Apple TV+ Shares Trailer for Musical Comedy Series 'Schmigadoon!' Ahead of July 16 Premiere

Apple today announced the release of the official trailer for the upcoming musical comedy series "Schmigadoon!" ahead of its July 16 premiere on Apple TV+.


A parody of iconic Golden Age musicals, Apple says "Schmigadoon!" stars Cecily Strong and Keegan-Michael Key as a couple on a backpacking trip designed to reinvigorate their relationship who discover a magical town living in a 1940s musical. They then learn that they can't leave until they find "true love."

Apple says the series has a star-studded cast featuring Strong and Key along with Alan Cumming, Kristin Chenoweth, Aaron Tveit, Dove Cameron, Ariana DeBose, Fred Armisen, Jaime Camil, Jane Krakowski, and Ann Harada.

The first two episodes of the six-episode season will premiere on July 16 on Apple TV+, followed by one new episode weekly every Friday.

In other Apple TV+ news, today marks the premieres of the second season of animated musical comedy "Central Park," the whale documentary "Fathom," and the documentary "Who Are You, Charlie Brown?" narrated by Lupita Nyong'o.

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...

Top Rated Comments

Klae17 Avatar
58 months ago
This looks amazing and the cast is A+!
Score: 13 Votes (Like | Disagree)
filmantopia Avatar
58 months ago
I’m actually excited about a lot of Apple TV+ content now.
Score: 11 Votes (Like | Disagree)
WaxedJacket Avatar
58 months ago
It's like watching one of Tim Cook's fever dreams.
Score: 9 Votes (Like | Disagree)
kc2kth Avatar
58 months ago
Dissenting opinion here. Strong cast, but the plot sounds terrible. Straight out of Hallmark Channel kind of stuff. Of course lots of people like Hallmark Channel, but I'm not one of them.
Score: 9 Votes (Like | Disagree)
tobefirst ⚽️ Avatar
58 months ago
I like the couple of instances of "Apple says..." in the article and what it sort of implies. "Well, Apple saaaays that it stars Cecily Strong, but can we really trust them?" ?
Score: 7 Votes (Like | Disagree)
WiseAJ Avatar
58 months ago
Apple is on fire with TV+, wow.
Score: 5 Votes (Like | Disagree)