mini owner here. ?
Score: 13 Votes (Like | Disagree)
MrMacintoshIII Avatar
13 weeks ago
Excellent news for when I sell my 12 Pro for a 13 mini.
Score: 10 Votes (Like | Disagree)
Just sayin... Avatar
13 weeks ago
I believe the 12 is holding its’ value more than the 11 did earlier because of a number of factors: chip shortage supply constraints and an increased post-lockdown demand surge. Either way, when the 13 comes out, I‘m upgrading and giving my 12 Pro Max to DW. Her 11 goes to son & DIL…
Score: 8 Votes (Like | Disagree)
ghanwani Avatar
13 weeks ago
This probably has to do with the falling dollar and everything going up in price. Have you looked at the used car market lately? iPhone 11 has likely lost less value than iPhone XR did a year ago, and so on.
Score: 6 Votes (Like | Disagree)
Return Zero Avatar
13 weeks ago
Yeah this is not surprising at all... OLED, 5G, Ceramic Shield, definitely going to be seen as more future proof than the 11 at equivalent times of purchase.
Score: 6 Votes (Like | Disagree)
Skika Avatar
13 weeks ago
Because of the redesign.
Score: 5 Votes (Like | Disagree)

Top Stories

galaxy s21 iphone 12 pro max

iPhone 12 Holds Its Value Over 20% Better Than Samsung Galaxy S21 Range

Wednesday April 7, 2021 9:47 am PDT by
Apple's iPhone 12 lineup holds its value over 20 percent better than the Samsung Galaxy S21 range, according to data gathered by SellCell. Despite having been on sale for considerably less time than the iPhone 12 lineup, with orders arriving from late January this year, the Samsung Galaxy S21 series is failing to hold its value as well as its main competitor. By measuring each handset's...
iphone 13 vs iphone 12

iPhone 13 Models Are Heavier and Thicker Than iPhone 12 Models

Tuesday September 14, 2021 1:51 pm PDT by
Apple's iPhone 13 models are nearly identical in design to the iPhone 12 models, but there are some slight differences in weight and thickness. All of the iPhone 13 models are heavier than their iPhone 12 counterparts, likely due to the larger batteries that are inside and the thickness increase. Weight comparisons are below. iPhone 13 mini - 141 grams vs. 135 grams iPhone 13 - 174...
Apple Watch 7 and iPhone 13 Boring 1

Apple Users Underwhelmed by iPhone 13 and Apple Watch Series 7, Survey Shows

Tuesday October 5, 2021 1:07 pm PDT by
Apple device users are largely underwhelmed by the iPhone 13 lineup and the Apple Watch Series 7, according to the findings of a new survey by SellCell. The survey asked 5,000 iPhone users aged 18 or over in the United States between September 23 and 30 what they thought of the recently announced iPhone 13 models and Apple Watch Series 7. 64 percent of users said that the iPhone 13 lineup ...
iphone 13 colors

iPhone 13 Models Have the Same Amount of RAM as iPhone 12 Models

Wednesday September 15, 2021 8:39 am PDT by
Apple never advertises the amount of RAM in iPhones, but based on strings contained within the Xcode 13 beta, MacRumors can confirm that iPhone 13 Pro and iPhone 13 Pro Max models are equipped with 6GB of RAM, while the iPhone 13 and iPhone 13 mini have 4GB of RAM. These amounts are unchanged from the iPhone 12 lineup. The same Xcode strings accurately revealed the amount of RAM in iPhone 12 ...
Apple Watch Series 7 Pink and Green Feature

Apple Now Most Popular Watch Brand Among Upper-Income U.S. Teens, Unseating Rolex

Tuesday October 5, 2021 7:17 am PDT by
Apple is now the most popular watch brand among upper-income teenagers in the United States, a new survey by Piper Sandler has shown. Teen smartwatch ownership has climbed from 30 percent in the fall of 2020 to 35 percent in the fall of 2021. 30 percent of teens now own an Apple Watch, an increase of five percent from the same time last year. Apple now has an 86 percent market share among...
iPhone 12 v Android 2020

Interest in Switching to iPhone Drops Among Android Users Ahead of iPhone 13 Launch, Survey Shows

Tuesday August 31, 2021 5:22 am PDT by
Android users are significantly less interested in the iPhone 13 models than they were this time last year in the iPhone 12 models, having been put off by the continued lack of a fingerprint scanner and concerns around child safety features, according to a new survey by SellCell. The survey, conducted earlier this month, asked more than 5,000 current Android users in the United States aged...
iphone lineup september

iPhone XR and iPhone 12 Pro Discontinued, iPhone 12, iPhone 12 Mini, iPhone 11, and iPhone SE Still Available

Tuesday September 14, 2021 11:37 am PDT by
With the launch of the new iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max, Apple has refined its iPhone lineup and has discontinued the iPhone XR and the iPhone 12 Pro. The iPhone 12, iPhone 11, and iPhone SE are still around as lower-cost options, with all models getting a price drop. Apple's full lineup continues to be priced starting at $399: iPhone SE - $399 iPhon...
Apple iphone13 colors 09142021 big

Cellular Carriers Begin Sharing Deals and Offers Coming to iPhone 13 and iPhone 13 Pro

Tuesday September 14, 2021 1:07 pm PDT by
With the imminent launch of brand new iPhone models, cellular carriers are already beginning to share various offers that should help save you money when buying the iPhone 13. AT&T Starting with AT&T, new and existing AT&T customers will have the opportunity to get a new iPhone 13 Pro or iPhone 13 mini at no cost, with an eligible trade in and on an unlimited cellular plan. Under this...
apple store down

Apple Online Store Down Ahead of iPhone 13 and 13 Pro Pre-Orders

Thursday September 16, 2021 9:48 pm PDT by
Apple's online store is down ahead of iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max pre-orders, which are set to begin at 5:00 a.m. Pacific Time in the United States. "You're... early," reads the Apple Store message when attempting to visit the U.S. website. "Pre-order begins at 5:00 a.m. PDT. Enjoy the extra sleep." Apple used to do new device pre-orders at 12:01 a.m....
iphone 13 boxes

iPhone 13 and 13 Pro Unboxing and Honest First Impressions

Friday September 24, 2021 11:51 am PDT by
It's iPhone 13 launch day, and customers around the world are receiving their iPhone 13, 13 mini, 13 Pro, and 13 Pro Max orders, plus the new devices are also in Apple retail locations. We picked up one of the new iPhone 13 models and both of the iPhone 13 Pro models for a quick unboxing and an honest overview of the feature set. Subscribe to the MacRumors YouTube channel for more videos. ...