Sonos Complains About Apple's Restrictions on Third-Party Siri Access in Antitrust Hearing

Sonos is today participating in an antitrust hearing on the smart home, where Sonos legal chief Eddie Lazarus had some commentary to share on the smart home market and the dominance of companies like Amazon, Google, and Apple.

Sonos Feature
Headed up by Amy Klobuchar, the Subcommittee on Competition Policy, Antitrust, and Consumer Rights is today hosting a hearing on "Protecting Competition and Innovation in Home Technologies." Most of Sonos' complaints relayed by Lazarus are focused on Amazon and Google, but he did have a few comments about Apple.

In particular, Sonos has taken issue with the way that Apple is implementing Siri support for third-party companies. Apple at WWDC announced that third-party companies are able to integrate ‌Siri‌ voice control into their HomeKit devices, but "Hey ‌Siri‌" commands are relayed through a HomePod or HomePod mini, making an Apple device a requirement.

Take Apple's announcement that it will now license Siri to third parties in the smart home. As reported in The Verge, Apple will only license Siri to companies that utilize the HomePod as a central hub to connect with Siri Thus, Apple is conditioning interoperability with Siri on companies placing a competitive Apple product alongside their own.

Lazarus also said that while Google, Apple, and other companies are working on interoperability through initiatives like Matter, he's skeptical that this will lead to consumer choice or foster genuine interoperability between different smart home platforms. He also warns that because Apple and Google control the standard, they have control over the "pace of innovation."

No doubt the dominant companies will suggest that new legislation is unnecessary in light of the initiatives they have underway -- like the "Matter" alliance -- that are working towards a degree of smart home standardization to facilitate interoperability. It may well be that these efforts will yield some positive results for the makers of back-end devices, such as light bulbs, garage door openers, and the like by enabling them to interoperate with any of the three major ecosystems (Alexa, Assistant, Siri) using a uniform code base. But count me a skeptic that these types of initiatives will foster consumer choice at the front-end -- where consumers control their smart home devices -- or do much, if anything, to foster genuine interoperability across the siloed ecosystems of gatekeepers. From the user's perspective, the choices among a very few walled gardens will likely remain the same. One could imagine, furthermore, a Trojan Horse aspect to all this. Those who control the standard and its evolution effectively control the nature and pace of innovation, including the innovations dreamed up by their competitors. The standard Matter is working on, as I understand it, is basically a creature of Google and Apple code. That is hardly a formula for fair competition or more creative invention. It's a formula for further entrenching the dominance of the very few.

Because Amazon and Google dominate the smart speaker market, most of what Lazarus had to say focused on those two companies. He complained that as a condition of allowing Google Assistant on Sonos speakers, Sonos had to agree to allow just one voice assistant at a time, even though it supports multiple.

But Google demanded as a condition of having Google Assistant in our products that we never allow concurrency with another general voice assistant. As a result, today Sonos customers must open an application and manually choose which single voice assistant will be configured on their device. This forced choice degrades the consumer experience, but it is arguably good for Google, which is betting that most users will choose Google Assistant as the default voice assistant and then stick to the Google ecosystem.

He said that Google and Amazon have a history of taking on competitors by producing copycat products sold at subsidized prices, which is something that Sonos and other smart speaker companies aren't able to compete with.

Amazon and Google have now come to control roughly 85% of the U.S. smart speaker market. This is terrible for innovative dynamics because it hamstrings those companies that have better products that cannot be sold at a loss and consumers lose. In addition to protecting the future profits of their dominant products and services, cross-subsidization ultimately will result in the same anticompetitive effects as "traditional" below-cost predatory pricing; prices are sure to go up once these dominant companies have driven the other companies out of the market and reduced competition.

Google and Amazon have also allegedly copied Sonos advertising initiatives to confuse consumers.

sonos ad copying
If things don't change, Lazarus warns that in the future, every smart home will be controlled by a few dominant companies.

We see two possible futures for the smart home. In the first scenario -- resulting from the current trajectory we're on -- every smart home will be controlled by one of a few dominant companies, Google, Amazon, or perhaps Apple or Facebook will squeeze in too. These behemoths will exert overwhelming control over the direction of innovation and what new ideas make it to market, ultimately replicating a market structure that history tells us inhibits innovation and competition. Consumer choice will also wither. Consumers will find themselves channeled into the siloed ecosystems of a Google or an Amazon in a self-reinforcing dynamic of network fueled dominance.

