Users Underwhelmed by iOS 15 and iPadOS 15, Survey Suggests
The survey asked 3,000 iPhone and iPad users, evenly split between men and women, aged 18 or over in the United States, what they thought of iOS 15, iPadOS 15, and the naming of the upcoming iPhone 13 lineup.
Over 50 percent of all of the survey's respondents said that the iOS 15 and iPadOS 15 updates are only "slightly" or "not at all" exciting. 28.1 percent rated the updates "somewhat" exciting, but as few as 19.3 percent are "extremely" or "very" excited about them.
Within iOS 15 and iPadOS 15, 23 percent of users said that the most exciting upgrade is ID cards in the Wallet app, 17.3 percent are most excited about enhanced Spotlight search, and 14.2 percent are most excited about new Find My features.
Very few respondents were enamored with many of iOS 15 and iPadOS 15's new features. Less than one percent of respondents thought that iMessage's "Shared with You" feature, Health app upgrades including fall-risk metrics and data sharing, and improvements to Apple Maps with more transit details and AR walking directions were the best new features. Likewise, FaceTime app improvements with Spatial Audio, screen sharing, grid view, and portrait mode, the redesigned notifications system, and Focus statuses only attracted around five percent of respondents.
When asked what features respondents thought should have been added in iOS 15 and iPadOS 15, 32.3 percent said that there should have been interactive widgets, 21 percent said that there should have been always-on display features, 14.9 percent said that there should have been Pro apps such as Xcode or Final Cut Pro for the iPad, and 13.2 percent said that there should have been better external display support for the iPad.
Beyond the iOS 15 and iPadOS 15 updates, the survey also investigated triskaidekaphobia, a superstitious fear of the number 13, around the naming of the upcoming iPhone 13. As many as one in five iPhone and iPad users said that they would be actively put off by the "iPhone 13" moniker.
Respondents were also asked how they thought Apple should name its upcoming series of iPhone models. Interestingly, most responses indicated that the devices should not be called the "iPhone 13." 38 percent said that Apple should call its next smartphone series simply "iPhone (2021)," 26 percent thought that the "iPhone 13" was the best name, and only 13 percent said that they would like to see the devices called the "iPhone 12S."