Tim Cook 'Practicing for Hours' Ahead of Epic Games Testimony Expected This Week

So far, Apple CEO Tim Cook has taken a backseat in defending Apple as it faces a significant legal battle with Epic Games regarding the App Store. While the CEO has commented on the platform in the past, for the first time this week, ‌Tim Cook‌ will take center stage in his company's battle with ‌Epic Games‌.

timcookantitrust
Apple in March submitted its list of executives that will testify during the trial between Apple and ‌Epic Games‌ which began on May 3. ‌Epic Games‌, developers behind the hit-game Fortnite, are accusing the Cupertino tech giant of holding a monopoly and anti-competitive behavior surrounding the ‌App Store‌ and the distribution of apps on Apple devices.

Apple's Phil Schiller, a company fellow, and the senior vice president of software engineering, Craig Federighi, are two executives set to appear this week. In addition, the company's top chief is likely set to appear at the trial this week or early next week and has reportedly been preparing for the hearing with "hours of practice," according to The Wall Street Journal.

His testimony is likely to be the most detailed public discussion he will give on a subject that is likely to loom over Apple for years to come. Mr. Cook has been preparing for the trial, according to a person familiar with his effort. That has included hours of practice rounds from former prosecutors chosen by his legal team to simulate the witness stand.

Apple's former marketing chief Phil Schiller, now a company fellow, and Craig Federighi, head of software, are likely witnesses this week while Mr. Cook, who is scheduled to be on the stand for a total of 100 minutes, is expected toward the end of the week or early next week, as the trial in Oakland, Calif., looks to wrap up.

Cook is expected to defend the ‌App Store‌ by touting its economic success, and the entirely new industry it has created. Apple often promotes the success of the ‌App Store‌, saying the platform created 300,000 new jobs in the U.S. as the global health crisis was in full swing last year.

Cook is also likely to face questions regarding the ‌App Store‌'s 30% commission charge. To keep the ‌App Store‌ running, Apple takes a 30% cut from developers for in-app purchases. While the company has lowered the cut for developers making less than $1 million a year, many larger developers still argue that the "Apple tax" is unfair and that developers and users should have access to alternate means of purchasing in-app services and goods.

Apple's ‌App Store‌ policy requires that apps use its own in-app purchasing system. ‌Epic Games‌ attempted to skirt the policy in August of last year in its Fortnite game. Epic's violation of ‌App Store‌ guidelines led to the removal of the game from the App Store and marked the now nearly one-year-long legal battle.

Apple says that by requiring apps to use its own system, it can offer users a safer experience. ‌Tim Cook‌ himself has said that if third-party payment methods were to be allowed, the App Store would become a "flea market."

Top Rated Comments

Jason2000 Avatar
15 months ago

The ones who lies, needs to practice, to not get caught lying.
Hey Tim, this is not a Keynote btw. no way to impress with rhetoric,too.
Nothing wrong with preparing.
Score: 28 Votes (Like | Disagree)
djcerla Avatar
15 months ago

Good luck Tim. I'm expecting a passionate, albeit somewhat insincere, plea to protect Apple's App Store gravy train. There's a lot on the line here!
Good luck, indeed, albeit I expect a fully sincere plea to protect Apple’s iOS user experience.
Score: 15 Votes (Like | Disagree)
sirozha Avatar
15 months ago
Thank you, Your Honor. You are amazing, unprecedented, innovative, and magical.
Score: 15 Votes (Like | Disagree)
mjs916 Avatar
15 months ago
Prosecution: “We’d like to call Tim Cook to the stand.”

Tim Cook: “Good morning! Good morning!! I’ve got a GREAT explanation for why the App Store takes a 30% cut.

We’ve prepared a special testimony we think you’re going to love… and I’d like to show it to you… right now.”