With revamped antitrust law and enforcement level, the U.S. government could "broaden the playing field," according to Lazarus, allowing Sonos and other companies to "innovate and bring novel experiences to customers," with multiple companies competing based on product and services merit.

Top Rated Comments

genovelle Avatar
22 months ago
So everyone hates Siri but damned if they don’t want access to it.
Score: 32 Votes (Like | Disagree)
ToomeyND Avatar
22 months ago
The walled garden team is out in force today. Having more options for equipment should be a good thing for use in a smart home product. Why on earth do you all want every product to be controlled by one company? Sonos speakers are legit, they work great (with Airplay 2 and others), offers support for google home and Alexa. They are a competitor keeping your HomePods on alert to do a good job or else. Now you all want Sonos to become their own platform? Just so that you guarantee that you can't use them with your iPhone? This is the strangest take I've seen on here in a while.
Score: 18 Votes (Like | Disagree)
jmgregory1 Avatar
22 months ago
This argument that a consumer‘s experience is negatively effected by not being able to access any voice assistant they want to use on a smart speaker is just complete bs. There are examples of all sorts of products and services where your choice is what the company provides and if you want an alternative, you can use a different company’s product.

You can’t go to Burger King and demand a Big Mac…well I suppose you can do that, but you won’t get one. You can’t buy a Honda, but demand that it has a Corvette engine in it…again I suppose that you can do that, and if you have enough money actually get what you want, but the consumer choice is in being able to buy different pieces of equipment (in the case of Amazon, Google and Apple smart speakers).

The idea that the government should mandate that competing companies all make their products or services be able to work on other company’s devices is just insane. My suggestion to Sonos - focus on making the best sounding speakers so that people can enjoy music more and not worry about the smart speaker market. The timing is perfect, given Apple is once again out of the high fidelity speaker market, and it isn’t exactly a strong suit of either Google or Amazon. Not every speaker needs to be a small counter or shelf size.
Score: 17 Votes (Like | Disagree)
vipergts2207 Avatar
22 months ago
While I certainly understand some complaints on anti-competitive behavior by the tech giants, including being forced to choose a single available assistant on a smart home device, I really don't get the complaints on Matter. It's moving smart home devices toward true standardization and that is a good thing. Apple, Google, and Amazon are all members of the Wi-Fi Alliance as well, does that mean Wi-Fi is some nefarious attempt at entrenching Apple and other's market power or that innovation will slow because of the Wi-Fi Alliance's existence? Standards either exist or they don't, and they are frequently necessary, as in the case of Wi-Fi. If the powers that be behind Matter start using the standard in an anti-competitive manner then a complaint would be valid, but from where I sit, Matter appears to be an honest attempt at tying disparate smart home devices together in a way that will likely ensures interoperability, including between competitors and different ecosystems.

https://buildwithmatter.com/

I see a lot of companies participating in Matter, but notice that Sonos is not among them. Perhaps they should join the alliance for the new standard, rather than complaining about it.
Score: 16 Votes (Like | Disagree)
Cigsm Avatar
22 months ago

('https://www.macrumors.com/2021/06/15/sonos-apple-homepod-siri-antitrust-complaints/')

Sonos is today participating in an antitrust hearing ('https://www.judiciary.senate.gov/meetings/protecting-competition-and-innovation-in-home-technologies') on the smart home, where Sonos legal chief Eddie Lazarus had some commentary to share on the smart home market and the dominance of companies like Amazon, Google, and Apple.



Headed up by Amy Klobuchar, the Subcommittee on Competition Policy, Antitrust, and Consumer Rights is today hosting a hearing on "Protecting Competition and Innovation in Home Technologies." Most of Sonos' complaints relayed by Lazarus are focused on Amazon and Google, but he did have a few comments about Apple.

In particular, Sonos has taken issue with the way that Apple is implementing Siri support for third-party companies. Apple at WWDC announced ('https://www.macrumors.com/2021/06/07/apple-announces-range-of-new-home-features/') that third-party companies are able to integrate Siri voice control into their HomeKit devices, but "Hey Siri" commands are relayed through a HomePod or HomePod mini, making an Apple device a requirement.Lazarus also said that while Google, Apple, and other companies are working on interoperability through initiatives like Matter, he's skeptical that this will lead to consumer choice or foster genuine interoperability between different smart home platforms. He also warns that because Apple and Google control the standard, they have control over the "pace of innovation."Because Amazon and Google dominate the smart speaker market, most of what Lazarus had to say focused on those two companies. He complained that as a condition of allowing Google Assistant on Sonos speakers, Sonos had to agree to allow just one voice assistant at a time, even though it supports multiple.
He said that Google and Amazon have a history of taking on competitors by producing copycat products sold at subsidized prices, which is something that Sonos and other smart speaker companies aren't able to compete with.
Google and Amazon have also allegedly copied Sonos advertising initiatives to confuse consumers.



