UK Retailer Argos Selling New Apple TV 4K a Day Early [Update: Not Any More]

Apple's updated Apple TV 4K isn't officially supposed to launch until Friday, May 21, but it appears that UK retailer Argos has jumped the gun by offering customers in-store pickup today.

apple tv 4k3
Twitter user @ApplWatcher was first to note that Argos has been allowing pre-orders to go out a day early, with many store locations offering collection "right away" or after 4:00 p.m. UK local time.

At least one customer wasted no time in taking up the offer, and provided iMore with pictures as evidence of their purchase. It's not clear why Argos is selling the new-generation ‌Apple TV‌ one day earlier than Apple's official launch date, and there could be repercussions for the retailer. But as it stands, anyone in the UK who is interested in picking up the latest set-top box (or indeed just the new Siri Remote) a little earlier than most could be in luck.

Apple customers who purchased an ‌‌Apple TV‌‌ 4K with ‌‌Siri‌‌ Remote will start seeing deliveries on May 21, with customers in Australia and New Zealand set to receive their devices first. Yesterday we reported that one Apple customer in Finland also received their second-generation ‌Apple TV‌ 4K and ‌Siri‌ Remote earlier than expected.

‌‌Apple TV‌‌ 4K orders have already started shipping for some customers. The earliest ‌‌Apple TV‌‌ 4K orders have delivery estimates ranging from May 21 to May 27.

Update: Argos appears to have realized its error and has since updated its ‌Apple TV‌ 4K website listings to read "Watch this space: This product hasn't been released yet. Please check back soon."

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Buy Now)

Top Rated Comments

Harrycooke Avatar
18 weeks ago

Let us know how it goes.
Got it, no problems.

Attachment Image
Score: 9 Votes (Like | Disagree)
Harrycooke Avatar
18 weeks ago

Got it, no problems.

Attachment Image
Score: 7 Votes (Like | Disagree)
BvizioN Avatar
18 weeks ago
I am going to give this one a miss. The previous generation 32GB is more than enough for what I use it for.
Score: 7 Votes (Like | Disagree)
Whathappened Avatar
18 weeks ago

I am going to give this one a miss. The previous generation 32GB is more than enough for what I use it for.
ok so it is the same as with almost any product: you don’t need to upgrade every other generation.
Many articles have been written on that topic..
Score: 6 Votes (Like | Disagree)
J___o___h___n Avatar
18 weeks ago
Strange, the Italian boxes don't show the HomePod on their packaging.



Attachment Image
Score: 5 Votes (Like | Disagree)
johnyslats Avatar
18 weeks ago
Bunch of killjoys...



Attachment Image
Score: 5 Votes (Like | Disagree)

Top Stories

apple tv 4k banner

Deals: 32GB Apple TV 4K Gets Rare Discount, Available for $149.99 on Amazon ($29 Off)

Thursday February 4, 2021 6:35 am PST by
Amazon today is discounting the 32GB Apple TV 4K to $149.99, down from $179.00. It's been months since we've seen any solid discounts on the Apple TV 4K, so Amazon's $29 markdown today is noteworthy if you're looking to purchase an Apple TV in early 2021. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps...
apple tv hd

Apple to Sell Apple TV HD Bundled With New Siri Remote for $149

Tuesday April 20, 2021 11:26 am PDT by
Alongside the announcement of the new Apple TV 4K, Apple today in a press release revealed that users will be able to purchase the current 32GB Apple TV HD bundled with the new Siri Remote at $149. The Apple TV HD provides many of the same features as the higher-end Apple TV 4K, but it lacks high-quality 4K HDR video and Dolby Vision support. Apple will continue to sell this lower-end model, ...
iPad Pro Feature Orange

M1 iPad Pro, M1 iMac, and New Apple TV 4K Start Arriving to Customers in New Zealand and Australia

Thursday May 20, 2021 3:07 pm PDT by
It's now May 21 in Australia and New Zealand, which means customers who preordered an M1 iPad Pro, M1 iMac, or second-generation Apple TV 4K are starting to receive their new devices. Apple customers in Australia and New Zealand are always the first to get their hands on newly released products due to time zone differences, and they'll soon be sharing first impressions and photos on social...
apple tv 4k arcade