*courtroom fades to black*
Score: 10 Votes (Like | Disagree)
Captain Trips Avatar
15 months ago

Nothing wrong with preparing.
Especially in a legal setting - it is the job of the opposing lawyer to trip you up and get you to answer things in a way that makes their client's case.

Nothing wrong with that, that is how legal proceedings go, at least in the USA. But to suggest someone is practicing only because they are a liar doesn't really match up to the reality of current legal matters (again, in the USA).

Seriously, this is just like responding to questions in an audit - people who are involved in audits are cautioned very strongly to be on point, only answer the auditor's questions, and don't provider information the auditor did not specifically ask for.
Score: 8 Votes (Like | Disagree)
easy4lif Avatar
15 months ago
Hold the line Tim. I and everyone else that bought apple DO NOT WANT ios to be turned into Android! ?
Score: 7 Votes (Like | Disagree)

Related Stories

fortnite apple logo 2

Epic Games Appeals Ruling in Apple Lawsuit, Claims Court Made Errors

Thursday January 20, 2022 10:29 am PST by
Epic Games today kicked off its appeal of the judge's decision in the Epic v. Apple lawsuit, filing an opening brief with the United States Court of Appeals for the Ninth Circuit. Both Apple and Epic Games have decided to appeal the original ruling as neither company was satisfied with the outcome. Epic Games wanted the court to force Apple to support third-party App Stores, which did not...
fortnite apple featured

Judge in Upcoming Epic v. Apple Trial to Limit In-Person Attendees

Friday March 26, 2021 1:21 pm PDT by
Apple and Epic Games lawyers are continuing to plan for their upcoming May 3 bench trial, and in a preparatory conference held today, the judge overseeing the case said that attendance will be limited due to the ongoing global health crisis (via Law360). U.S. District Judge Yvonne Gonzalez Rogers has been planning for an in-person trial because she believes that the case is significant...
roblox logo

Department of Justice Exploring Apple's Treatment of 'Roblox' Game in Antitrust Investigation

Monday December 6, 2021 12:46 pm PST by
The United States Justice Department is investigating Apple for antitrust issues, and Roblox is an area of interest for prosecutors attempting to put together a case, reports The Information. Investigators are looking for situations where Apple is unevenly enforcing rules for app developers, and Roblox is an area of interest because of the way the app works. Roblox is an online gaming...
app store blue banner epic 1

Epic Games CEO Renews Attack on Apple and Calls for Single, Universal App Store

Tuesday November 16, 2021 3:31 am PST by
Epic Games CEO Tim Sweeney has today renewed his attack on Apple and called for a single, universal app store that works across all platforms (via Bloomberg). Last year, Epic's popular game "Fortnite" became the subject of heated litigation with Apple and Google over the rate of commission on in-app purchases. After Epic broke App Store rules by implementing a direct payment option, the game ...
fortnite apple logo 2

Epic CEO: Judge's Decision 'Isn't a Win for Developers or for Consumers,' Fortnite Not Immediately Returning to App Store

Friday September 10, 2021 10:37 am PDT by
The year-long dispute between Epic Games and Apple reached a milestone with Yvonne Gonzalez Rogers delivering a middle-of-the road verdict that isn't quite what Epic Games or Apple wanted. Apple will not be required to support third-party app stores as Epic Games pushed for, but Apple will have to let developers offer "buttons, external links, or other calls to action" to direct customers to ...
app store blue banner epic 1

Epic Games Not Satisfied With Ruling in Case Against Apple, Files Appeal

Monday September 13, 2021 2:02 am PDT by
Epic Games has filed an appeal against the ruling in its case against Apple, further prolonging the already year-long legal battle between the two companies. The ruling, announced on Friday, sided with Apple on nine out of the ten counts that Epic Games had presented against the company. Epic, from the start, had alleged that Apple is anti-competitive and that it should open up its devices...
fortnite apple logo south korea feature 1

Epic Games Asks Apple to Restore Fortnite in South Korea Following Ban on In-App Purchase Requirement [Update]