If things don't change, Lazarus warns that in the future, every smart home will be controlled by a few dominant companies.With revamped antitrust law and enforcement level, the U.S. government could "broaden the playing field," according to Lazarus, allowing Sonos and other companies to "innovate and bring novel experiences to customers," with multiple companies competing based on product and services merit.

Written Testimony of Sonos ... ('https://www.scribd.com/document/511914140/Written-Testimony-of-Sonos-CLO-Eddie-Lazarus-in-Senate-Hearing-on-Competition#from_embed') by MacRumors ('https://www.scribd.com/user/212523051/MacRumors#from_embed')


Article Link: Sonos Complains About Apple's Restrictions on Third-Party Siri Access in Antitrust Hearing ('https://www.macrumors.com/2021/06/15/sonos-apple-homepod-siri-antitrust-complaints/')
What’s preventing Sonos from creating their own Smart Home platform?
Score: 13 Votes (Like | Disagree)
boethius Avatar
22 months ago
Sonos play fair with AirPlay 2 support. Apple can’t even begin to deliver the same home audio experience that many of us enjoy. Why not fully support it?
Score: 13 Votes (Like | Disagree)

Popular Stories

Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
General iOS 16 Feature Yellow

Five New iOS Features Coming to Your iPhone Later This Year

Tuesday January 31, 2023 11:58 am PST by
Apple has previously announced several upcoming iOS features that are expected to be added to the iPhone this year. Some of the features could be introduced with iOS 16.4, which should enter beta testing soon, while others will arrive later in the year. Below, we have recapped five new iOS features that are expected to launch in 2023, such as an Apple Pay Later financing option for purchases ...
HomePod 2 White and Midnight Feature Purple Blue

Apple Explains Why HomePod Was Released Again, Wi-Fi 4 Limitation, and More

Thursday February 2, 2023 7:57 am PST by
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker. Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...
iOS 16

Apple Preparing iOS 16.3.1 Update for iPhone as Wait for iOS 16.4 Beta Continues

Thursday February 2, 2023 6:41 am PST by
Apple appears to be preparing an iOS 16.3.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. It's unclear when the update will be released, but it will likely be available at some point in February. The same logs have accurately foreshadowed the release of several previous updates, including iOS 16.0.3 and iOS 16.1.1 most recently, so they...
dewey airtag

Report Highlights Danger of Using AirTags for Tracking Dogs

Monday January 30, 2023 1:45 pm PST by
AirTags may be a convenient way for tracking dogs that might get off leash or otherwise lost, but there are dangers associated with the practice, as outlined by a report from The Wall Street Journal. At 1.26 inches in diameter, AirTags are able to fit easily on a dog's collar, but that size also makes the tracking devices small enough to swallow, at least for a medium to large-sized dog, and ...
MKBHD HomePod 2 White Ring Stain

New HomePod Can Still Stain Some Wooden Surfaces

Tuesday January 31, 2023 8:29 am PST by
When the original HomePod launched in 2018, it was discovered that the speaker can leave white rings on some wooden surfaces. Now, well-known YouTuber Marques Brownlee has confirmed that the issue persists to a lesser extent with the new HomePod. In a side-by-side test, he showed that the white second-generation HomePod left a white ring on the wooden surface that he placed the speaker on,...
Multi Display CarPlay 1

Apple Launching All-New CarPlay Experience Later This Year With These 5 Features

Sunday January 29, 2023 10:15 am PST by
In June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple says the first vehicles with support for the next-generation CarPlay experience will be announced in late 2023, with committed automakers including Acura, Audi,...
iOS 16

When Will the iOS 16.4 Beta Be Released?

Wednesday February 1, 2023 11:09 am PST by
It's been more than a week since Apple released the iOS 16.3 update, and typically, new iOS betas follow launches within a day or so. We were expecting Apple to provide the first beta iOS 16.4 on Monday, Tuesday or Wednesday of this week, but that hasn't happened. Tuesdays are the days that we most often see betas, though Monday and Wednesday happen now and then, and most often betas come...