Apple Boosting iPhone 13 Production in Anticipation of High Demand at September Debut

Apple is looking to boost initial production of this year's iPhone 13 models to 90 million units through the end of the year, an increase of up to 20% over the 75 million units of the ‌iPhone‌ 12 series produced last year, according to Bloomberg's Debby Wu and Mark Gurman.

iphone 13 yellow with text
The report also outlines a number of expectations for the ‌iPhone‌ 13 series, most of which have already been rumored:

  • Same four sizes as the current lineup
  • September announcement
  • At least one model with LTPO display to enable variable refresh rate
  • Smaller notch
  • Camera upgrades will focus on video, including improved optical zoom
  • Upgraded chip based on same 6-core design as current A14
  • No in-display Touch ID, although Apple did test the technology for the ‌iPhone‌ 13

In addressing the smaller notch on the ‌iPhone‌ 13, Bloomberg says that while Apple's goal is to ultimately remove the notch entirely, it looks like even the 2022 ‌iPhone‌ will still include one. It is, however, likely to be reduced further in size compared to the ‌iPhone‌ 13's notch.

Related Forum: iPhone

Popular Stories

hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Apple Foldable Thumb

Foldable iPhone to Debut These Two Breakthrough Features

Wednesday November 19, 2025 7:26 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
ipad black friday 2025

The Best Early Black Friday iPad Deals

Thursday November 20, 2025 10:20 am PST by
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...

Top Rated Comments

prizm Avatar
57 months ago
I guess it doesn't really help to complain about lack of touch ID. But I will anyway. I want touch ID, damn it.
Score: 13 Votes (Like | Disagree)
ian87w Avatar
57 months ago

With how often folks on this site complain that there hasn’t been a reason worth upgrading for years I feel like this thread won’t be much different.

That said, every single smaller notch render makes it look like any ugly and generic Android phone. I’d rather see them wait until they can shrink it into the slim bezel that remains; would make the removal more impactful and there wouldn’t be an ugly half-step.
It will be the same. MR forum will be filled with complaints and how Apple is no longer "innovative."

The expected complaints: no periscope lens, no 144Hz refresh rate, still have a notch, no USB-C, etc.

And that won't change how Apple will keep breaking revenue records the next quarter, just like with the iPhone 12 series... :D
Score: 8 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
57 months ago

I hope you’re right, love my crisp white mini led iPad display ? if we get proper white displays, I’ll be on the first flight to Vegas to party. ???
Yes, please come. Resorts world just opened. It took 10 years to have this casino up! It’s beautiful!!!

Thats $4.3 billion dollars.




Attachment Image

Attachment Image
Score: 8 Votes (Like | Disagree)
jav6454 Avatar
57 months ago
Makes sense as they might have lost X-Mas sales due to late release last year. Hopefully this year brings features that accompany that "Oh, I want to upgrade" feeling we got in the past (1st gen to iPhone 4).
Score: 7 Votes (Like | Disagree)
_Spinn_ Avatar
57 months ago
Considering how well the iPhone 12 line sold during a pandemic (and late so fewer months too) I would expect the 13s to do even better.
Score: 7 Votes (Like | Disagree)
hatchettjack Avatar
57 months ago
I want a red pro max! or orange!
Score: 6 Votes (Like | Disagree)