Thursday September 9, 2021 5:00 pm PDT by
Epic Games today said that it has asked Apple to reinstate its Fortnite developer account because it intends to release Fortnite in South Korea. South Korea in late August passed a bill that bans Apple from requiring developers to use its in-app purchase system. The bill forces Apple (and Google) to let developers use third-party payment methods to make purchases. Epic Games now says that ...
app store blue banner

Judge Grills Tim Cook on App Store Policies as End of of Epic Games v. Apple Trial Approaches

Friday May 21, 2021 12:48 pm PDT by
Apple CEO Tim Cook testified in the Epic Games v. Apple trial today, and some of the final questioning by Judge Yvonne Gonzalez-Rogers did not appear to go in Apple's favor. She spent several minutes grilling Cook on Apple's App Store policies and some of the statements that he made. "You said you want to give users control, so what's the problem with allowing users to have a cheaper option...

Popular Stories

2022 back to school apple

Apple Launches 2022 Back to School Offer: Up to $150 Gift Card With Mac or iPad

Friday June 24, 2022 5:08 am PDT by
Apple today launched its annual "Back to School" promotion for college/university students in the United States and Canada. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year. Apple is also offering students 20% off AppleCare+ plans during the promotion. Apple is offering a $150 gift card with the purchase ...
apple ar headset concept 2

Apple CEO Tim Cook Hints at AR/VR Headset: 'Stay Tuned and You'll See What We Have to Offer'

Wednesday June 22, 2022 6:34 pm PDT by
CEO Tim Cook this week did an interview with China Daily, where he once again commented on on the future of augmented reality and hinted at Apple's work on an AR/VR headset. Render via designer Ian Zelbo Cook said that Apple is excited about the opportunities available with augmented reality, which is not too far off from prior comments that he's made, but he went on to say that people should ...
airpods pro 2 1

AirPods Pro 2 Said to Feature Upgraded H1 Chip, Find My, Heart Rate Detection, USB-C and More

Friday June 24, 2022 9:48 am PDT by
The next-generation AirPods Pro could come with a long list of new features that include heart rate detection, the ability to function as a hearing aid, and a USB-C port according to a report from 52Audio. The site claims that it has received new information on the AirPods Pro 2, and it has used that information to provide some renders on what the earbuds might look like. Design wise, there...
customize wallpaper setting ios 16

iOS 16 Beta 2 Tidbits: New Wallpaper Colors, Backup Over LTE, SMS Filtering and More

Wednesday June 22, 2022 2:16 pm PDT by
Apple today seeded the second betas of iOS 16 and iPadOS 16 to developers for testing purposes, and the new betas introduce new features and refine some of the changes that Apple made with the first iOS 16 release. Subscribe to the MacRumors YouTube channel for more videos. Lock Screen Photo Wallpaper Customization When customizing a photo on the Lock Screen, there are two new DuoTone and...
home app ios 16

Apple Confirms iPad Will No Longer Be Supported as a Home Hub in iOS 16

Wednesday June 22, 2022 12:38 pm PDT by
The iPad will no longer be able to be used as a home hub following the launch of iOS 16, iPadOS 16, macOS Ventura, and the HomePod 16 software this fall, Apple confirmed today. As discovered in iOS 16 code by MacRumors contributor Steve Moser, Apple says that the iPad will no longer be supported as a home hub. This information will be displayed in the Home app after updating to iOS 16.A home ...
apple ar headset concept 1

Apple Rumored to Announce 'Game-Changer' AR/VR Headset in January 2023

Friday June 24, 2022 2:52 am PDT by
Apple is "likely" to announce its long-rumored mixed-reality headset as soon as January 2023, Apple analyst Ming-Chi Kuo has reiterated. Concept render based on purported leaked information by Ian Zelbo In a detailed post on Medium, Kuo explained that Apple's headset will be a "game-changer" for the augmented-reality and virtual-reality market. Describing some of the headset's...