UK Retailer Argos Selling New Apple TV 4K a Day Early [Update: Not Any More]
Apple's updated Apple TV 4K isn't officially supposed to launch until Friday, May 21, but it appears that UK retailer Argos has jumped the gun by offering customers in-store pickup today.

Twitter user @ApplWatcher was first to note that Argos has been allowing pre-orders to go out a day early, with many store locations offering collection "right away" or after 4:00 p.m. UK local time.
At least one customer wasted no time in taking up the offer, and provided iMore with pictures as evidence of their purchase. It's not clear why Argos is selling the new-generation Apple TV one day earlier than Apple's official launch date, and there could be repercussions for the retailer. But as it stands, anyone in the UK who is interested in picking up the latest set-top box (or indeed just the new Siri Remote) a little earlier than most could be in luck.
Apple customers who purchased an Apple TV 4K with Siri Remote will start seeing deliveries on May 21, with customers in Australia and New Zealand set to receive their devices first. Yesterday we reported that one Apple customer in Finland also received their second-generation Apple TV 4K and Siri Remote earlier than expected.
Apple TV 4K orders have already started shipping for some customers. The earliest Apple TV 4K orders have delivery estimates ranging from May 21 to May 27.
Update: Argos appears to have realized its error and has since updated its Apple TV 4K website listings to read "Watch this space: This product hasn't been released yet. Please check back soon."
Popular Stories
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past.
The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3.
Subscribe to the MacRumors YouTube channel for more videos.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
Apple today released watchOS 11.4, the fourth major update to the operating system that runs on the Apple Watch. watchOS 11.4 is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2.
watchOS 11.4 can be downloaded on a connected iPhone by opening up the Apple Watch app and going to General > Software Update. To install the new software,...
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC.
It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3.
Mac users can download the macOS Sequoia update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15.
With...
Visa wants to pay Apple approximately $100 million to be the new payment network for the Apple Card, reports The Wall Street Journal. As of right now, the Apple Card is on the Mastercard payment network, but that is set to change because Apple is ending its partnership with Goldman Sachs.
Both American Express and Visa are vying to replace Mastercard as Apple's card services provider, while...