Apple Says New Apple TV 4K is Tremendous Value at $179, Not Designed to Compete Directly With Xbox or PlayStation

Thursday May 20, 2021 7:05 am PDT by
In addition to reviews lifting for the new Apple TV 4K, Apple marketing executive Tim Twerdahl spoke with CNN Underscored's Jacob Krol about the latest generation of the streaming box, which launches this Friday. Priced at $179 with 32GB of storage or $199 with 64GB of storage, Twerdahl said the new Apple 4K offers "tremendous" value. "We think there's a tremendous amount of value in this ...
iMac and iPad May 21 Feature Triad

Apple Quietly Confirms 24-inch iMac, M1 iPad Pro, and New Apple TV Shipping on May 21

Thursday April 29, 2021 7:19 am PDT by
Earlier today, Apple posted a Newsroom update reminding customers that the new 24-inch iMac, the M1-powered iPad Pro, and the updated Apple TV 4K will be available for pre-order starting tomorrow. Apple has said these new devices will be available in the second half of May, but now, it may have quietly confirmed a specific date. Spotted first by Jason Aten on Twitter, and confirmed by...
Apple TV 4k 60fps YouTube Feature

YouTube Enables 4K Video Playback at 60FPS on New Apple TV 4K

Friday May 21, 2021 8:16 am PDT by
Enabled by the new and more powerful Apple TV 4K, YouTube has enabled 4K video playback at 60 frames per second for its Apple TV app, rather than the previously capped 30 frames per second. YouTube rolled out 4K support for its Apple TV app in October; however, to much disappointment to users, playback was limited to only 30 frames per second. Thanks to the new powerful A12 Bionic...
apple tv 4k siri remote

Apple TV 4K and Siri Remote Arrive Early for Lucky Customer

Wednesday May 19, 2021 2:15 pm PDT by
One lucky Reddit user received his second-generation Apple TV 4K and Siri Remote earlier than expected in Finland, and he shared some initial thoughts and opinions on the new set-top box. The new trackpad on the Siri remote "feels good" and though the buttons are clicky, they're "still solid."I'm almost always navigating with the trackpad. I just set the tracking speed to slow and it's feels ...
Apple unveils the next gen of AppleTV4K 042021 big

New Apple TV 4K Supports WiFi 6, Thread and HDMI 2.1

Tuesday April 20, 2021 1:21 pm PDT by
In addition to a new Siri Remote and a faster A12 processor, the refreshed Apple TV 4K that Apple announced today has a number of other notable hardware improvements. The new Apple TV 4K is equipped with an HDMI 2.1 port instead of an HDMI 2.0a port, and it offers support for 4K 60 fps HDR video output. Code recently found in tvOS 14.5 suggested the new Apple TV could support 4K 120Hz...
iMac and iPad May 21 Feature Green 2

New M1 iPad Pros, 24-Inch M1 iMacs, Apple TV 4K, and Siri Remote Now Available to Order

Friday April 30, 2021 5:02 am PDT by
Apple is now accepting orders for the new 11 and 12.9-inch M1 iPad Pro models, 24-inch M1 iMacs, second-generation Apple TV 4K, redesigned Siri Remote, and other various accessories through its online storefront and the Apple Store app. Pricing on the new M1 iPad Pro models, which are the fastest iPads to date, starts at $799 for the 11-inch version and $1099 for the 12.9-inch version, which ...
apple tv 4k design triad

Apple TV 4K Orders Now Preparing to Ship Ahead of May 21 to 27 Delivery Estimates

Sunday May 16, 2021 3:14 pm PDT by
Apple is getting ready to send out second-generation Apple TV 4K devices to those who preordered on April 30, with orders now shifting to "Preparing to Ship." Apple began charging credit and debit cards earlier today, and orders should start shipping out soon. The earliest Apple TV 4K preorders have estimated delivery dates between Friday, May 21 and Thursday, May 27. The...